Sun Yiding
Analyst · China Renaissance. Please ask your question
Thank you everyone for joining us today. I will read through Mr. Sun's prepared remarks, will hear me in English. We are pleased to see the robust growth in our top and bottom-line for quarter. Revenues came in at RMB335 million, representing an increase of 24% year-over-year. Our adjusted EBITDA margin was 24%. This strong result, demonstrated just how effective our strategy is, at generating sustainable organic growth and speaks highly of our corporate flexibility adapting to a new regulatory environment. The adjustable market for Junior English Language Teaching in China, remains massive and heavily underpenetrated. Among China's population, of children between the ages of three to twelve, children from middle and upper class families, represent the fastest growing segment. The Junior ELT Market in Beijing, Shanghai, Guangzhou and Shenzhen along is expected to be worth of a RMB25 billion in 2020 and RMB36 billion by 2022. Third-party data confirms that enormous expansion potential capacity of China's Junior ELT market, has allowed me work on the blueprint program to develop our strategy, over the next three years. With such enormous growth potential, we believe the market -- will become increasingly concentrated over time, as education companies were fully integrated online and offline platforms, differentiated product offerings and a strong brand recognition take advantage to consolidate their market share. The government's new regulations have also significantly raised the barrier to entry across the junior ELT industry, and is in fact, here to help support the healthy growth of the industry over the long run. As one of the industry's top players, I strongly believe that our fully compliant operation, experienced management team and the ability to retain and broaden our student base, these also ideally positioned to benefit from the growth of the industry and further consolidate our market share. In the fourth quarter of 2018, we began collecting tuition fees to comply with new government regulations. Our student retention rate in the first quarter of 2019 increased to 72%. Highlighting, how effective we are at enhancing the quality of our product and strengthening the parents' trust and loyalty. Student enrollments were 16,522 during the first quarter. However, they are now just directly comparable to the same period of last year. As I mentioned during the last quarter earnings call, we raised the price of our courses on January 1st in Beijing. While, in previous years, we increased our course prices in April. With Beijing being our biggest market and accounting for significant portion of the student enrollments, this price increase has pushed a new and existing students to register their enrollments in the fourth quarter of 2018, rather than in the first quarter 2019. In the coming quarters, we will continue to work on the effective program to grow new student enrollments and to maintain our high retention rate. Our focus for the remainder of the year will be on sustaining revenue growth, while taking advantage of market opportunities to diversify and accelerate this growth. We plan to continue to maintain the pace of our expansion -- capacity expansion and remain on track to add a 11 new self-owned learning centers and 50 to 60 franchised learning centers throughout the year. We added two self-owned learning centers and 13 franchised learning centers during the first quarter and had added a one self-owned learning centers, and six franchised centers so far during the second quarter. Maintaining the pace of our expansion is key to supporting mid-22% organic revenue growth, driving long-term sustainable growth in enrollments and strengthening our nationwide presence. Acquiring franchised learning centers form an important part of our expansion strategy and is a key to accelerating revenue growth. We expect to consolidate the Shijiazhuang Franchisee business in the second half of 2019. We are closely monitoring and evaluating market, where we already have a leading market position such as in Beijing, Tianjin, Hebei Economic Zone and the Pearl River Delta and our interest with the number of potential acquisition targets. In addition to accelerating revenue growth through our expansion strategy, we continue to devote resources toward developing innovative education product, with fully integrated online and offline elements. We are upgrading content to incorporate more online components into our existing courses, offering students across a wide range of age groups, a blended learning experience, in addition to our pure online products such as Can-Talk. And in person touch of the offline teaching, between teachers and students cannot be entirely replaced, but it can be empowered with intelligent technology such as voice recognition, and a self-adapted learning. As we discussed last quarter, Rise Club, our in-house developed online platform, helps to extend the learning experience beyond the classroom. Facilitate the parent supervision and improve communication between the teachers, parents and the students. This mobile application shows personalized learning results of our students directly to their parents, further enhancing parent satisfaction. We continue to invest in selling and marketing in a controlled and targeted manner to further increase new student enrollment. We constantly evaluate all marketing channels both online and offline to ensure they are targeted and effective. We've work hard to increase our conversion rates in order to generate a good return on our investments. Additionally, we are leveraging technology to enhance the overall structure of our business, so that we can carefully control cost and improve operation efficiency. We are investing in our IT infrastructure to ensure that it has ample resources to support the acceleration of our growth and upgrading the functionality of our catalog. Expanding our learning center network, we have put short-term pressure on our margins. Our newly opened learning centers are performing well and are on track to generate better utilization rates as it ramp up capacity and real material over the next three years to four years. Therefore, I am pretty confident that our profitability will be improved over time. We were one of the first Junior ELT Companies to enter the market and have always pride ourselves on generating revenue growth that exceeds the industry average. We will continue to carefully balance revenue growth and the long-term profit margins. Before I hand the call over to Jiandong, I'd like to reiterate, we are building this business for long-term and I'm confident that we have the right strategy in place, to drive organic revenue growth of approximately 25% for the year, while, having a good control of our EBITDA margins. Our goal for 2019 is to further enhance our brand and course curriculum, further leverage our technology to improve our product offerings and operational efficiencies. I strongly believe that this laser-like focus on growing the business over the long-term will help us cement our leading position in the market. This concludes the remarks of our CEO, Mr. Sun Yiding. I will now turn the call over to our COO and CFO; Ms. Lu Jiandong to go through our financials highlights. Jiandong, please go ahead.