Yes, I think, Tommy, we're definitely not looking at a commercialization model that's based on a day rate. Mark was simply using that as just kind of an idea of part of the value proposition that a customer can see right off the bat, because AutoSlide does allow for the elimination of the directional driller on the rig site. Now we have directional drillers that are off site that are watching the wells real time. But it enables you -- as you think about some of the industry themes over the last 2 or 3 years, and one is automation, one is more of a demanning, being less reliant on having as many people on a rig site. And so I think it's one of those steps that allows that to happen. Part of the process of the roll out of AutoSlide and another reason for taking -- maybe taking a little slower than what we would normally take it.
One of the things that's important is to understand the value proposition. And if you go back to the early days of the FlexRig and, of course, we were building -- we started off with building 2 rigs a month with the first Flex 3s that we rolled out. But there was a, definitely an adoption phase and our industry has a tendency to adopt, kind of, at a slower pace. But again, as you think about major themes that we've seen as an industry over the last couple of years, there's definitely a desire and a need to utilize digital technology, to utilize higher levels of technology and looking at demanning. So that's really the opportunity. So we have to jointly work on this value proposition with the customer. Again, there's the automation piece, but there's also the tortuosity -- less tortuosity, which delivers on things like better downhole tool life. It require -- it allows downhole tools to last longer, which means we're tripping fewer times, which means we're lowering risk at the rig site. And then again, I had mentioned in my remarks that -- I mean, there are some industry studies out there that are saying that the less tortuous wellbore has the potential for higher oil production.
So those are big deals and every customer is going to be different, every situation is going to be different. So that's kind of the outlier. It's all about us figuring out ways to deliver higher levels of value for our customers. And of course, we're making significant investments, not only dollar-wise, but management time, structure, standing up H&P Technologies, all of those sorts of things are, I think, are very important in the success of the product. So again, it's all about customer value. And I think when the customer see the value, which we've seen a lot at this point, we think they're going to be in a position to want to pay for that performance.