Well, thank you, Shaunice. Good morning, and welcome, everyone. Joining me today is Cesar Ribeiro, our Chief Financial Officer. Let me begin this morning by reading the Safe Harbor statement under the Private Securities Litigation Reform Act of 1995. The statements in this presentation concerning Lincoln Educational Services Corporation's future prospects are forward-looking statements that involve risks and uncertainties. There can be no assurance that future results will be achieved, and actual results may differ materially from forecasts, estimates and summary information contained in this earnings release. Important factors that could cause actual results to differ materially are included, but not limited to, those listed in Lincoln's annual report on Form 10-K for the year ended December 31, 2011, and other periodic reports filed with the SEC. All forward-looking statements are qualified in their entirety by this cautionary statement.
This morning, I'll provide an overview of our company's operations, and Cesar will review our first quarter financial results and provide our outlook for the second quarter and full year of 2012, and we'll then take your questions.
As an overview, let me start by stating that our company's strategy and mission is clearly focused on becoming the leading provider of vocational training in this country. Overall, we feel that our approach, which we've honed since 1946, has been sharpened based on a new reality for our industry. Our collective vocational expertise, the introduction of new program opportunities and improving student performance metrics gives us confidence that we are on track toward our target. In our estimation, we address the skills gap in this country. We're not only different than our traditional counterparts, but also unique within our own sector, which we feel has slowly gravitated away from its vocational roots. So to sustain long-term growth in this new environment, we will differentiate our offerings by focusing on this important sector within education. Furthermore, success in this arena will require a keen ability to succeed with more challenged demographics.
As we've stated previously, we introduced an early student engagement mentoring program in 2011, which was designed to achieve successful outcomes for our more challenged students. To date, this program is proving to be very successful and is having a positive impact on student retention.
We entered the second quarter of the year with good momentum, and we're maintaining our guidance for the balance of the year. Our admissions representatives are becoming more comfortable working in this new environment, which we expect will lead to continued, improved conversion rates. Easier year-over-year comparisons, coupled with the contribution of 3 new schools and the expansion of our new Denver facility last year, make us optimistic that we will return to growth in the second quarter of 2012. While our visibility continues to be limited, we're optimistic regarding the second half of the year, despite impending changes to the ATB program.
To reinforce our strategy, we acquired Florida Medical Training Institute in April, which has 5 locations in Florida and offers a variety of certificate programs. Although small, it provides an important platform for short-term, cash-based program offerings, which will ultimately supplement our long-term growth in non-title IV revenue. We expect to emerge from these challenging times an even stronger company, and as I stated earlier, a leading provider of vocational and technical programs, positioned to address the skills gap in this country. Moreover, we believe that demand will always exist for Lincoln's programs in areas like nursing, paramedics, welding, automotive and other skilled trades.
Now in regards to our new student admissions, our corporate and campus admissions teams have done a fantastic job adjusting to recruitments in this new environment. We've trained all of our representatives and managers. We have thoroughly onboarded new admissions personnel. We constantly test product and process knowledge, and we continue to aggressively mystery shop our teams.
For the quarter, new student starts were off of our prior year mark by 4.9%, which equates to 287 fewer students than quarter 1 last year. Students continue to face economic issues, which pushed some students into the second quarter. We feel good about this performance, which reflects increasing stability.
As we look forward, we're pleased with our progress so far in the second quarter of this year. And while we still have a number of weeks of new student starts to come in, our starts are trending toward a 12% to 15% improvement over prior year, all while fully operating under new rules and processes. We see this as a major positive step toward our long-term rebuilding process.
We do not have visibility into the third quarter as of yet, and we expect pressure to remain on student financing. In addition, the hard stop to ATB student access to federal aid will have an impact in quarter 3. This said, we're working to offset this impact through continued improvement in year-over-year conversions, our GED program, high school enrollments and the addition of short programs. A couple of additional points in regards to third quarter preparations. Our GED preparation and testing programs are operational at a number of our campuses and will be in all campuses by May 15.
While we don't feel today that the GED program will provide a one-to-one replacement of ATB students, however, as I mentioned earlier we're planning to supplement our program offerings with short courses replicated from our acquisitions or developed internally.
Now in regards to market demand. For the first quarter, our front-end demand characteristics in terms of new student inquiries adjusted proportionally to our spend. We spent 29% less and generated 25% fewer inquiries against prior year. In terms of enrollments, however, we improved our conversion of this lower lead amount by about 120 basis points. 25% of our spend was on TV, which generated only about 5% of our increase for the quarter, while 56% of our spend was in web-based channels, which generated 91% of our inquiries for the quarter.
Looking forward and based on what we're currently experiencing, we believe market interest remains strong in our programs and adequate to exceed our prior year new student starts in quarter 2 by the 12% to 15% amount I mentioned earlier. I should note that there are still affordability issues pushing start decisions out further than normal for some students and their families.
Now in regards to student persistence. We've seen an improvement in overall student persistence for the first quarter, and we expect the positive trend to continue into quarter 2. We measure persistence in terms of interrupted students, net of students reentering from leads. For quarter 1, our net interrupt rate was 8% versus 11.3% prior year or a 330 basis point improvement. This significant improvement is driven by our early student engagement efforts, which are functioning well at all of our campuses, and which we hope will start influencing graduation rates in 2013.
This first quarter performance follows a 2011 full year improvement of 230 basis points, all accomplished against an interrupt headwind caused by program structure and program length changes related to 90/10 management and other affordability issues faced by in-school students last year. We're very pleased with this performance and continue working on executing our pre-orientation and early student engagement programs to ultimately benefit completion, placement and repayment rate outcomes for our students and the company.
Regarding job placement, we strengthened our placement leadership and services in 2011, as we worked against the high unemployment headwind. We also added training and performance tracking systems to assist graduates in finding employment. Furthermore, we've added social networking elements to our training and services. Our final placement rate for 2011 is forecasted to be 72.2%, as compared to approximately 71% in 2010. This improvement, although modest, gives us confidence in our ability to train students for vocational careers through the current economy.
Now in regards to growth-related activities. We slowed our growth-related initiatives in 2011, so we could better understand the new environment in which we now operate. We did, however, continue to manage a number of initiatives already launched, including the pursuit of short cash-based training companies like FMTI. We are looking at additional small companies focused on medical training as well. We're currently assessing other short programs, including Lincoln program extensions, which we feel will drive growth in our core markets and increase our percentage of non-title IV revenue. These opportunities, although small, will give us a future platform for short cash-based programs that we feel will attract a different demographic, perhaps an older student looking for a faster path to career change and one who has access to discretionary income.
We opened our 3 new campuses in Cleveland, Columbus and Hartford last year, and we expanded our Denver facility last year as well. We expect these new campuses and expanded programs to increasingly contribute to our incremental new student starts throughout 2012. In quarter 1, we saw approximately 200 incremental students from these entities.
We're fine-tuning our online delivery platform to move away from a retail approach to an internal support system for our ground infrastructure and select partnership new start opportunities through our regionally accredited programs. Prior year online starts will be offset by the new and expanded campuses as well.
In summary, we've been actively managing our company internally to operate in a new environment. We clearly understand who we are, who we serve and what opportunities lay ahead. Our mission has been sharpened by necessity, and our strong regulatory standing has positioned us to move forward.
Now I'll turn the call over to Cesar for the financial review, including our outlook for the second quarter and the year. Cesar?