Robert Katz
Analyst · Barclays Capital
Thank you. Good morning, ladies and gentlemen. Welcome to the Vail Resorts' Fiscal 2012 Third Quarter Earnings Conference Call and simultaneous webcast, both open to the public and press at large. I'm Rob Katz, Chief Executive Officer of Vail Resorts. Joining me on the call this morning is Jeff Jones, our Co-President and Chief Financial Officer.
Before I turn to a discussion of our results, let me remind you that we are using the term reported EBITDA to report earnings for each of our operating segments, namely Mountain, Lodging and Resort, which is the combination of the Mountain and Lodging Resort segments and Real Estate. The company defines reported EBITDA as segment net revenue less segment operating expense, plus or minus segment equity investment income or loss. The company also uses the term net debt, which is defined as long-term debt plus long-term debt due within 1 year less cash and cash equivalents. Complete reconciliations of reported EBITDA and other non-GAAP financial measures can be found in this morning's earnings release and on the vailresorts.com website in the Investor Relations section.
I also need to mention that comments made during this conference call, other than statements of historical fact, are forward-looking statements that are made pursuant to the Safe Harbor provisions in the Private Securities Litigation Reform Act of 1995. Certain risks and uncertainties could cause actual results to differ materially from those contained in the forward-looking statements. Investors are directed to the risks and uncertainties described in the documents filed by the company with the Securities and Exchange Commission, including the company's Form 10-K for the fiscal year ended July 31, 2011, and Form 10-Q for the third quarter of fiscal 2012 released this morning.
In addition, the Safe Harbor language in today's press release also applies to our comments on this call. All guidance and forward-looking statements made on this call are made as of the date hereof, and we do not undertake any obligation to update any forecasts or forward-looking statements, except as may be required by law.
So with that said, let's move on to our third quarter results. We are very pleased with our third quarter results as they showed our ability to successfully navigate the most challenging winter in the history of the United States ski industry. Overall, the U.S. ski industry reported a 16% decline in visitation, the worst on record since the 1980/1981 ski season and the first time the industry has reported declines across all geographies.
At our resorts, cumulative snowfall levels for the 2011/2012 ski season were down more than 50% compared with the prior year, and snowfall at our Colorado resorts was down more than 70% in March. The lack of snow, combined with unseasonably -- unseasonable temperatures, affected visitation levels during the key spring break and Easter vacation periods. Yet, despite these unprecedented conditions, we actually delivered an almost 1% increase in both Mountain net revenue and Mountain Reported EBITDA during the quarter of fiscal 2012, despite total visits being down 9.8% in the quarter. This performance demonstrates the stability and resiliency of our business model, including our growing season pass business, as well as the quality and breadth of the experience we offer at all of our resorts.
There were several positive indicators in the third quarter and for the 2011/2012 ski season that contributed to our performance and bode well as we look toward the 2012/2013 ski season. First, through a combination of strong season pass sales and a meaningful increase in our Effective Ticket Price or ETP, we were able to more than offset the decline in skier visits during the third quarter and actually report a 0.7% increase in lift ticket revenue. Season pass revenue during the third quarter increased 12.8%, and ETP, excluding season pass holders, was up 9.4%, reflecting higher pricing and a mix shift towards higher-priced ticket products.
Second, our ancillary business saw revenue performance that far outpaced the visitation decline, with ski school and retail/rental revenue both up in the third quarter and dining slightly down. Importantly, on a per-visit basis, our ski school revenue per visit increased 12.1%; dining revenue per visit was higher by 9.7%; and retail/rental revenue per visit was up 12.3%, reflecting the high income demographic of our resort guests, enabling us to benefit from enhanced consumer spending.
In fact, well over the course of the 2011/2012 ski season, visitation at our Tahoe resorts defined 22.4% to the prior year and our Colorado resorts were down 8.9%. Our Beaver Creek resort was essentially flat in visitation, reflecting its higher mix of luxury and destination guests who had a higher propensity to spend in the current year.
Third, visitation from the international markets actually increased 2% over the course of the 2011/2012 ski season despite an overall visitation decline of 12.1%, as well as the continued economic challenges in Europe, reflecting the global appeal of our resorts and our enhanced marketing efforts. Mexico continues to be a significant market for us, and we saw strong growth from Brazil and other Latin American countries, as well as Australia. And despite the economic issues in Europe, business from European countries were relatively flat for the 2011/2012 ski season.
Fourth, our season pass business continued to provide a strong and stable foundation to our business and a tremendous value to our most loyal guests. Total season pass revenue for the season increased approximately 13% and grew to represent 40% of total lift ticket revenue. Furthermore, despite the unprecedented condition, our season pass holders, who represent arguably our most weather-sensitive guests, skied only about 1 day less on average in the current ski season as compared to the prior year.
Fifth, during the third quarter, we closed on our acquisition of a third Tahoe resort, Kirkwood, once again opportunistically leveraging our strong balance sheet. While we closed on that resort on April 12, it already is providing -- proving to be a great addition to our lift ticket and season pass network. Kirkwood's challenging terrain, geographic proximity to San Jose, high elevation and average snowfall that is best in Tahoe, is a perfect complement to our other Tahoe resorts, Northstar and Heavenly. We look forward to the enhanced growth opportunities that Kirkwood will offer us in the attractive San Francisco, San Jose and Sacramento markets.
Finally, providing perhaps the strongest indicator for the upcoming 2012/2013 ski season, we are extremely pleased that our total spring season pass sales through May 29, 2012, for the upcoming 2012/2013 ski season, adjusted as if Kirkwood were owned in both periods, increased approximately 17% in units and approximately 22% in sales dollars as compared to the prior year period through May 31, 2011. This strong sales performance was achieved despite record performance in the prior year's spring sales period and on the heels of the weather challenges of the past winter.
Our past results are a testament to the strong connection our guests have to our resorts and their confidence in our ability to deliver the best possible guest experience in a wide range of conditions. The strength in spring season pass sales spanned across the entire spectrum of products and geographies, including an approximate 30% increase in pass sales to the international market. We are particularly pleased to see a very strong response to our enhanced Tahoe offering.
As a reminder, historically our spring pass sale period represents roughly 1/3 of our total season passes sold over the entire program period. It is also important to note that we believe that a portion of the increase this spring is due to the success of our continued efforts to entice guests to purchase their passes even earlier in the year, and we do not believe these results are indicative of the results we expect to see in our season pass sales in the fall of 2012.
Now I'll turn it over to Jeff, who will go into greater detail in our financial performance and outlook. I will then discuss other news.