Jeffrey Sanfilippo
Analyst
Thank you, Mike. Good morning, everyone. The fiscal 2012 third quarter net income of $1.4 million marks our strongest third quarter since the third quarter of fiscal 2005. This was a remarkable accomplishment considering that acquisition costs for certain key nuts continue to increase significantly over the historically high acquisition costs that existed in last year's third quarter. You will note 2 important trends that have developed over the past year. First, the changes our management team made to our business and the strategies we are executing allow us to better manage the complexity of volatile commodity shifts in our industry. With focused efforts to maintain alignment of selling prices and acquisition costs, efforts to control manufacturing spending and efforts to optimize inventory positions, our company was successful in returning to normal operating margins. Due to our vertical integration, years of nut procurement expertise, visibility of crop conditions, and what I believe to be a core competency in supply chain proficiencies, JBSS was able to react quickly and effectively. We worked with our key partners to optimize their product portfolios, formulas, pack sizes and merchandising displays to keep them competitive while driving incremental volume.
A second trend which impacts our entire industry is that higher selling prices continue to have an unfavorable impact on sales volume in the consumer distribution channel and in the snack category as a whole. The necessary price increases implemented by nut processors and national brands continue to work their way through the market, impacting consumer and customer buying decisions. For example, the average retail prices for cashews increased 7.3% during the 12 weeks ending March 17. When we look at average retail prices for cashews versus last year, they have increased 31.5%. We believe these higher prices have impacted consumption of snack cashews in the consumer channel. The cashew volume, measured in pounds at retail, decreased 13% in 12 weeks ending March 17 and 26% versus the prior year. In spite of higher retail prices and demand distraction with several nuts, there is substantial growth in almond consumption and we continue to see growth in trail mixes. We have expanded our Fisher product line, our Orchard Valley Harvest products and worked with our private brand partners to develop new almond and snack mixes to optimize growth opportunities with these products.
As we continue to execute strategies to build a sustainable growth model, one pillar of our strategic plan is to grow JBSS brands and those of our key retail partners. We are focused on consumers and developing consumer insights and innovation to build strong brands.
Looking at our Orchard Valley Harvest program. On the eve of the second anniversary of our purchase of Orchard Valley Harvest, we are in the process of relaunching the Orchard Valley Harvest brand into the marketplace. Using critical consumer qualitative and quantitative research, targeted communication tactics, new brand positioning, and cutting-edge packaging design as well as a brand-new and invigorated sales organization, we are approaching major retailers, both regional and national, and have received positive feedback and solid interest. We anticipate our first sales of the new Orchard Valley Harvest products to be realized during the first quarter of fiscal 2013.
Another key pillar of our strategic plan is to expand globally. We are in the process of setting up an office in China and hiring a chief representative to manage our sales efforts in the Asian market. The company currently exports our Fisher snack line to Asia and we also contract manufacturers several snack items for customers in Asia. As global demand for nuts continues to rise, our management team is establishing the infrastructure to pursue growth opportunities beyond North America.
Turning to category updates. The following trends occurred in the consumer channel in our third quarter as a result of higher cost and higher retail prices. All the market information is reported through ACNielsen Homescan data ending March 17. And we look at the category on a 4-outlet basis, which includes food, drug, and mass, plus Walmart. And when we discuss pricing, we refer to average price per pound.
Summarizing all retail sectors, the total nut category experienced a softening in pounds volume in the third quarter, though sales dollars increased mainly due to higher prices. The nut category continues to experience significant commodity increases on virtually all nut types, and that is working its way into the marketplace in the form of higher prices. For the third quarter, total pound volume was down 4%, while sales revenues increased 10%. Nut category has rebounded versus last quarter when the category declined 9% in pound volume. Looking at it by subcategories, snack nuts declined 6% in pound sales for the quarter versus last year, while revenue increased 10%. Average prices were up 18% for the quarter versus last year. Cashews and mixed nuts, the nut type that experienced the greatest increase in prices, experienced the biggest declines in pound volume. Consumers are shifting from higher priced nuts such as cashews and mixed nuts to alternatives like almonds and trail mixes, as I mentioned before. The Fisher brand lost 0.2 share in the snack subcategory for the quarter due to merchandising and cycling distribution losses from last year. However, we have seen positive signs since the start of our "Freshness You Can See" integrated marketing campaign around our new clear can and we believe that our focused strategy will lead to improved business performance.
We view fiscal 2012 as a transition year for our Fisher brand and with the changes we are making to our marketing, packaging, merchandising and product portfolio, we are optimistic about pursuing new opportunities in the coming year. Fisher has launched a series of new offerings including flavored almonds and honey roast mixed nuts and has relaunched the trail mix line in a smaller, on-the-go package at a better price point for our consumers. These initiatives have been garnering positive feedback from retailers. The baking nuts subcategory increased 2% in pounds for the quarter and increased 14% in dollars. Average prices increased 11% versus last year. Increases were particularly evident within walnuts and pecans, which increased by 20% and 23%, respectively. Private brands were the share win in this environment gaining 0.5 share of pound sales. The produce subcategory was down 2% in pounds while managing an 8% increase in revenue. This subcategory is experiencing softness on virtually all nut types with the notable exception of pistachios, which are up significantly.
In closing, I'd like to say our financial performance for the 39 weeks of fiscal 2012 saw the general improvement over the first 39 weeks of fiscal 2011. We currently expect that commodity costs, while higher than historical averages, will remain relatively stable for the remainder of fiscal 2012. We look forward to the fourth quarter and fiscal 2013 with optimism. We will continue to execute our long-term strategic goals of grow our brands, expand globally and provide value-added integrated nut solutions. Our strong balance sheet and cash flow allow us to devote more funds to promote our products, especially our Fisher and Orchard Valley Harvest brands and explore other growth strategies outlining our strategic plan.
We are focused on diversifying our product portfolio to mitigate the impact of volatile nut commodities and we continue to invest in research and development, consumer insights and innovation to enhance our profit margins and meet changing consumer needs. We will continue to concentrate on cost-reduction initiatives throughout the entire organization. We have the roadmap to navigate our customers, our brands and our company through this challenging environment. I believe we are doing the right things for our customers, our shareholders and our company. We appreciate your participation in the call and thank you for your interest in our company. At this time, I will turn the call back over to Mike.