Frits D. van Paasschen
Analyst · this point forward. But it's on top of mind from everybody. And obviously, it's weighing on the stock price today, and you guys know that
Thank you, Stephen, and welcome, everybody, to our fourth quarter call today. For my prepared remarks, I'm going to follow my usual format and cover 4 main topics: First, I'll spend several minutes on our 2013 performance and what it says about the state of our business; second, I'll share a few brief thoughts on returning capital to shareholders; and then I'll turn to our outlook for 2014; and then finally, I'll highlight some of the exciting ways that we're using digital technology to connect with our guests. So turning now to our performance in 2013. Let me start by reflecting on what we said on our Q4 call 1 year ago. We said then that despite the choppy global recovery, we were steadfastly focused on the long-term trend lines of rising wealth, massive urbanization and greater connectivity. Our caution about the short term explains our conservative stance on both cost and leverage, and our confidence about the long term explains our rapid global expansion and our investments in technology to meet guests' changing expectations. On our Q4 call last year, our baseline scenario called for 2013 REVPAR growth between 5% and 7%. As we described it, the low end of that range reflected a modest improvement on 2012; the high end envisioned 2013 that was a stronger version of 2012, with Europe averting a crisis, North America picking up steam and China rebounding. Looking back on the year, global GDP growth was actually slower than in 2012. In fact, GDP growth was slower than in the past 3 years. Our REVPAR was in line with this tepid environment, with worldwide growth of 4.9%, just below the low end of our baseline scenario. Here's how 2013 played out around the world: In Europe, full year REVPAR was up almost 2%, starting from a decline in Q1 to a more healthy 4% in Q4. Occupancy remained high, nearly 68% for the full year, but Europe didn't see a full-blown crisis even if woes in Greece and Portugal did make the news. Latin America proved again to be a mixed bag. The disparate results across the region added up to a modest overall 1% increase in REVPAR. Mexico continued its rebound, starting with resorts and followed by urban locations. Brazil's economic engine sputtered. And with elections later this year, the outlook remains unclear. Argentina was still a mess. Even with the most recent peso devaluation, the gap between the official and unofficial exchange rate remains large. Performance across Africa and the Middle East was also mixed, with full year REVPAR up almost 5%. Unrest in Egypt and civil war in Syria discouraged travel in neighboring countries. Saudi visa restrictions slowed the flow of visitors during Ramadan and the Hajj. The Emirates, by contrast, delivered double-digit REVPAR growth. Sub-Saharan Africa continued its growth story, with company-operated hotels up 6% in the fourth quarter. Both Le Méridien and Sheraton were both first movers in Africa. And as a result, we have more high-end hotels there than any other company. In total, we have 37 properties in Africa with another 15 coming on in the next few years. Turning to China. REVPAR was up over 2% for 2013. Our REVPAR index numbers suggest that we continue to outperform the market. But for the year, China did not rebound as strongly as we hoped. We saw clearly the government austerity is here to stay, which was felt most strongly in our hotels in the north and west regions. On top of austerity, regional hotels had to cope with a variety of headwinds: flooding in Sichuan, Zhejiang and Fujian provinces; ethnic unrest in Xinjiang; and bird flu scares in the East. We saw softness in the government business, but it was partially offset by better trends across our corporate business. Despite the challenges, underlying demand in China seems set to grow for years to come. Recently, we were delighted to see that the Sheraton Macao has now welcomed its -- welcomed 2 million guests, less than 6 months after reaching the 1-million mark. The year also ended better across China than it began, with occupancy up in the fourth quarter 3 percentage points and REVPAR up 3.5%. China now represents a meaningful piece of our global business, accounting for 13% of our fee revenues. Asia, apart from China, performed well, with REVPAR up 7%. Performance there was, in fact, much better than the 7% sounds when you consider that India, our largest country outside of China, was soft all year. Even more importantly, [indiscernible] those against most Asian currencies, shaving nearly 8 percentage points off our REVPAR growth. I'll conclude with my round-the-world look in North America, where our 2013 REVPAR was up 6%. We've now seen 3 quarters in a row of record occupancy. The lodging recovery in North America continued unabated, driven by strong corporate transient demand, empowering through the government sequester and shutdown. So I hope that gives you a flavor for how our business performed globally. Overall, fees and other income increased 9% during 2013, just below the low end of our baseline scenario. This is in line with global REVPAR and the effect of a stronger dollar. Our owned hotel business came in solidly, with REVPAR up 5% and margins up 110 basis points, both above baseline. In North America, owned hotels did even better, with REVPAR up nearly 10% and margins up a full 3.5 percentage points. SVO also did quite well versus our baseline. And another highlight was the residential sales at Bal Harbour, which served as a testament both to the St. Regis brand and rising global demand for ultra-luxury. As we speak, Bal Harbour is essentially sold out. And as you probably know, just a few weeks ago, we brought the Bal Harbour development story to a close with a $213 million sale of the hotel, not to mention a long-term management contract. I'll leave it to Vasant to give you the postmortem on Bal Harbour. But it's safe to say, all is well that ends well. But please be assured that doesn't mean we're going to do another project like this. In addition to Bal Harbour, we made good progress in 2013 towards our asset-light goal, having sold 6 hotels and 1 noncore asset for a total of $263 million. So that brings us to our full year result. EBITDA, excluding Bal Harbour, came in at $1.144 billion, which is above the high end of the range that we gave you at the start of the year. This is an especially strong result if you consider that global REVPAR was slightly below our baseline. We sold 6 hotels and gave up their corresponding EBITDA, and foreign exchange worked against us. This success comes, of course, thanks to the hard work and talent of our associates around the world. It also speaks to the strength of our brand and the resilience of the fee business model. Our momentum also puts us on firm footing to gain more share of global growth, and it seems that hotel owners share our confidence. In 2013, we opened 74 new hotels in 22 countries. Last quarter, I spoke about the value of our high-end global pipeline. The good news is that the pipeline is only getting more valuable. By the end of 2013, we signed an all-time record 227 agreements, 75 renewals and 150 for new hotels. That is the most new deals since 2007. And as of today, over 75% of our pipeline consists of properties in fast-growing markets. You should also note that over 20% of the new deals were conversions from existing hotels to our brands. That's the highest number for us since 2006, and we believe it speaks to the power of the Starwood system and the strength of our non-distinct brands. The power of the Starwood system showed up in another year of rising REVPAR index across our entire system and in the sixth consecutive year of rising guest satisfaction scores. SPG share of occupancy has stayed consistently above 50%. And the work we did last year to add new benefits with SPG transformation, as well as our Delta alliance, is paying off with double-digit growth in revenue from our Elite members. Our global sales organization posted another year of double-digit growth as well. And for 2014, it's set to bring in more than twice the revenue than it did in 2009. Among our individual brands, I want to mention Le Méridien. This year marked the most signing since Le Méridien entered our system 8 years ago. And in 2014, we expect to open a record number of hotels for the brand. We worked hard to reinvent the Le Méridien as a lifestyle brand with its own distinct brand voice, a voice that's resonating with our guests and creating value for owners. I also want to mention Sheraton. The brand's portfolio of hotels is stronger than ever. And thanks to developer interest, its pipeline for new hotels has never been larger. We're aiming to open our 500th Sheraton by 2016. The Link@Sheraton can be found at virtually all hotels, and we've upgraded Club floors now with over 120 locations. Both initiatives are appreciated by guests and generating incremental revenue. Across all of our brands, we've kept discipline on exiting properties that can't feasibly get to standard, off-brand hotels of lower guest satisfaction, lower REVPAR and lower fees. Time and again, we find that pruning off-brand hotels is a catalyst for growth and it will reward owners who invested in their properties. So while we hate to lose hotels, it was the right thing to do to accelerate our hotel exits in the fourth quarter. So this brings me to my second topic. A brief look at the return of capital to shareholders. It bears repeating here that we generate cash from selling hotels and from our fee business, not to mention nearly $1 billion from SVO in the last 5 years. This has enabled us to strengthen our balance sheet and invest in our hotels. But we can also return capital to shareholders as we did in 2013. We paid a dividend of $1.35 per share for a total of $256 million and announced our move to a quarterly dividend. We also repurchased 4.9 million shares for $316 million. That adds up to over $570 million in cash returned to shareholders on top of nearly 39% appreciation in our stock price. Not a bad year. For 2014, especially in light of our current leverage and cash position, we'll work hard to continue returning cash to shareholders. And as we've said before, we'll consider all options: ordinary dividends, special dividends and share repurchases. So since I mentioned 2014, let me share some thoughts on our outlook for the year and what it means for this year's baseline scenario. In a nutshell, our baseline assumes that we'll see more of the same. Across the global economy, we've seen a string of 4 similar years characterized by a muted recovery, punctuated by regional fits and starts. All signs are that 2014 will follow a similar course. The U.S. economy looks set to improve, though nothing points to a dramatic pickup. Europe seems likely to muddle through for another year. And across all of the mature economies, our corporate customers are sending more executives in search of growth around the world. Our customers tell us that they've added staff and plan to travel more in 2014 than in previous years. And despite using more conferencing technology, they see no substitute for being face-to-face. Customers also say that keeping their people happy on the road is an important part of their retention strategy. And in a similar vein, we're seeing the return of incentive trips. Across the rapidly urbanizing economies, we see the same wide range of performance as last year. India and Brazil, for example, are entering an election year with economies that are sagging. The recent QE tapering headlines have added to the woes of some other individual countries. Still, all indications are that the long-term trend lines of rising wealth, development and growing infrastructure are set to continue. This long-term view applies to China as well. In 2014, the country stands at a crossroad in its transformation. The recent 5-year plan shows an awareness in China's challenges: the environment, income inequality, corruption and a need to move to a more innovation- and consumption-driven economy. So while we don't have much forward visibility into our China business, in the spirit of calling it as we see it, I can say 3 things with confidence: First, the pace of development in second- and third-tier cities continues. In the coming years, these cities will represent more than 200 metro markets, with more than 1 million people. We're on track to open more hotels this year than last year, and our signing pace for new deals last year finished at a record pace. Many of those deals are in these newly emerging cities. Second, we see good sales momentum among our Chinese corporate accounts. We've tailored our sales efforts to their unique needs, being highly decentralized and tending to book the last minute. The result has been double-digit increases in our corporate business and a full pipeline of new prospects. And third, our strong presence in China means dramatic growth in Chinese outbound travel to our properties around the world. We're benefiting from being the clear market leader in China with more upper upscale and luxury hotels than Hilton, Marriott and Hyatt combined. SPG is another strength for us in China, accounting for 55% of our occupancy. We finished the year with a 21% increase in Chinese SPG outbound travelers to our hotels around the world. So while we can't tell you exactly how the year is going to play out in China, we do know that we've got the right strategy for the long term. So let me conclude this topic by translating this worldview into our 2014 baseline. Following our usual practice, we built our outlook for 2014 factoring in what our hotels are seeing around the world and our view overall of the macroeconomic environment. In aggregate, we're setting our baseline at 5% to 7% in global REVPAR growth and adjusting for asset sales and assuming the dollar at today's exchange rates, that works out to EBITDA in the range of $1.2 billion to $1.225 billion. In just a few minutes, Vasant will share more detail on our baseline. But before handing off to our Vice Chairman, I want to say a few things about my fourth topic: our investments in digital technology. As Tom Friedman recently pointed out in an op-ed piece, we're living in a world of exponential change, where consumers have unprecedented access to information and the ability to use that information in new ways. This is changing the way consumers interact with brands and what they expect from the companies behind those brands. The challenge is to keep pace with these changes, as today's novelties become tomorrow's table stakes. Put simply, we see connectivity, especially through mobile, as the great opportunity for dialogue with travels. And this dialogue opens new avenues for innovation. Our efforts to become more agile have changed how we work and where we direct our energy. That includes SG&A spending. As a reminder, we've consistently gotten credit from investors for our discipline in controlling SG&A costs. That won't change. But alongside investing in growth geographies, we'll devote resources to stay in sync with what our guests want and to put better information in the hands of our associates. Increasingly, when we talk about technology, we're really talking about mobile. Two to 3 years ago, we saw transactions begin shifting to mobile. It's been a priority for us ever since. At Starwood, mobile accounts for 42% of our site visits, up from 16% just 2 years ago. Mobile bookings are growing 5x faster than web bookings did 10 years ago. This year, more guests will reach us through smartphone or tablet than through PCs. So we were the first in our industry to leverage state-aware technology that allows us to connect with our guests realtime with relevant offers. But mobile is much more than commerce. We built our SMS capabilities to communicate with guests on their terms. Our customer contact centers use social media to see what our guests are saying about our hotels in realtime. And our apps are so compelling that millions of SPG members have opted in. At last count, our mobile and websites are available in 8 languages with more to come. So through efforts like these, we can have a 24/7 dialogue in and out of stay. Last year, for example, we engaged in nearly 3 million social media interactions with our guests. These interactions allowed us to resolve issues for guests in the moment and to deliver more personalized service. Smart check-in is a great example of how we're redefining the hotel experience. Our guests can completely opt out of the age-old check-in process, no more swiped credit cards or keycard. Keyless check-in by smartphone is being piloted today at 2 hotels. That would be the Aloft Harlem and the Aloft Cupertino. Our goal is to begin rolling out Smart check-in to every Aloft, W and Element around the world later this year. We see Smart check-in as just a natural progression. Because when you think about it, people use their mobile devices to buy a cup of coffee, order a car or shop for just about anything. Why wouldn't our guests want the same kind of mobile experience when they arrive at a hotel? But just because it's a logical step forward doesn't mean it's been an easy one. We started down this path more than 5 years ago, rebuilding our core legacy systems from the ground up. We've made them more flexible and more able to add new technology quickly and cost effectively. This has made it possible for us to lead the industry, for example, with our Chinese language Android app, our Arabic website and booking capability and the design and launch of our iOS 7 app. Looking ahead, Smart check-in is just the tip of the iceberg. We're taking digital and mobile innovation and combining it with revenue management systems, big data offer -- engines and an integrated set of reservations and loyalty systems. These efforts will strengthen our 9 distinct brands and provide a platform for SPG. As we like to say at Starwood, it's all part of building loyalty beyond reason. I look forward to keeping you posted on these developments. And with that, I'll hand over to Vasant.