Richard Arnold
Analyst · Exane BNP Paribas. Please go ahead
Thank you, Ed, and thank you to everyone for joining us today. As we reflect on the past year, few understood that the outset of the pandemic, the full ramifications of the exponential spread of this virus or the huge social and economic impact the global lockdown measures would impose. To echo Ed's sentiment, this past year has tested all of our resilience. And we are eager for the continued widespread vaccination rollout, which will help save lives and steadily but surely, but is all back on a path toward normality. At the same time, we recognize that not everything will revert to the way things were before and that the pandemic has created an opportunity for us to rebuild better. We've said many times that the pandemic and global boards have accelerated trends that were already in motion, and this is no doubt through the impact that this has had on our operations as a club, whether it be providing a more flexible and modern workplace or by deepening our digital connections with our fans and followers. Despite the uncertain backdrop and the profound absence of our supporters at Old Trafford this season, we're proud of the way we've responded to the crisis with resilience and adaptability. While the ongoing global pandemic remains a significant headwind, we quickly pivoted and transformed many aspects of our business. The results of which, we expect, will generate benefits for many years to come. As Ed briefly touched on, we're humbly proud of the positive difference we were able to make in our communities in 2020. As Chairman of our foundation, I'm really proud of the work that has been accomplished. We supported our community with approximately £5 million in contributions, including direct nations, fundraising efforts and payments to our casual staff. We believe that nearly 93,000 unique people benefited from our efforts, across the NHS, local schools and food banks in 2020. We've also recently opened Old Trafford for use by the NHS as a training center for hundreds of volunteers that are taking part in the national vaccination program. And we will continue initiatives of this kind to help our communities for as long as the pandemic continues. We will also remain committed to advancing, diversity and equality in our club and in our sport. The club was one of the founding signatories of the FA's Football Leadership Diversity Code. Our commitment to diversity spans all areas of our club, and our aim is to achieve appropriate representation of all underrepresented groups in society, including the LGBT+ community and those with disability. To that end, we're pleased to announce that the final construction of our £11 million upgrade of our accessible facilities was completed at the end of 2020. And Old Trafford will be better equipped than ever to welcome back all of our fans. As you all may be aware, last week, the government released its four-step roadmap for the easing of the national lockdown. If plans proceed according to the current schedule, crowds of up to 10,000 people will be allowed to return to football stadiums in the UK after May 17, with all restrictions ending from the 21st of June. It is our understanding that this would mean a return to normal operations at Old Trafford. Obviously, this will continue to be subject of circumstances in the UK. In parallel, we're establishing protocols to deal with testing, passports and ongoing distancing. We know that our season ticketholders, members and other fans, are very eager to return. And we expect our supporters, will treasure these shared experiences now more than ever before. We look forward to sharing more details on our plans on our next earnings call, including our plans for next season when we hope to return to full capacity. Moving now to our business update. Turning first to our digital and media operations. Given the absence of Matchday supporters, we continue to prioritize digital initiatives to drive engagement as part of our ongoing club wide digital transformation. The rate of that acceleration has increased and we've continued to invest not just in platforms and technology, but we have also further strengthened our leadership team in digital marketing and CRM. In social media we continue to broaden our geographic and demographic reach as we launched a club presence on several new and growing social media platforms this quarter. Our women's team launched in July 2018 has recently surpassed 1 million followers on Instagram amassing a bigger following the nine Premier League men's clubs. On our own platforms we have developed and launched several new mobile app enhancements and features. Specifically our Gamify predictions and streaks functionalities which have significantly increased our mobile app usage this quarter and more users are now logged into our mobile app than ever before. More compelling and personalized data-led engagement has benefited in a superior end-to-end fan experience a strong engagement in turn drove strong traffic to our e-commerce channels. I think it's useful to note that e-commerce merchandise sales for the 6-month period have already surpassed the entire prior season. In fact all three of this season's men's kits achieved record launch day sales and we are also enjoying record sales of our women's kit. And this momentum is continuing into the current quarter as we achieved record e-commerce sales in January. While these stats are impressive we believe we are only just getting started. And we see significant open runway to continue to drive traffic and conversion as well as diversify our geographic reach and product mix. On a gross basis we are seeing that these sales have helped to offset the revenue loss of the Megastore which was closed on December 31 part of the latest lockdown. We expect the store to reopen for the fans on April 12 in accordance with the time line communicated by the government. Turning to our sponsorship operations. We believe the market continues to stabilize and we're seeing a flight to quality across the industry. Since the first quarter we've signed renewal deals with two of our global partners and continue to support all of our partners with new and exclusive interactive digital events. In mid-December we took our #ILOVEUNITED supporter and partner programming to India virtually via a multi-platform broadcast featuring local hosts and influencers. This event generated 24 million MU impression -- channel impressions and 223000 supporters streamed the event live. We also recently held an #ILOVEUNITED USA fan event last weekend with 23 of our partners activating across the event hosted by high-profile United supporters and featuring Ole and our recent U.S. signing Tobin Heath. This event was viewed by nearly 6x the amount of viewers of our India event with 1.4 million live streaming via Facebook YouTube the web and our app. Turning to China. United was the most engaging football club on China's native Weibo and WeChat platforms for the 2021 season this quarter. On Weibo, Manchester United is currently the most followed football club on the platform. We also launched on the Douyin platform simultaneously with our global TikTok launch in November. And we've earned nearly two million followers and over 17 million likes in the brief three months since launch becoming the fastest-growing football club on the app. Offline, we remain on track for late March early April opening of our first experience center in Beijing, the Theater of Dreams experience center with our partner Harves. And finally though we continue to expect near-term challenges there remains much to be optimistic about. We will continue to relentlessly pursue the many growth opportunities that remain for our club. And we are excited about the potential to deepen our community engagement, via our own platforms as well as launch on new and emerging platforms. which we expect will drive engagement to the next-generation of supporters. Ultimately, the strong commercial engine of this club inspired by our commitment to deliver the engagement that our fans demand, drives a virtuous cycle and fuels our ability to continuously and sustainably, reinvest in the team, fortifying our Club's future, not just over seasons, but over decades. And with that, I will now turn the call over to our CFO, Cliff Baty, to review the results, the details of our results and discuss our financial outlook. Cliff?