Jeffrey Sanfilippo
Analyst · AWH Capital
Thank you, Mike. Good morning, everyone. In spite of a volatile economic marketplace and extraordinarily high commodity prices, the company's results in the fourth quarter and year-end fiscal 2012 validate the success of our disciplined approach to managing raw material and operational costs and aligning those costs with our pricing and product portfolio strategies. I am proud of our management team and each and every employee for achieving record net sales of just over $700 million in fiscal 2012 and for achieving targeted operating margins and efficiency goals this past year.
At the same time, I am proud that the company continued to invest in product innovation, marketing programs and consumer insights to support our Fisher, Orchard Valley Harvest and ARMA brands and the private brands of our key retail partners. As we celebrate our 90th year in business, I believe our founding fathers would also be proud of the company today and encouraged by the opportunities yet to come.
Fiscal 2012 could be described as a quiet year, a challenging year and a remarkable year for JBSS. In some respects, it was a quiet year. We were not involved in major projects such as acquiring a business or relocating operations. And we had no unusual events impacting our financial results, as Mike mentioned. In other respects, however, fiscal 2012 was a challenging year. As a Mike highlighted, the cost for tree nuts remained at historically high levels and cost for peanuts more than doubled due to a small crop. Although our sales volume was certainly negatively affected by the high cost of nuts and limited quantities of certain nut type, we were able to align our selling prices with our costs and provide consistent quality supply to our customers and consumers.
It is important to note the impact higher commodity prices continue to have on the nut category in the United States, and I would like to highlight the most recent trends. All the market information is reported through AC Nielsen data ending July 7. We look at the category on Nielsen's new total U.S. definition, which includes food, drug, mass, Walmart, military and other outlets when we -- and when we discuss pricing, we're referring to average price per pound.
The total nut category experienced a softening in pound volume in our Q4, though sales dollars increased due to higher prices. For the fourth quarter, total pound volume was down 2% while sales revenue increased 12%. The category decline has moderated versus last quarter when the category declined 4% in pound volume. Looking at it by subcategories, snack nuts declined 9% in pound sales for the quarter versus last year, while revenue increased 9%. Average prices in the snack category were up 19% for the quarter versus last year. Cashews, peanuts and mixed nuts, the nut types that have experienced the greatest increase in prices, also experienced the biggest decline in pound volume. Consumers are shifting from higher priced nuts such as cashews and mixed nuts to alternatives like almonds. Trail mixes continue to be a bright spot, showing growth of 15%. The price of trail mixes increased 11% in comparison to the 19% increase for snack nuts. The baking nut category decreased 4% in pounds for the quarter and increased 3% in dollars. Average prices in the baking category increased 8% versus last year. A bright spot, however, is the produce subcategory, which increased 12% in pounds and 23% in revenue. Pistachios continue to drive the growth in this subsegment, but almonds are also showing strong growth. Retail pistachio prices are relatively stable versus last year, causing consumers to increase their purchases as other nut types went up in price.
Freight costs made it a challenging year for our company, but we cannot control Mother Nature, crop sizes or necessarily the demand destruction for nuts in the U.S. or the growing demand for nuts in emerging markets such as China. But we can control how we manage our business and navigate our customers and consumers through such volatile markets. And in this respect, it was a remarkable year for our company. We remained focused on executing our 3 key strategic goals: grow our brands, expand globally and provide integrated nut solutions.
First, grow our brands. We are making investments necessary to take a consumer-driven approach to core brand development in the snack, ingredient and produce categories.
We are pleased with progress made by our Fisher brand in the baking nut category. Our efforts are being realized as recent market data has shown a significant increase in our market share. Behind the Freshness Seal bag launch, Fisher gained 3.6 points of pound share this past quarter. In fact, over the past 6 months, Fisher has gained 2.2 share points in the baking category. The Fisher snack brand maintained share in the snack subcategory versus last year. And Fisher's snacking gained 0.1 share point in the latest 4-week period. The share gain has been due to increased distribution and better merchandising around our "Freshness You Can See" integrated marketing campaign. Fisher has launched a series of new offerings, including cocoa mocha and vanilla bean-flavored almonds and honey roast mixed nuts and has relaunched a trail mix line in smaller on-the-go packages at a better price point for our consumers. These initiatives have been garnering positive feedback from retailers.
We believe there is tremendous potential for our Orchard Valley Harvest brand in the produce category. This brand, which we acquired in fiscal 2010, expands our presence in the perimeter area of the supermarket, which continues to expand in size and importance. Orchard Valley Harvest brand increased 0.3 share point versus last year fourth quarter as a result of distribution gains. I would categorize fiscal 2012 as a re-launch year for the OVH brand. Time and resources were dedicated to consumer qualitative and quantitative research, targeted communication tactics, new brand positioning and unique packaging design. With the new and invigorated sales and broker organization, we are rolling out an exciting Orchard Valley Harvest program this year. We have received positive feedback from retailers who have embraced the new concept, and we expect new placements starting in our second quarter fiscal 2013.
The second key strategic goal is to expand globally. We are devoting increased resources to the international market, particularly Asia. We believe the potential for our products in the international market is enormous. As a leader in providing integrated nut solutions, we feel that we are qualified in expanding our footprint, especially in emerging markets throughout the world. And we have strong results already in countries like Mexico, Korea and China. While international sales are currently approximately 5% of our total sales, we expect to grow this percentage in the future. I'm excited to announce the company is setting up a sales office in Shanghai, China, and we just hired a sales manager to oversee our business development efforts in Asia. As global demand for nuts continues to rise, our management team is establishing the infrastructure to pursue growth opportunities beyond North America.
Our third strategic goal is to provide integrated nut solutions. Investments in innovation continue to be a priority for us. Whether the innovation comes from ideas such as developing new snack mixes containing nut products, creating new flavors for traditional products, establishing new markets for existing products or developing new packaging, we intend to be a leader in our industry. We will continue to work with our loyal customers and consumers to provide a diverse product line of the highest quality. The investments we are making in consumer insights are critical to recognize current and future consumption trends. We work closely with retailers, restaurant suppliers and other food manufacturers, who value solutions-based methods that drive mutual growth for the snack, produce and culinary ingredient categories. For example, there continues to be substantial growth trends in almond and trail mix consumption, and we expanded our Fisher product line, our Orchard Valley Harvest products and worked with our private brand and Commercial Ingredient partners to develop new almond and snack mixes to meet growing consumer demand for these products.
Guided by our vision and core values, our company will continue to invest in our people, brands and processes to provide increased value for our customers and stockholders. We will continue to concentrate on cost-reduction initiatives and operational efficiency goals throughout the company. Our strong balance sheet and cash flow allow us to invest in tools and capabilities that will drive brand growth and allow us to support other growth strategies outlined in our strategic plan. We are focused on diversifying our product portfolio to mitigate the impact of volatile nut commodities. And we continue to invest in research and development, consumer insights and innovation to enhance our profit margins and meet changing consumer needs.
In closing, while I'm proud of our recent accomplishments, our company still has much more to achieve to reach its potential. And we will continue to advance our core strategies for growth in fiscal 2013: grow our brands, expand globally and provide value-added integrated nut solutions. We will win with talent and knowledge to create a capable, high-performance culture, one that can execute with excellence. Our organization is energized and is confident in the potential and capabilities of our people, our brands and our processes. We are focused, and we know what we need to do to succeed. We have strong plans in place that will enable us to improve our performance and grow our business. The company was able to manage through record high commodity costs over the past 2 years. We anticipate a stabilization of commodity costs in fiscal 2013, which should allow our customers and us to return to focusing on growing sales volume through increased collaborative marketing and merchandising programs.
We appreciate your participation in the call and thank you for your interest in our company. I will now turn the call back over to Mike. Thank you.