Robert Katz
Analyst · Barclays Capital
Thank you. Good morning, ladies and gentlemen. Welcome to the Vail Resorts Fiscal 2012 Second Quarter Earnings Conference Call and simultaneous webcast, both open to the public and press at large. I'm Rob Katz, Chief Executive Officer of Vail Resorts. Joining me on the call this morning is Jeff Jones, our Co-President and Chief Financial Officer.
Before I turn to a discussion of our results, let me remind you that we're using the term reported EBITDA to report earnings for each of our operating segments, namely mountain, lodging and resort, which is the combination of the mountain and lodging segment and real estate.
The company defines reported EBITDA as segment net revenue less segment operating expense, plus or minus segment equity investment income or loss. The company also uses the term net debt, which is defined as long-term debt plus long-term debt due within one year less cash and cash equivalents. Complete reconciliations of reported EBITDA and other non-GAAP financial measures can be found in this morning's earnings release and on the vailresorts.com website in the Investor Relations section.
I also need to mention that comments made during this conference call, other than statements of historical fact, are forward-looking statements that are made pursuant to the Safe Harbor provisions in the Private Securities Litigation Reform Act of 1995. Certain risks and uncertainties could cause actual results to differ materially from those contained in the forward-looking statements. Investors are directed to the risks and uncertainties described in the documents filed by the company with the Securities and Exchange Commission, including the company's Form 10-K for the fiscal year ended July 31, 2011, and Form 10-Q for the second quarter of fiscal 2012.
In addition the Safe Harbor language in today's press release also applies to comments on this call. All guidance and forward-looking statements made on this call are made as of the date hereof, and we do not undertake any obligation to update any forecasts or forward-looking statement, except as may be required by law.
So with that said, let's turn to our second quarter fiscal 2012 results, capital plan and outlook.
This has been one of the most, if not the most, challenging winters for the U.S. ski industry. In Colorado, snowfall levels were at the lowest in over 30 years, and for the first time in as many years, we were not able to get Vail's Back Bowls open until mid-January.
In Tahoe, we experienced weather patterns that have not been seen since the late 1800s, including having 0 inches of snowfall in December. Given that backdrop, we are very pleased with the strength and stability shown by our operating model, as we reported only modest declines across our major revenue lines in what many would consider a worst-case weather scenario, which followed last season's record-setting snowfall.
To add some perspective to the resiliency of our business model, snowfall levels at our 6 resorts were down 60% through January as compared with the prior year. However, the Mountain Reported EBITDA declined only 5.2%.
The strength of our operating model in this unprecedented environment incorporated 4 key drivers. First, the strength of our season pass program continues to pay significant dividends. Our past sales, which last year accounted for approximately 35% of our total lift ticket revenue for the ski season, are up approximately 12% this season, buffering the impact of the decline in visitation on lift revenue.
Second, the continuous investments that we have made to ensure that our assets are the highest-quality clearly rewarded our guests this year as our resorts further differentiated themselves. Our significant snowmaking capabilities enabled us to have significantly more terrain open than other resorts in the region, driving further guest loyalty, as well as attracting new guests to our mountain. Additionally, our guests were engaged during their vacations due to all the amenities that exist at our resorts, both on mountain and at our resort-based villages.
Third, these investments helped support our ability to increase prices, which contributed to a 9.1% increase in ETP, excluding season pass holders in the quarter.
Fourth, our resorts attract a high-income demographic that allowed us to benefit from the enhanced consumer spending, especially in the luxury segment, as we realized significant increases in guest spending per visit on our ancillary businesses, including ski school, dining and retail, as well as solid results from our lodging business, which had an ADR increase of 13.8%. Ski school revenue per visit increased 17%. Dining revenue per visit was higher by 9.5%, and retail rental revenue per visit was up 9.1%.
All of this was further enhanced by continued growth in international visitation, which actually increased by 5% this season despite overall visitation being down 14.6% and continued challenges in the U.K. market. We are clearly seeing the benefit of the growing global appeal of our resorts and our enhanced marketing efforts as we attract guests from around the world who tend to stay longer and spend more during the trip.
The snowfall levels did begin to rebound in mid-January. In Colorado, the return of more snowfall levels -- more normal snowfall levels allowed us to open nearly all of our Colorado terrain by quarter end, including Vail's Back Bowls.
Snowfall in Tahoe, however, remained scarce, which had a lingering impact on visitation in that region. As a result, our Colorado resort outperformed Tahoe during the quarter as conditions in that region rebounded faster. Visits to our Colorado resorts declined 8.8% during the quarter, while Tahoe reported a 32.6% drop in visitation.
While conditions in Tahoe improved dramatically in late February and early March, and all of our resorts are now in full swing, we do not believe we can make up all of the lost ground we have seen to date, particularly given the challenges we saw in Tahoe. As such, we are reducing our fiscal 2012 Resort Reported EBITDA guidance range.
It's important to note that despite some of the unprecedented hurdles we have faced this season, we are anticipating a year that comes in at or modestly below last season, which had record snowfall and amazing start-to-finish condition. In an odd way, this year has only furthered our confidence in the drivers of our business and what we can achieve.
Before I turn the call over to Jeff, I am very pleased to announce that only 9 months after initiating our dividend, our Board of Directors has approved a 25% increase in the quarterly cash dividend to $0.1875 per share. First payment of the higher dividend will be made on April 10, 2012, to shareholders of record as of March 26, 2012.
Our decision to increase the dividend reflects our continued confidence in the cash flow generation of our company and our ability to both invest in the business and return capital to shareholders even in years with challenging weather.
Let me now turn the call over to Jeff to further discuss our results and outlook. I will then discuss our calendar 2012 resort capital expenditure plan, as well as some other exciting news.