Dirk Van de Put
Analyst · Barclays
Thank you, Shep, and good afternoon, everybody. Six months after the launch of our new strategy, I'm encouraged by our performance and the progress that we're making. Our new strategy leverages our unique differentiators. We are a global leader in snacking. We are not in general food. We have an expansive global presence with nearly 75% of our sales outside of North America. We have large and powerful global brands and well-known local brands that resonate with consumers. And we've built a culture of cost discipline, which provides a strong platform to leverage future growth. And our teams are rallying behind are clear and focused strategy to accelerate growth and create value for our shareholders. Our new strategic plan built on these fundamental advantages and it's focused on executing on these three strategies to create a more consumer-centric organization. The first strategy is about accelerating our topline growth, the second, about driving operational excellence, and the third, about creating a winning consumer focused culture. The combination of these three leaves us well positioned to create sustainable long-term shareholder value. I am pleased with our latest financial results, which demonstrate clear progress against these strategies. These results reinforce my confidence in what we can achieve with a consumer-centric mindset and with our people in power to act with speed and agility. We started 2019 with a strong quarter. In the first three months, we delivered against our key financial metrics. Our topline growth accelerated to 3.7% with a good balance of volume mix and pricing. Our emerging markets grew at 8% and we continue to build on our momentum created with our strong execution. India, China, Southeast Asia, Russia, Mexico and Africa all performed really well and Brazil returned back to growth. Our developed markets showed sustained growth at approximately 1%, supported by Europe and a continued improvement in North America. We also expanded gross profit dollar growth of 4.5%, and we achieved OI increase of more than 4%. Now this enabled us to deliver double-digit adjusted EPS growth for the quarter. We also continue to improve cash generation with free cash flow of $200 million, while we deployed over $1 billion to shareholders through dividends and share buybacks. So let me share with you some more details and examples. Our first strategy which is consumer-focused growth is driven by deep and proprietary insights about snacking behaviors and occasions. The first focus area within the strategy is to extend our brands into broader snacking territories. A couple of examples from Q1. We've talked about chocobakery, which is a growing gross category opportunity globally. And this quarter, in India, our team expanded our presence in this space with a new Oreo cookie which is dipped in our Cadbury Chocolate. The result is a premium offering, which helped us gain biscuit market share in this key market. Another example is about parents wanting a playful child's treat. So we launched Cadbury Little Treasures in the UK, which is a portion controlled amount of chocolate, combined with a series of collectible toys. The launch was very strong, exceeding our expectations and helped us to increase overall Cadbury Dairy Milk sales in the UK. The second focus area of our growth strategy is to make the most of our portfolio by investing in our global and our local brands. A great example here is specific biscuits, which is an iconic historical brand in China and absolutely loved by local consumers. It is also quite uniquely adapted to Chinese taste. In this quarter we expanded the brand into rice wafers, a new segment beyond the core of the brand and it's performing really well. Our local brands in total contributed solid growth to this quarter which is an important reversal of the previous trend. I also want to mention that our global brands grew faster as well at mid single-digits. We had strong growth across most global brands, but I want to call out Oreo, our biggest brand which grew double-digit, which is quite remarkable and also Cadbury Dairy Milk, another one of our big brands which grew high single-digit. The third focus area of our consumer growth strategy is the activation of our new marketing playbook. This is driven by new and proprietary consumer insight. This is allowing us to refine our campaigns and capture more growth as consumers change how they engage with the brands they care about. The first example here, is our new global Oreo campaign, where we used our insights to deliver highly effective local adaptations. In China for instance, we took the broad global concept of staying playful and made it culturally relevant, connecting Oreo with traditional Chinese occasions. As a result, we've grown China Oreo sales double-digit. Another example is in Brazil where a new campaign for Trident called Chew2Relax made use of consumer insights to reposition the gum brand, driving a strong consumption recovery and help us regain share. The fourth focus area within our consumer growth strategy is about innovation, where we're changing to an agile innovation approach. This focus is on testing ideas in small launches, capturing learning and then scaling them across more markets. An example here, which we are particularly proud of, is our first quarter launch of PataMilka in France, which went from idea to market in six months. What we've done here is taking the Milka chocolate brand and expanding it into the broader snacking category of spreads, which is a big opportunity in a country where chocolate spread is a key part of afternoon snacking rituals. And we applied an agile reproach or approach, which had a record time from idea to market. The last focus area within the growth strategy is reaching the consumer wherever they are, with points to a stronger expansion of our presence in alternative channels, but also geographical white spaces. A great example here is a continued expansion of our distribution in the traditional trade in Indonesia. This approach is helping drive double-digit sales growth in this promising developing market. A second example was in our South Central Europe business. This area includes countries such as Romania and Bulgaria, but also Serbia, Albania, Bosnia and Croatia. All these countries together add up to more than 50 million inhabitants. The team here expanded our presence in the impulse channel in a major way. Through investments in route-to-market and sales capabilities as well as A&C and price pack architecture. All this led to solid double-digit growth of the total business in the first quarter. So now, switching to our second strategy, which is aimed at translating our consumer-centric growth model into incremental sales and margins, by focusing on improving execution across all elements of our business. This operational excellence strategy can come in the form of sales execution, for instance, where we leverage our customer supply and logistics capabilities to deliver outstanding in-store presence and availability. As you know, a particular focus here is North America, where we are making important improvements to our supply chain, as well as leveraging the power of our direct-to-store distribution model. This has helped few results; including low single-digit consumption growth and feature and display conversion up double-digit, particularly behind the recent launch of the Game of Thrones themed to Oreo pack. This pack was displayed prominently ahead of the new season airing in the U.S. We've also continued to benefit from our investments in our plants. We talked to you about Curitiba in Brazil at the CAGNY Conference. Another example would be our Suzhou plant in China, where our world-class efficiency has helped to drive strong volume growth in that market. Turning to our last strategy, which is our drive to nurture a winning growth culture. The changes we are making have given our teams a renewed sense of energy, purpose and passion. This is helping them uncover more opportunities to grow. As I mentioned before, we have launched a nimbler more empowered business unit commercial organization with the right incentives to drive growth. As a result, our commercial organization is better positioned to meet consumer needs, move fast and act entrepreneurially. We are also accelerating training across our business, focused on growth capabilities and growth mindset. And we're also launching more agile project based working systems across our different functions. Under these newly empowered themes, we are already seeing benefits, like accelerated and more efficient investment in A&C and a better split of our investment in local and global brands, as well as higher sales and faster innovation. Another initiative in the evolution of our culture is to drive step change innovation by creating an internal and an external network. The creation of our snack futures innovation and venture hub which aims to unlock snacking growth opportunities around the world is off to a great start. We have made minority investments in Uplift foods, which is focused on prebiotic functional snacks, and we also invested in a healthy snacking company called Hu, with a portfolio of vegan and paleo chocolate and biscuits. Finally, I want to talk about our purpose, because our three strategies are inspired by our company purpose of empowering people to snack right. Snacking made right relates to many aspects of our business, but not in the least to the impact we have on the world. The journey to empower people to snack right starts with how we source our ingredients. And this is an important focus for me as the leader of this company. I was fortunate recently to meet farmers and stakeholders we partner with in Ghana and Ivory Coast, as part of our Cocoa Life Sustainability Program. I witnessed firsthand how we are working everyday to strengthen the supply chain for the future and to empower farmers to achieve sustainable livelihoods. I am proud to announce that we will accelerate our sustainable Cocoa Sourcing Program. So we commit that by 2025, 100% of the Cocoa we use in our chocolates globally will be sourced through our Cocoa Life Sustainability Program. That is an increase from 43% today. This is a huge milestone for our program, our team and our company. And also an important step toward further securing sustainable growth for Mondelez International. So in summary, I feel very confident that we have the right strategies in place to capitalize on the opportunities we see in snacking and in our markets. Particularly with our strong emerging market position, and I'm also very pleased to see that we are executing against those strategies in a way that is bringing tangible improvement in our topline growth, our operational excellence and in our culture. Our first quarter results demonstrate that we've got momentum as we head into this year of investment. Our categories are performing generally well in our brands both local and global are benefiting from increased investment in advertising, creative and innovation. All of this is very motivating for our teams in the markets. I think they feel empowered and trusted and ready to perform. So let me now turn to Luca for more detail on our Q1 performance.