Frits D. van Paasschen
Analyst · Evercore
Yes, yes. Good question, thank you, Steve. I think the reality is this, that over the long term, and I think this is something that we've been trying to emphasize now for some time as we talk about our business. Over the long term, we see extraordinary continued growth in demand for high-end travel in the particular for our brands. Quarter-to-quarter, as sentiment among investors and travelers changes, we see a great deal more volatility. And so what we've said all along is that we want to be aggressive in investing in technology and investing in building a platform by which we build loyalty among high-end travelers and also customers that -- for whom many of those high-end travelers work. Where we want to play it safe are on areas like maintaining a cost structure so that if the world turns upside down we don't have costs that we need to go back and cut in a significant way. We've talked about playing it safe more specifically as it relates to our balance sheet. And then, I think the question about investing back into the hotel business, if by that you mean investing in hotels, I think, again, over the long term our strategy is pretty clearly stated, is that we want to become asset lighter and have 80% of our earnings driven by fees. At the same time, and I think again, we've been pretty clear about this for the last few quarters, we have invested in our existing properties in a pretty significant way, believing that as the world improves and as the asset sale market improves, having hotels that are in good shape that don't have, as people say, any significant hair on them, makes them more sellable and easier to sell to a broader pool of buyers, and we've certainly been willing to invest in that direction. In terms of investing, though, in the fee part of the business, most of that's going into demand creation in the form of building out the attractiveness of SPG and in making sure that we can be better at tracking and delivering on people's preferences and make our brands, brands that resonate with people with a solid, distinct and compelling positioning. So a bit of a multi-faceted answer, though, to a question, I think, that was pretty sweeping.