Jeffrey Sanfilippo
Analyst
Thank you, Mike. Good morning, everyone. The results of our first quarter fiscal 2013 are solid and we earned record net income of $7.5 million, the highest of any first quarter in the company's history. I am proud of our management team for staying focused and disciplined as we continue to execute our corporate strategies in spite of a volatile economic marketplace and high commodity prices.
At the same time, I'm proud that the company continue to invest in product innovation, marketing programs and consumer insights to support our Fisher and Orchard Valley Harvest brands and the private brands of our key retail partners. We developed a 5-year strategic plan to help us achieve long-term profitable growth. And the management team continues to complete tactical projects to streamline our business and reallocate financial resources to support our strategic goals.
Mike mentioned a net gain on the sale of assets of $600,000 in our first quarter fiscal 2013. We've finalized the sale of a property in Barrington, Illinois, which was the home of one of our outlet stores and this contributed to the net gain. Our long-term goals include expanding globally and attaining recognition by global retailers, food service providers and consumers as a world-class nut partner. I just returned from Asia 2 weeks ago. We are in the process of establishing a representative office in Shanghai to better support our Fisher brand sales in China, and I'm very excited about the opportunities there; goals to profitably increase our market share in private brands and Commercial Ingredients by using innovation and consumer insights valued by our customers. Three, providing the best total solution to retailers by increasing our presence beyond the traditional nut aisles of stores, especially in the produce aisle with our Orchard Valley Harvest brand. Four, utilizing our Fisher brand name recognition as a foundation for targeted, sustained growth via value-added snack and baking products. And lastly, obtaining recognition as a high-quality well-run food business that utilizes our vast industry knowledge and innovation to achieve high growth and profitability.
The results over the past several quarters and, indeed, in the first quarter of fiscal 2013 demonstrates the success we're having in executing these goals. We are specifically encouraged by the increase in sales volume for our Fisher brand, and we expect to continue to emphasize this portion of our business. A shift in sales volume to our Fisher baking and snack nut products in the current quarter contributed to higher gross profit margin levels. Executing our Fisher growth strategies in our strategic plan by leveraging the advantages associated with our unique packaging for baking nuts, and increasing promotional and merchandising support for the brand was our top priority in the first quarter, and we were successful. We believe that our efforts to grow our Fisher brand will be aided by anticipated lower market prices for peanuts and for virtually all tree nuts, except almonds, in fiscal 2013.
While tree nut market prices are expected to remain high when compared to historical averages, we do anticipate a modest overall market price decrease in fiscal 2013.
Turning to channel sales review. Net sales in the consumer distribution channel increased by 20.4% in dollars and 3.2% in volume in the first quarter of fiscal 2013, compared to the first quarter of 2012. Private brand consumer sales volume decreased by 0.9/10 of 1% in the first quarter compared to the first quarter of fiscal '12. Net sales in the Commercial Ingredients distribution channel decreased by 3.9% in dollars and 12.3% in sales volume in the first quarter of 2013. Sales volume decline in the Commercial Ingredients channel primarily was due to the impact of higher peanut, pecan and walnut prices on customer demand. Net sales in the contract packaging distribution channel increased by 20.3% in dollars and 15.7% in volume in the first quarter of fiscal 2013. The sales volume increase was due to higher sales to our major contract packaging customers. And net sales in the export distribution channel increased by 16.2% in dollars but decreased 18.5% in volume in the first quarter of 2013. The decrease in sales volume was due primarily to the impact of higher peanut prices and on customer demand.
Looking at category updates, all the information is reported through ACNielsen data ending September 29. We look at the category on Nielsen's new total U.S. definition, which includes food, drug, mass, Walmart, military and other outlets. And when we discuss pricing, we refer to average pricing per pound. Please note that the timing of this update is from Q4 of 2012 to Q1 of 2013, so the numbers will be different from those in the press release.
The total nut category experienced a softening in pound volume in Q1, though sales dollars increased due to higher prices. For the first quarter, total pound volume was down 2% while sales revenue increased 10%. The category decline was identical versus last quarter when the category also declined 2% in pound volume.
Looking at it by subcategories. Snack nuts declined 7% in pound sales for the quarter versus last year, while revenue increased 9%. Average prices were up 17% for the quarter versus last year. Cashews, peanuts and mixed nuts, the nut types that have experienced the greatest increases in prices, experienced the biggest decline in pound volume. We continue to see consumers shifting from higher priced nuts, such as cashews and mixed nuts to alternatives like almonds. Trail mix growth has slowed down, increasing 2% in revenue but declining 6% in pound sales. Promoted volume for the category also declined versus last year. The Fisher brand increased 0.02 of a share point in the snack subcategory versus last year. Fisher snack has some real momentum, showing share growth for 5 quad week periods in a row. The share gain has been due to increased distribution and better merchandising around our "Freshness You Can See" integrated marketing campaign.
Base volume for Fisher has increased 37%, driven by strong gains in distribution. Incremental volume has increased 184% behind a strong retail execution on display activity. The baking and recipe nut subcategory increased 4% in pounds for the quarter, and increased 9% in dollars. Average prices increased 4% versus last year. The recipe nut category has been a real focus for us and our Fisher brand has real momentum behind our Freshness Bag innovation.
Fisher gained 5.4 share points of pound share this past quarter. In fact, over the past 6 months, Fisher has gained 4.3 share points and has increased in share versus last year for 8 straight Nielsen periods. For the first quarter, Fisher had 23% pound share of the category and narrowed the gap versus the category leader to under 10 points. Private brand also grew in share by 0.09 of a point this quarter. The produce subcategory increased 9% in pounds and 18% in revenue. Pistachios continue to drive the growth in this subsegment, but almonds are also showing strong growth gaining more than -- more share than pistachios. Retail pistachio prices increased 7% versus last year, while almond prices decreased 12%. Our produce brand, Orchard Valley Harvest, increased 6% in pound volume versus the last year.
It is important to note that for the past 18 months, we have talked about price increases in the nut category and the potential impact higher prices will have on demand. And we have seen some demand destruction at retail over the past year. But the significant price increases led to a less-than-proportional decrease in volume. In the past 12 months, total nut category prices increased 13% while volume only dropped 2%. This is a ratio of 0.1538, anything less than 1 signifies inelastic demand where consumers are still willing to purchase products at higher prices. So the numbers correlate to an inelastic demand for nuts, which is good for our industry. We believe the trade associations such as the Almond Board, the National Peanut Board, the National Pecan Shellers Association and the Walnut Board are all doing a wonderful job promoting the health benefits of nuts, and helping to educate consumers on using nuts as a healthy ingredient for snacking and cooking.
As commodity prices start to decline for products such as peanuts and pecans, we believe there will be significant opportunities to grow volume through promotions and price decreases reflected on the shelf.
In closing, guided by our vision and core values, our company will continue to invest in our people, our brands and our processes to provide increased value for our customers and stockholders.
While I'm proud of our recent accomplishments in our first quarter of fiscal 2013, our company has more to achieve to reach its potential and we will continue to advance our core strategies for growth, which are: grow our brands, expand globally and provide value-added integrated nut solutions. We will continue to focus on growing the Fisher brand by aggressively pursuing new distribution opportunities and by increasing our promotional and merchandising support. We believe that these future growth efforts for the Fisher brand, as well as Orchard Valley Harvest and private brands, will be further aided by anticipated lower new crop market prices for virtually all tree nuts except almonds and peanuts. We anticipate strong promotional opportunities to drive volume this holiday season and for the balance of fiscal 2013.
We appreciate your participation in the call, and thank you for your interest in our company. I will now turn the call back over to Mike.