Douglas Neis
Analyst · The Benchmark Company. Your line is now open.
No, absolutely. So, on those two particular ones, which are – where the bulk of the costs are, talking about maybe the easy ones, first which is the kind of the food and beverage, the concessions line in that margin, and you're right. Historically, that has been running, if you view it from a margin perspective, that line and then using the concession revenues above, it's been running what you said, maybe 70%, 72% give or take, and that was a mix obviously, as we probably had a higher percentage of that probably, we have a higher percentage of those kind of non-traditional food and beverage outlets than probably any other theatre chain out there. So that was probably already higher than most or lower margin than most if you want to say it that way. I think if it in the inverse with the cost of sales. By adding Movie Tavern, the kind of the numbers you're now seeing in this quarter and of course we only had it for two of the three months, I do think somewhat are starting to reflect what you're going to see in a going forward basis, in that that will be that margin in those terms will be in the 60s, because of the mix of the business, right? Now, as I shared with you, our average concession per capita is on an inclusive basis, we're not disclosing what individually is for Movie Tavern versus our – of course our legacy theatres, but that number increased 22%. So obviously, the dollars increased and it kind of gets matched because of the quarter was so weak from an attendance perspective. But that's a pretty significant increase in our overall per capita number, by adding Movie Tavern. So it's again, we're working right. This will bring more dollars to the bottom line at a little less margin. On the theatre side, on the theatre operations side, what you're looking at here is this is what Greg was talking about, I mean that number has historically, there's been some consistency from quarter-to-quarter with the inconsistency, the variability is typically being the – how busy we are, right? Because, as Greg indicated, this goes to that whole leverage issue and this quarter was pretty weak from that perspective, right? We had a pretty high cost of sales or pretty low margin on that particular kind of combination of admission revenues and theatre operation expenses. And so that's really what Greg was addressing in his comments is that, can we do better? Yes, we think we can do better with that. Is it going to always be higher in – higher cost of sales, lower margin in a period like this when box office is down 16% 17%? Yes, because there's a higher fixed component of those costs. The biggest change with Movie Tavern will relate to that food and beverage and concessions line, not so much in the theatre operations line.