Dirk Van de Put
Analyst · Bryan Spillane with Bank of America
Yes, yes, Bryan. Well, first of all, maybe a little bit on the strategy in general. We had a number of premises in our strategy as we announced it in September. The first one was that snacking is a great place to be in food these days, and the quarter confirmed that with the 2.7% growth of our categories worldwide, even if we had a the significant heat wave in Europe which obviously impacts chocolate sales. And then the other premise was that emerging markets will continue to drive growth, and they were particularly strong in this quarter with 6% growth. So we feel good about those 2 premises, they were confirmed. And then as it relates to the other 3 strategies that we laid out: accelerated consumer-centric growth; we continue with our new marketing playbook; we did a number of innovations that were launched, I talked about a few; and we keep on being focused on M&A, operational excellence. We talked about gross margin. Also, the new organization we're putting in place, the recyclable packaging. And then as it relates to the culture, again, that new organization which pushes accountability closer and the new incentive plan that will reward profit dollars and volume growth. So we're on track, we're making progress on all these 3 strategies and can go deeper into detail if you would like to. But overall, what we're expecting for the spending next year, and we're still, of course, finalizing the plans, but we expect those to be the 4 big areas. The first one would be, of course, A&C; the second one, in overall capabilities of the company; the third one, in quality; and the fourth one, in route to market. The specific levels are probably a little bit early to comment on, but we're expecting those 4 areas to see a significant increase next year.