Greg Marcus
Analyst · Barrington Research. You may proceed with your question
Thanks Doug. I'll begin my remarks today with our theater division. The word you're going to hear most often for me today is balanced. We've been in the movie theater business for nearly 85 years. As you know this business can be a real roller coaster. We joke internally that it seems like some days we are geniuses and other days well not so much. And for as long as we've been in this business there has been concerned for its future and yet we're still here entertaining millions. So when you operate the business like this we believe it is imperative that you take a balanced approach. Sure we care about each and every quarter but as you know we have a long-term perspective on everything we do. A balanced approach recognizes the grass doesn't go to the sky but also acknowledges that the sky is not falling either. So as I make my comments about our theater divisions fourth quarter and fiscal year you're going to hear what I hope you will agree with will be a balanced perspective. So let's start with our fourth quarter and fiscal 2019. As anyone who follows this industry knows it was a challenge. We all know that our industry was playing catch-up all year long after starting the year with a very difficult comparisons during the first quarter. We had a high hopes for the fourth quarter as we knew we had several blockbusters lined up in late November and into December and sure enough the Frozen, Jumanji and Star Wars films ended up being three of our top four films for the quarter. But we didn't count down was October and early November film comparisons to last year being as difficult as they were. Last year our top four films of the quarter all released during that same early time period and this year's film product just didn't match up. So let's look at the ledger from a balanced perspective. On the one hand attendance was down this year nearly 9% which in a high fixed cost business creates operating challenges that showed up in our numbers. In addition, the film slate was particularly top-heavy this year with our top 5 and top 15 films accounting for approximately 26% and 48% respectively, of our total admission revenues during fiscal 2019 compared to 23% and 42% for our top 5 and top 15 films last year. A direct result of that dynamic was an increase in our film costs as we generally pay more as the percentage of box office for the largest blockbuster films. Another potential negative is that we won't have an Avengers or Star Wars movie in 2020 which understandably has created some concern about how the 2020 film slate will perform compared to this past year. And of course all this is occurring at the same time the so called streaming wars begin to ramp up an earnest. So I get it if you're just going to look at those four items in isolation I could understand why sentiment seems to be negative at the moment. But let's look at the other side of the ledger and balance things out. Let's start with 2019 Box Office. It was the second largest Box Office in history. In fact the only problem was the largest Box Office in history was the year before when we're comparing it to. When you dig into the numbers you find that the single biggest difference between 2019 and 2018 was the holdover films from the prior year. In 2018 the 2017 Holiday Holdovers as 2 years ago there's going to get a little confusing because the names are almost the same. Star Wars 8 we just told the Star Wars 9 in 2017 Holiday Holdovers, Star Wars 8 and the First Jumanji with The Rock the greatest show and the greatest showman contributes significantly to January and February 2018 results the carryover. In 2019 so that was a year ago in 2019 Aquaman was really the only holiday holdover from the prior year. According to data from NATO the National Association of Theater Owners this was more than the $300 million difference in Box Office revenues this year. That's the vast majority of the difference between the two years and just since we're talking about history if you want to think about how good we are predicting as an industry we sat around at the end of 2017 and said, well 2018 doesn't have the biggest latest 2019 and we were sort of saying well we can't wait to get to 2019 and yet as it turned out 2018 was actually the better year and here we sit again and we're saying we can't wait to get to 2021 and yet who knows but let's talk about that film slate. Looking ahead to the film slates for 2020 and ‘21 we see a strong mix of both established franchises along with a lot of original films as well, on paper it also looks like we will have likely, we will likely show more not less widely in our theaters in 2020. And it appears we will have a wider range of options and genres as well. We believe that is exactly what moviegoers are looking for and if the film slate turns out to be more balanced in the year and less top-heavy then that may have a favorable impact on our film costs. Again time will tell. We're off to a good start in fiscal 2020 thanks to stronger Holiday Holdovers and several films mentioned in our press release. But we know we will have some difficult comparisons ahead. I can't predict how all these films will perform. But neither can anyone else. We're looking forward to seeing how the slate unfolds. And don't underestimate that aforementioned 53rd week and the benefit it will have on next year's fourth quarter results. I know it's easy to ignore that extra week since it only comes once every five to six years but the impact is real and every year we report in between has one less every year we report in between has one last day than everyone else. Doug thanks for reminding us of that. And I think the same balanced approach would be appropriate as we consider the impact of streaming on the movie theater business. NATO also recently published some very interesting numbers on this topic as well. It may have come as a surprise to some but films grossing under a $100 million accounted for essentially the same revenue at the Box Office in 2019 as they did in 2018. As the theory goes, these are the exact type of movies that streaming is said to be harming. Another study has shown that people who tend to stream movies also tend to be more frequent movie theater goers as well. My point is that there is a lot to learn yet regarding the impact of streaming on all forms of entertainment not just movie theaters and keep in mind in the end we're in the business of out of home entertainment. I know it's a cliche but my grandfather would always remind us that there's a kitchen in every house but people still go out to eat. It's our job to offer an experience and a value proposition that keeps movie going at the top of our customers list of things to do when they get out of the house. When viewed in that light we offer the cheapest form of out of home entertainment and I would argue that is our competitive advantage. So let me get off my soap box for a moment and get more specific to Marcus leaders. While over our results Doug share with you we want them to be and you've been hearing about all the challenges let's balance things out once more with some of the wins we experienced during the fourth quarter and fiscal year. Let's start off with our continued out performance. We've now outperformed the industry for six years in a row and 19 of the last 24 quarters. That is no easy accomplishment and by definition is getting harder every year as we near the later innings of our recent capital investment cycle. Yet with the help of a favorable film mix and the continued efforts of our tremendous leader team we once again outperformed in our fourth quarter and fiscal year and that's not counting Movie Tavern which also outperformed during the 11 months we owned them during 2019. Movie Tavern is another example of needing to take a balanced perspective. These theaters perform better in 2019 than they did in 2018 under previous ownership but the weaker film slate was a challenge and as you well know the labor market continues to be our other challenge and given the Movie Tavern business model the labor challenges are accentuated at these theaters. We've been very focused on developing tools to help our managers manage their labor costs efficiently while at the same time introducing technology like the order your food from your app or kiosk innovation that we introduced at our new movie Tavern by Marcus theater in Brookfield Wisconsin and are testing and select theaters in our circuit. Overall the integration of the Movie Tavern theaters into our circuit continues. We still have a lot of work to do to get these theaters where we want them from an attendance, margin and service level perspective but our capital improvements combined with our innovative pricing, marketing and loyalty programs are having a noticeable impact on attendance at these theaters another 2019 win. Finally, I'd be remiss if I didn't recognize the success our team has had executing strategies that resulted another year of meaningful increases in our average ticket price, and average concession food and beverage revenues per person. And as you know while a portion of the ticket price increase was due to a change to tax on top we've been accomplishing the majority of our per capita increases not by raising prices but rather by making investments in amenities our customers should benefit from and are willing to pay for such as premium large format screens and expanded food and beverage outlets a true win-win. Looking ahead, Doug shared with you that we may spend as much as $45 million to $60 million in this division during fiscal 2020 and we would do that in a number of ways. We're under construction with a new theater in Tacoma Washington that is expected to open during our fourth quarter. In addition I mentioned that we are nearing the end of our amenity site investment cycle we still have opportunities to add DreamLounger recliner seats and our signature food & beverage outlets to several additional theaters during fiscal 2020. We also have identified several potential opportunities to convert existing screens to SuperScreen DLX auditoriums during fiscal 2020. And of course we'll always spend the necessary maintenance money to keep our theaters looking great for our valued customers. So now I'll end my comments in the theater division where I began as I move ahead we'll continue to evaluate our business opportunities and challenges with a balanced perspective. Our team will continue to manage the short-term environment while still focusing on our long-term strategies that served us so well for the past nearly 85-years. There will be ups and downs but I'm confident that Rolando Rodriguez and his team are up to the challenge. With that, let's move on to other division, Hotels and Resorts. You've seen the segment numbers and Doug gave you some additional details. Obviously, our reported results in both years were impacted by the Saint Kate. And Doug went over the various nonrecurring items with you. We felt it was very important to provide investors with the information necessary to understand not only how this particularly hotel impacted our results but also a clean look at what our core operating performance was for the rest of our hotels and resorts business. So for the quarter and the year. What we did with this hotel, closing it down for half of the year then reopening it as an unbranded arts themed hotels' extremely rare. And when you only have eight hotels in your own portfolio, something like this understandably has a very noticeable impact on your reported results. As a result, I think the most meaningful numbers Doug shared with you were the fiscal 2019 results of this division when you exclude Saint Kate from both years. As a reminder, excluding that hotel, our fiscal 2019 hotel operating income would have increased by 1.2 million or 7.6% during fiscal 2019 compared to fiscal 2018. As our press release indicates, that year-over-year improvement at our comparable hotels and Management Company are due to increased revenues and a continued focused on cost controls and operating efficiency. The increase in revenues was directly related to another increase in group business with several of our hotels during the fiscal 2019 fourth quarter and full-year compared to the prior year periods contributing to our increased RevPAR performance for our comparable company owned hotels. This increasing group business also contributed to an increase in our banquet and catered revenues as well. Looking to future periods. Our group room revenue bookings for future periods in fiscal 2020 commonly referred to in the hotels and resorts industry as group pace is running ahead of our group room revenue bookings for future period last year at this time. Banquet and catering revenue pace for fiscal 2020 is also currently ahead of where we were last year at the same time. Not surprisingly, the fact that Milwaukee will host the democratic national convention in 2020 is certainly contributing to our increased group pace for next year. And hosting a convention with this level of international prominence is already leading to increased lead activity for future years at our convention and visitors bureau. When you consider that Northwestern Mutual's annual convention is moving to August to accommodate the DNC and the rider couple we held about an hour north of Milwaukee in September. The 2020 fiscal year looks like it maybe an event or veneer at least here in Milwaukee. Nationally, the pace of RevPAR growth has been declining over the past several years in many published reports by those who closely follow the hotel industry suggests the United States lodging industry will experience very limited overall RevPAR growth or limited -- try that again --. The United States lodging industry will experience very limited overall growth in RevPAR in calendar 2020 with some markets possibly experiencing small declines. Whether the relatively positive trends in the lodging industry over the last several years will continue depends in large part on the economic environment as hotel revenues have historically tracked very closely with traditional macroeconomic statistics such as the gross domestic product. Also, I'll be remiss if I didn’t double back to the Saint Kate for a minute. In fiscal 2020 it is our job to begin delivering on the investment we made in this new hotel. As an independent hotel, we don’t have a brand to rely and to create name recognition, so that creates unique challenges we are looking to overcome. We are spending an extra effort marking the Saint Kate in order to increase awareness of this very special new hotel in Milwaukee. And as the press release notes, we are particularly pleased to recently to be named "one of the country's best new hotels" by USA TODAY 10 Best Reader's Choice Travel Awards. Additionally, the reviews we are getting from both the media and our customers is nothing short of outstanding. With over 200 rooms, group business will play an important role in the hotels future success. As you know there is a lead time for booking group business and while our sales team is pleased with the traction they are gaining as they sell this hotel future groups. We still have a lot of work ahead of us to get this hotel where we want it to be. Our entire team is focused on making that happen. And of course, improving operational efficiencies is also at the top of our list of this hotel as well. Speaking of our team, during our fiscal 2020 first quarter, Michael Evans joined us as the new President of Marcus Hotels and Resorts. Michael is a proven lodging industry executive with more than 20-years of experience in the hospitality industry with companies such as Marriott International and MGM Resorts International. We believe that Michael proven development operating and leadership experience with its strong roots in the hospitality industry make him extremely qualified to build on our hotels and resorts divisions' long history of success. Supported by a strong and experienced senior leadership team. And while we believe Michael's background in development, should help our growth efforts in the years ahead. He and his team will also be cherished with taking care of the assets we already have. With that in mind, our fiscal 2020 capital budget includes dollars later in the year for major renovations that we will begin at two of our largest hotels; the Pfister and the Grand Geneva. These project will carry over into 2021 and they're vital to maintaining these two hotels as the premiere properties in each of their markets. With that, we shared a lot of information with you and we want to get to your questions. So, let me end by noting that once again our Board expressed confidence in our future yesterday by raising our quarterly dividend rate by another 6.3%; our sixth dividend increase in the last five years. With an extremely strong balance sheet, we believe we are well positioned in not only whether any strums that may lie ahead but to also invest in the future. With that at this time, Doug and I would be happy to open the call up for any questions you may have.