Richard Arnold
Analyst · Deutsche Bank. Please go ahead
Thank you, Ed and thank you to everyone for joining us today. Resilience is a trait closely associated with Manchester United and since we last spoke in May, that trait has been needed and demonstrated once again. Cliff will walk you through the impact that COVID-19 has had on our revenue streams and the continued impact we expect into fiscal 2021. And I'd like to share a few insights into how we've faced this challenge. First, throughout the fourth quarter, we continued to use our global platform to raise awareness and provide assistance to those in need in our surrounding communities across the UK and internationally. We stepped up our efforts via our Manchester United Foundation by supporting local food banks, providing meals for the NHS, making cash donations to partner schools, teaming up with supported clubs, and launching a fundraising campaign. Contributions to date are about already over £1 million pounds and climbing, and as we highlighted in May, we're appreciative of the generosity of our players and our colleagues who have donated their time and energy and it is our intent that these efforts will inspire more sustainable long-term support for our community. We are also incredibly proud of the individual efforts of Marcus Rashford, who served as an exemplary red both and off the pitch, this year by using his platform to bring incredible awareness to a cause that is very dear to his heart, child hunger. Marcus was successful with not only championing this very important cause and bringing considerable awareness that applied to many UK schoolchildren who were suffering during this pandemic, but he also campaigned for and successfully achieved, changed the affected children across the whole country. We also wanted to take a moment this morning to discuss the diversity and inclusion initiatives of the club. Whilst this is a topic that is rightly moving to the forefront of conversations in boardrooms across every industry, we are proud that we have been leading and executing in this area within our organization over many years. Whilst we acknowledge that there is clearly no room for complacency, our All Red All Equal initiative, which commenced in 2016 is the most invisible example and is both a guiding principle and remains a vital annual campaign for the club. We’ve committed to striving for real change within the industry on and off the pitch, both through our own campaigns and through the support of other organizations. Turning to our business, we have needed and been able to continue to strengthen our digital and media capabilities during the pandemic, it's when we achieve higher engagement levels relative to last year across all platforms during the fourth quarter. To highlight a few stats, despite the pandemic, our total rate [ph] from April through the end of the season in July improved by high single digits against the prior season. On our owned and operated platforms, June and July represented record months for engagement on our mobile app, whilst it was also a record year on our social channels as we achieved over 1.1 billion social interactions, higher than any season previously and 24% higher than last season. This engagement in turn contributed directly to stronger e-commerce conversion levels. Whilst our Megastore reopened on June 15th foot-traffic has remained depressed relative to last year, obviously given the absence of fans Old Trafford home matches and to a lesser extent the continued closure of our museum and tour operations. However, our e-commerce business with Fanatics has performed ahead of expectations and we plan to accelerate our e-commerce initiatives throughout fiscal 2021. Turning now to our sponsorship business, fiscal year 2020 was a solid year and despite the pandemic it was one of the busiest in the Club’s history for our sponsorship team. For the year we signed eight new sponsorship deals with partners including LEGO, Mondelēz, and Visit Malta. Manchester United’s commercial strength thrives not least from its strong and effective commercial partnerships. Pandemic proved an opportunity to demonstrate resilience in delivering to our partners, in particular, migrating to delivering digital campaigns in the absence of games. As a result of this we've also renewed eight partnerships. Whilst we remain in the midst of this pandemic, we're mindful of the current tenuous macro backdrop affecting our partners. We've been working very closely with them to support their activities through these challenging times. To that end, due to the disruption caused by the pandemic, we entered into a variation agreement with General Motors to extend our current shared sponsorship agreement for six months. Though we can’t provide any certainty at this time regarding the precise timing of the return of our supports to Old Trafford due to the very fluid nature of recent coronavirus developments into U.K. we do remain optimistic. In the meantime, we continue to prepare to welcome back our supporters with hygiene and social distancing protocols, as health and safety obviously remains the top priority. Further, we have used the downtime to explore and implement upgrades that we believe will serve to enhance our supporters' in-stadium experience, such as contactless entry with mobile ticketing. I also want to take a moment to highlight the Club’s commitment to our supporters in China. Since our first friendly match on the mainland in 1975, Manchester United has established a significant fan and followers in the region. Earlier in the fiscal year we announced a strategic partnership with Alibaba which includes the Youku platform and we are now producing more localized Chinese content than ever before. We are also the first and only club to reach 10 million Weibo followers and we are also the most engaged club on both the Weibo and WeChat platforms. We remain committed to providing our passionate supporters in the country with highly engaged club content. As you are aware in August the premier league terminated its deal with its China broadcast partner, Suning’s PPTV and the league entered into a one-year contract with Tencent, while the league searches for new long-term partner. This means that the club has its games and content shown on both of the two largest digital platforms, as well as the expectation of linear broadcasting. Together with the exciting progress on the Hans [ph] experience centers, this puts us in a strong position for future engagement with our fans in China. Finally, as I had highlighted, the near-term economic environment remains challenging, but there remains much to be optimistic about regarding our long-term prospects. We will be relentlessly pursuing the growth opportunities that remain for our brand. The strong commercial engine of this Club, driven by our commitment to delivering the engagement our fans crave and demand is what ultimately fuels our ability to continuously and sustainably reinvest in the team. With that, I will now turn the call over to our CFO, Cliff Baty, to review our results and discuss our financial outlook in more detail. Cliff?