Marita Zuraitis
Management
37:59 Yes. Always a really hard question for us. And if you can hold that thought, it really is a big part of what we are working on right now. As we close in on the acquisition of Madison National, as we digest all the learnings from NTA, I get encouraged about more ways to reach educators, right? We know what the K-12 population looks like. And although that waxes and wanes slightly, it's still a knowable number, right? How many K-12 educators out there? 38:34 We have good information on the amount of extended educators that are out there beyond K-12. And then, when you start thinking about others who serve the community, the twenty percent of NTA's business that was firefighters, the new endorsement with the International Association of Firefighters, what that could be and what that becomes. I think the denominator is very clear. And we're working really hard on being able to express the numerator a little more clearly, meaning, what do we have in-house today so that you can start to see the leading indicators a little sooner? 39:14 For example, when we think about Student Loan Solutions and our work with educators on their student loans, they might have a product yet, but they're still in the Horace Mann family. When we think about all the customers that may be single-threaded from just an individual supplemental product. They're in the Horace Mann family, and they are a customer. So building that pyramid up from the foundation. We're dealing with them on a solution, whether it's student loan or DonorsChoose to, okay, now they have their first product. The cross-sell propensity as they work up to be a full customer, we're hoping to be able to give you a little more transparency on that lifecycle of a customer, if you will, and what that total household value is worth to us. 40:05 And as you can imagine, the information and the data we get from NTA and from Madison National with those acquisitions are added to the more robust data work we've been doing on what you call the traditional Horace Mann, now all Horace Mann. And in this environment, folks are entering the family a little bit differently than maybe they have before. So we have the historic data. But think about the ability to have a retirement conversation and the willingness to have a retirement conversation, that might have been a customer that's been in the past entered through the garage, and now they're entering in different way. And we have the data, we're capturing the data, and we're working through that. 40:51 So we can give you much more transparency around that numerator discussion but what we get encouraged about .