Dirk Van de Put
Analyst · Barclays
Thank you, Shep and good afternoon. Last September at our Investor Day, I shared with you our long-term strategy to refocus the company on sustainable top line growth, which we saw as a natural evolution from our more cost and margin-oriented strategy over the last 5 years. This new strategy leverages our unique difference from other food companies, which is our strong global presence, our iconic brands and our leaner supply model. But above all, what really sets us apart in today’s difficult food environment is our unique position as a global snacking leader. Because we are in snacking, we are not in general food, we are also all over the world, not just in North America and we have global and local brands that have unique place in consumer’s mind. As such, we are a truly global company, operating in attractive, large and growing markets. And in those markets we have a strong manufacturing distribution and marketing network. This means, for instance, that our scale and strong presence in emerging markets is an asset and a competitive advantage. As an example, in the fourth quarter, our emerging markets grew at 6.5% and around 6% for the full year. More than 40% of this was volume mix driven indicating that consumers around the world consume more on-the-go snacks and treats. We connect with consumers in those markets through a portfolio of powerful global brands as well as local items. And in each market we also strive to be the industry leader in understanding consumers to advance insights and analytical capabilities. During the last 5 years, we have gone through a significant restructuring and a cost focused approach, which has created a solid foundation for investment. These strengths of our company are amplified through our unique group of people who have an incredible capability to really make a difference when they put their minds to it. Witness to that has been our margin improvement over the last 5 years. 2018 was my first full year as CEO. I joined in November 2017 and today, I feel good about what we have achieved in that short-term. In the first half of 2018, we developed a new strategy that we think will make a difference. In the second half, we started to execute against that strategy and that has translated into good results and momentum going into 2019. So, we are pretty excited about our future. This new strategy creates more growth by focusing on three pillars. First, is a new more consumer-centric marketing and sales; second, an obsession with operational excellence to optimize our demand fulfillment, but also to drive efficiency and lower our costs; and third, there is a step change in our corporate culture from short-term cost focus to a purpose-driven long-term growth focus. The combination of these three levels of growth creation will lead to what is an attractive long-term financial algorithm, 3% plus organic net revenue growth, high single-digit adjusted EPS growth, dividend growth that exceeds adjusted EPS growth and over $3 billion of yearly free cash flow. Now, in switching to the highlights of the year, I would characterize 2018 as a strong year for Mondelez. We met or exceeded our financial and strategic commitments. We accelerated our top line growth with a good balance between volume mix and price. Our execution in emerging markets drove 6% growth. Our local brands are showing improvements as we balance investment with our global brands. We expanded adjusted gross profit dollars in Q4 by approximately 5% on a constant currency basis. This was due to solid productivity, volume leverage and a good balance of pricing net of costs. We also delivered another year of double-digit adjusted EPS growth, which brings our 5-year average to 18% per year. Our focus on turning profit into cash flow and returning capital to shareholders also paid off. 2018 was a year of strong free cash flow, generating $2.9 billion of cash and returning more than $3 billion to investors. We continued our commitment to our impact strategy and announced all our packaging will be recyclable by 2025. I believe this strong 2018 financial performance is just a first indication of what is the potential of this company. Now, maybe a few words on our progress against that new strategy I was talking about before. As 2018 came to a strong close, I am pleased to see that many of the elements of our new approach are being put in place. So, let me take you may be through a few highlights. 2019 will be the first full year of increased investment in our growth agenda. But as we saw good momentum as Q4 progressed, we made additional investments in A&C and go-to-market. To give you a few examples, we put incremental A&C behind areas like chocolate in India, which grew double-digits, biscuits in China, where we saw mid single-digit growth, chocolate and biscuits in Russia, which increased double-digit for the year, biscuits and chocolates in Germany with low single-digit overall country growth for the year, or chocolates in the UK, which posted low single-digit growth. Oreo in the U.S. which posted high single-digit increase for the year or we invested in our recent Mexico Oreo chocolate launch which has received very positive feedback from our customers. We have also further invested in our research, development and quality capabilities. In Q4, we opened a new R&D technical center in India to drive innovation in chocolate and beverages. And we also expanded our state-of-the-art facility in Wroclaw, Poland with further investment in gum and candy research capabilities. The creation of the SnackFutures innovation hub will help us explore future trends and opportunities. We are also pleased with our recent acquisition of the Tate’s Premium Cookies business, which delivered another quarter of strong double-digit growth. As a second big step in accelerating our consumer-centric growth, we launched our new marketing playbook, which drives shifts in several areas of our commercial approach. While in the past we focused mostly on our global brands in our new strategy we are achieving a better balance between investment in global brands like Oreo, Milka and belVita and local jewels like Fontaneda in Spain or LU in France; Freia, Marabou in the Nordics; Kinh Do in Vietnam. The combination of those two is generating stronger growth than focus on global brands alone. All combined, our brands drove overall organic net revenue growth of 2.5% for the quarter. In our second strategic pillar, which is all about driving operational excellence, we also started to show good progress, particularly as it relates to excellence in our sales channels. To give you some recent examples, we have launched initiatives to drive e-commerce excellence with key partners in China, where online sales were up strong double-digits and overall growth in China was mid single-digits. In India, we are making significant enhancements to our sales and route to market excellence, where we also grew double-digits. We are making similar shifts to tap into the significant opportunities in other emerging markets such as Africa, Southeast Asia, Russia and Mexico where our investments are accelerating growth. As you know, in recent quarters we have put particular focus on our North American supply chain performance, where we are aiming to significantly improve its operational excellence. Q4 was a good quarter where our gradual improvement continued in the right direction. An important enabler of our future growth is our third pillar of building a winning growth culture. At the start of 2019, we implemented a new more locally oriented commercial structure with 13 business units within our existing regional framework. This shift reduces our complexity, improves our speed and encourages more entrepreneurial approaches to marketing, sales and product development. We are encouraging our colleagues to test, learn and scale, which means we are implementing a faster, more cost effective and locally driven approach to innovation. We are also changing our incentive structure to drive better overall alignment with our key financial metrics of volume and revenue growth, gross profit progression and solid translation into earnings and cash flow. There is also a stronger direct link to local performance versus overall global performance. And another important change here is that we are refocusing the organization on volume and absolute profit dollar growth. We are also making sure that the quality of the financial results is taken into account into our incentives. To further enhance this new consumer-oriented but also performance-based culture, we launched the new purpose of the company, empower people to snack right. We believe this will lead to higher engagement as well as new ideas on how we will fulfill our vision of being the best and biggest snacking company. One of the expressions of our new purpose is to make sure we offer the consumer the right snack made the right way. For example, in this quarter, we added Brazil to the Cocoa Life program, which is our signature sustainability approach in chocolates. And we also announced the commitment to make all our packaging around the world recyclable by 2025. So in summary, I find that 2018 was the strong year for us, which has created good momentum in the business as we head into 2019. We are building on this momentum by increasing our investment behind key initiatives. This includes continuing to invest in our brands and portfolio to capture opportunities in broader snacking as well as driving further growth through innovation. We are also focusing our investment in higher growth geographies and under-indexed channels. We will amplify this growth by continuing to work on improving execution across our business. And I am also very excited by the energy that our new growth-focused culture is creating across the organization. Our tangible progress and the proof points I see around the world of how we are accelerating sustainable growth, underscore my belief and confidence that we are in the right segment with the right footprint and the right portfolio. Snacking is an attractive and growing global trend and we are well-positioned to continue to lead the industry. Let me now turn to Luca for more detail on our Q4 and full year performance.