Greg Marcus
Analyst · Morgan Dempsey. You may proceed with your question.
No. The only thing I would say is that we continue to talk about the importance with all of our studio partners, about the importance of the window, not only to us, but to them. And I think -- and I'm not in the studio business, but I have been around, our industry for a long time. And that is in a world where so much is, there's so much product in these -- in the home video market. That it behoves them, to put that halo on some of their best product. The -- that is a -- and if you think about it, I mean, if you think about what's going on with them, why is it, that some of the most expensive things are spending some of the most money on are these, old TV series, Friends, Seinfeld, The Office. Why is that? Because of the time -- those came at a time, when there were such -- so many -- such limited choices, that they amassed these huge audiences, became part of the zeitgeist, and the water cooler talk. And it was a part of the national consciousness. The way to become part of the national consciousness, I would say them for their movies, that they want to play on their streaming services is to be in the theaters. And in that halo of exclusivity, and in that -- where there's a much smaller amount of product just by the nature of its business, we can't play a gazillion things all at one time. And so it puts a spotlight so to speak, on those movies. And I think then it then will then be very beneficial to their services and look at Apple has announced that they're going to play movies in the movie theaters with a window. And I think that's so important. And I think that they are -- they're clearly -- they have -- I think, they're obviously very smart. And know that that's going to be a benefit to them. That just saying, well, we have it for just for our service and our subscribers, well, for some of that that's probably okay. But where they really want to put a spotlight, as I said a halo on what they're doing. I do believe, that that -- that they should use the theaters. And keep that window, because that window of exclusivity is what keeps it special.