Jiandong Lu
Analyst · China Renaissance. Please ask a question
Thank you, Jack. This is Ms. Jiandong Lu. I apologize if I’m losing my voice. Now speaking on behalf of our CEO, Mr. Yiding Sun. During the third quarter of 2018, we continued our strong growth trajectory. Our total revenues grow by 33.6% year-over-year to RMB 347.4 million. Our educational programs remain our primary growth driver, and revenue generated from educational programs grew by 32.8% year-over-year to RMB 270.3 million. During the third quarter, we opened 38 new learning centers, including four self-owned learning centers and 34 franchised centers, bringing the total number of our learning centers to 345 in our total network, including 72 self-owned learning centers, two of which are from Edge, and 273 franchised centers. As a result, we have added a total of 42 classroom in our self-owned learning centers. Our student retention rate remains high at 71% during the third quarter. As we continued to execute our growth strategy, we have encountered some challenges in the marketplace, including tightening regulations in the education sector, increasing competition, more stringent fire safety code on commercial buildings and soften consumer spending in the PRC. Such challenges slowed down the growth rate of our student enrollment compared to the same period of previous years, while the total student enrollment at our self-owned learning centers and online courses increased by 26% year-over-year to 14,702, including the enrollments for short-term courses. Despite the temporary challenges, we are confident that RISE Education is well positioned to continue to lead the Chinese junior ELT market and enjoy healthy growth in the foreseeable future. First, in the first half of this year, the Chinese government issued a series of new regulations to reduce students’ after-school workloads. Such regulations targeted school-aged children and test preparation children services. Since about 75% of our students are preschool children and because of our education courses are more geared toward building soft skills and capabilities instead of test preparation, we are less impacted by the tightening regulation. However, as the industry adapts to the new regulations, many test-prep-orientated service providers in China are now shifting their demographics focus from school-aged to preschool children, intensifying competition in the ELT market has escalated marketing channel cost during the quarter. We have also adjusted our promotion strategies by increasing our investments in marketing. The junior ELT market has a unique set of characteristics which makes it difficult to new entrants to prep within a short period of time. RISE Education has over 10 years of successful operation, a premium and trusted bank and a large trajectory of high quality cost materials in China’s junior ELT industry. Therefore, reducing the new regulations will have a material or lasting impact on RISE operations. Second, local government agencies have recently imposed a more stringent fire safety code of commercial buildings. As our learning centers brand premises and commercial building such as shopping malls, it has taken longer time for our landlords to meet the more stringent fire safety codes. Therefore, we’re only about to open new learning centers as fast as we scheduled earlier this year. We’re now more mindful of the fire safety standards when selecting our landlord while also working closely with our landlord to meet the requirements under the fire safety code as quickly as possible. As of now, the opening of our new learning centers has been slightly behind our original schedule, and we will be two centers short than what was originally planned by the end of 2018. Third, our business has been partially affected by the softened consumer spending amid the escalating trade war. However, the impact of the trade war has been mostly on discretionary spending such as overseas travel and new purchasing. In contrast, Chinese parents have always regarded their children’s education as a non-discretionary investment. Industry studies have also shown that among all subjects, spending on English education is the most resilient to economic downturns, more so than spending on math, science and other subjects. Above all, we believe consumers tend to focus more their efforts on their brands that they trust amid market uncertainty. On August 25, we successfully concluded the seventh RISE Cup Competition. During the final one, 15 finalists out of more than 55,000 registered participants showcased soft skills, including communication, collaboration, teamwork and leadership to the audience of more than 2,000 people. This year’s RISE Cup was a tremendous success, setting a new record in the company’s history. This achievement demonstrates our significant brand of influence as well as the recommendation and the trust from our customers. In a recent survey conducted by DDC, an international STEM program provider, RISE is ranked as the number one brand among the top 10 ELT providers in China based on our course curriculum, high-class style, education materials, teacher background and the quality of service. Our well-known brand have also manifested in our consistently high student retention rates allows the student retention rates remain high at about 70%, that is to say our students typically stay with RISE for a long time, in many cases, a minimum of three years once the students are enrolled into our educational program. With our ability to retain students and across new programs, we believe the long lifetime value of our students is actually increasing despite our increased upfront investments in student acquisition. A high skilled and retention rate has been one of our key competitive advantages. Even so, we are constantly working to further improve it. In an environment where competition and regulation intensify day-by-day, we focus our changing – further enhancing our consumer service and improving our management efficiency while expanding our business. We are building on our learning platform such as Homeschool Connectand After-School Homework will enable to closely monitor our student’s learning outcomes and to further improve our communications with parents in order to improve on customer satisfaction. We are also reinforcing our teachers’ training and optimizing our teachers’ composition structure to raise future satisfaction and to lower our teachers’ turnover rate. At the same time, we are improving our operation system and accounting management system in order to improve our management efficiency and better control our operational risks. We’ll use technology to empower our educational services, our teachers and our operations. As one of our growth strategies, we continued to evaluate our franchise essentially focused on consolidation. I’m very pleased to report that recently, we signed an agreement with our existing franchise partner Shijiazhuang for future reach we will purchase from her 51% of equity interest in all the five learning centers in Shijiazhuang. These five learning centers have approximately 3,500 students in total. Shijiazhuang is in a very attractive market for us as RISE is already the number one junior ELT provider in the Shijiazhuang market in terms of market share. We see continued opportunities to increase student enrollment as well as the course prices. We believe this is a testament to RISE’s ability to continue to roll out existing franchises centers. In addition to franchises center acquisition, we are evaluating all the potential acquisition opportunities which may be complementary to our service offering, student demographics and teaching philosophy. Looking forward, we believe that the market demand for junior English teaching training will remain strong because of Chinese parents’ unwavering commitment to their children’s education. In order to fully capitalize on such market opportunities, we will continue investing in sales and marketing to attract the new students while enhancing our customer services to retain existing students. Our strong profitability, positive cash flow and sufficient cash reserve afford us with ample firepower to invest for our long-term and sustainable success. To demonstrate our strong conviction toward our long-term success, we have put a plan in place to buy back up to $30 million worth of ADS during the next 12 months. We believe our core competencies will enable us to thrive in any market condition. This concludes the remarks of our CEO, Mr. Yiding Sun. I will now turn the call over to our CFO, Ms. Chelsea Wang, to go through our financial highlights. Chelsea, please go ahead.