Shaun McAlmont
Analyst · Gary Bisbee from Barclays
Thank you, Marianna, and good morning, everyone. Joining me today is Cesar Ribeiro, our Chief Financial Officer. Let me begin this morning by reading the Safe Harbor statement under the Private Securities Litigation Reform Act of 1995. Statements in this presentation concerning Lincoln Educational Services Corporation's future prospects are forward-looking statements that involve risks and uncertainties. There can be no assurance that future results will be achieved and actual results may differ materially from forecasts, estimates and summary information contained in this earnings release. Important factors that could cause actual results to differ materially are included, but not limited to, those listed in Lincoln's annual report on Form 10-K for the year ended December 31, 2011, and other periodic reports filed with the SEC. All forward-looking statements are qualified in their entirety by this cautionary statement.
This morning, I'll provide an overview of our company's operations and environment, and Cesar will review our second quarter financial results and provide our outlook for the third quarter and full year 2012 and we'll then take your questions. As an overview of the environment, I felt it important for me to address the final industry report issued by the Senate Health Committee this week, which was essentially a one-sided attack on our sector of education. It failed to share any positive elements of vocational training, especially the types of training Lincoln has offered to hundreds of thousands of people over a 66-year period and the report also reflected outdated information. Furthermore, the report did not focus on the many changes we've made to our operating model over the past 2 years to ensure our students achieve success according to the efforts they put into their education. We've carefully outlined as a part of this public forum over the past 2 years the many steps Lincoln schools have taken to improve our student completion and default rates at the expense of student start growth, yet with no mention in the report. The heavy pressure supplied to this industry forced us to move away from an open enrollment process, which historically gave many people a second chance in life to become automotive technicians, welders, heating and air conditioning technicians or nurses. Over the years, our graduates have made great careers working at the many auto dealerships and private service shops around the country. You'll find Lincoln grads in hospitals and long-term care facilities and many come to your homes and businesses to fix your heating and air-conditioning when it needs repair. We know that we are working with a challenged demographic, many of whom for some reason did not succeed in or initially choose traditional schools. We gave these students the opportunity to succeed and the reality is that not all of them could find success because these students must go out and work in an environment where their skills are measured by trade certification tests or on-the-job mastery. Our training rigor cannot be compromised to have more students complete, but many students lack motivation and some need more coaching and remediation, which we will provide. And in the end, some may refuse to pay back their debts to the government, so we assist them with financial literacy as a part of our mentoring. We accept the responsibility for the training and support of the students who enter our doors.
However, over the past 2 years, we've said no to many students approaching us for an opportunity to better their lives and the lives of their families. We have excluded many students who cannot demonstrate an early commitment and since July 1, we will now deny opportunities to ATB students who will not have many post-secondary training options available to them outside of obtaining a GED, which will prolong their entry to the workforce. Because of these actions, we experienced significant declines in new student starts last year as we implemented change after change to comply with new federal rules and to manage the existing 90/10 and cohort default rules. We laid off employees and we worked in a cloud of uncertainty as the court of public opinion also weighed in based on political scrutiny. Although we still feel the fiscal pressures of last year's declines, we've emerged as a stronger, more resolute and disciplined company. We know there are most likely additional changes to come, however, we know that as we work with a smaller population, increased understanding of the new rules and continue to see improvements and completion placement and default rates that Lincoln will emerge as a national leader in vocational education despite some of those on the health committee's best efforts to say otherwise.
Interestingly, as we understand the health committee's stated mission, we agree with it. However, the approach used by some on the committee to further regulate our sector was in our opinion less than fair. What we do know is this, as long as there are students seeking careers in the skill trades and as long as traditional nonprofit and educational institutions continue to ignore this need, there will be a significant segment of the population generating sustained long-term demand for the programs Lincoln offers.
Now as an overview of our company, let me reiterate our vision, which is squarely focused on becoming the leading provider of vocational training in the country. Our mission is based in our students' career success and our strategy includes 3 components to achieve this mission and vision: first, improving our student outcomes; second, maintaining a strong record of regulatory compliance; and third, returning to sustained new student start growth. Overall, we feel that our approach, which we've honed since 1946, has been sharpened based on a new reality for our industry. Our collective vocational expertise, the introduction of short cash-based programs and improving student performance metrics give us confidence that we're on track toward our targets. As we stated previously, we introduced a pre-orientation program in 2010, which was designed to identify high-risk students. We added the early student engagement mentoring program in 2011, which in addition to the orientation program, is focused on improving completion rates through student support and early retention efforts. Our retention performance has improved for 4 consecutive quarters, giving us confidence that our completion rates will see the same improvement. We're focused on our student placement in terms of quality and quantity of working graduates. Ultimately, default rates will improve as student completion rates improve. We've branded the collection of these student services, The Lincoln Edge, a program that will serve as a competitive advantage for the company long term. To reinforce the 90/10 improvement component of our strategy, we acquired Florida Medical Training Institute in April. Although small, it will positively impact our 90/10 ratio as tuition revenue from students in these short training programs does not rely on federal funding. We ultimately expect to emerge from these challenging times an even stronger company, well-positioned to address the skills gap in this country. Moreover, let me say that we believe demand will always exist for Lincoln's programs in areas like nursing, paramedics, welding, automotive and other skilled trades.
Now in regards to our new student admissions. Our corporate and campus admissions teams have done a fantastic job adjusting to recruitment in this new environment. We've trained all representatives and managers. We have thoroughly on-boarded new admissions personnel. We consistently test product and process knowledge and we continue to aggressively mystery-shop our teams. For the quarter, new student starts increased by 18.4% which includes the number of students who decided to start early by a few weeks. Despite these early starters, on a comparable basis, we surpassed prior year by 13%. It should be noted that the addition of FMTI and other short program new starts are not counted in these numbers. As we look forward, our third quarter will see a slight decline against prior year performance, primarily attributed to the lack of ATB starts, which totaled about 390 students last year at third quarter. In addition, our high school enrollments are flat against prior year. Also, we no longer enroll online starts and we've stopped enrolling at 7 campuses. Despite all of these, we expect to stabilize our starts year-over-year, which is a major positive step toward our long-term rebuilding process. We don't have visibility into the fourth quarter and we expect pressure to remain on student financing and lack of ATB starts. This said, we're working to offset this impact through continued improvement in the year-over-year conversions on our growing GED program.
Now in regards to market demand, Lincoln directly addresses the skills gap in this country. We're not only different than our traditional counterparts, but also unique within our sector, which we feel has slowly graduated away from its vocational roots. So to sustain long-term growth in this new environment, we will differentiate our offerings by focusing on this important sector within education by promoting our Careers that Build America campaign. Furthermore, success in this arena will require a keen ability to succeed with more challenged students who are many times attracted to these fields. In short, we feel that long-term demand characteristics for this training will continue to be strong. Moreover, we assert that the competitive market dynamics for vocational training will shift in our favor as we continue to hone our Lincoln Edge program and add short-term training programs.
For the second quarter, our front-end demand characteristics in terms of new student inquiries adjusted correspondingly to our spending levels. We spent 10% less and generated about 20% fewer inquiries against prior year. In terms of enrollments, however, we improved our conversion of these inquiries by about 100 basis points. 25% of our advertising dollars were spent on TV, which generated about 11% of our inquiries for the quarter while 55% of our spend was in web-based channels, which generated 75% of our new starts for the quarter. Looking forward and based on what we're currently experiencing, we believe market interest remains adequate to match our prior year new student enrollment performance. However, I should note that there are still affordability issues pushing some start decisions out further than normal for some students and their families.
Now in regards to student persistence. We've seen an improvement in overall student persistence in the second quarter and expect a positive trend to continue into Q3. This marks the fourth consecutive quarter that we've seen improvements in retention as measured by our net interrupt rate. For Q2, our net interrupt rate was 11.2% versus 12.1% prior year or 90 basis point improvement. This significant improvement is driven by our early student engagement efforts, which are functioning well and in all of our campuses and which we hope will start influencing graduation rates in 2013. This second quarter performance follows a 2011 full year improvement of 230 basis points and a first quarter 2012 improvement of 300 plus basis points, all accomplished against a retention headwind caused by program structure and program length changes related to 90/10 management and other affordability issues faced by in-school students. We're very pleased with this performance and continue working on executing our pre-orientation and early student engagement programs to ultimately benefit the overall completion placement and repayment rate outcomes for our students and the company. Our faculty have done a great job in not only working with the students to meet industry certification benchmarks, but also in helping with orientations, mentoring and financial literacy.
Now regarding job placement. We strengthened our placement leadership and services in 2011 and as we continue to work against high unemployment numbers across the country. We also added training and performance tracking systems to assist graduates in finding employment. Furthermore, we've added social networking elements to our training and services. Our job placement process is very straightforward in relation to the areas we train. However, in cases where we identify any weakness in our process, we thoroughly investigate and make appropriate and immediate changes. Our final placement rate for 2011 is 72.2% as compared to 71% in 2010. This improvement, although modest, gives us confidence in our ability to train students for vocational careers through the current economy. In summary, the industry has been faced with unprecedented challenges, yet our teams at Lincoln have managed each element of the change in compliant and effective ways to the point that we adapt early and now we focus on year-over-year improvement and a new operating model. We are still working with an academically challenged population, however, we are seeing successes everyday. Now I'll turn the call over to Cesar for the financial review including our outlook for the third quarter in the year. Cesar?