Marita Zuraitis
Management
Yes, Matt, it's a great question. We would love to be able to report on a household basis. And I'm looking at the team in the room smiling at me because they know how I feel about this. And eventually, we will be able to give you some decent household staffs. What I know, and I think Gary actually said this in a question on the last call, the total addressable market for us has increased pretty substantially over the last 24 months. I mean I'm proud of the place when you think about our work site drill closed up pretty dramatically. And instead of having that affect our success as a company, it really propelled us to address the things we could address during that time period, and that was completing the integration of the NTA agents, working really hard on closing the agreement with Madison National. And what that did for us is both the increase in households that we saw from NTA, and we had estimated that to be approximately 150,000 households with the additional districts from Madison National, which was 1,200 districts and 350,000 households, that's more folks under the umbrella where rather than just being leads, now they're customers. And when we think about our cross-sell history, when we think about our persistency and retention, getting them in the house and then cross-selling them, we tend to keep them. So I feel really good about what we did during this 1.5 years was increase the opportunity to do what we're really good at, and that is cross-sell households and retain households. So for me, that addressable market really did change substantially during this time period. So we do know we have an increase in households. And for us, I think the work that we did to improve our profitability in P&C, some of that was sticking to our knitting, maybe using progressive for some of the non-educators using progressive for what they're good at in some of the nonstandard areas of our book, and that allowed us to come from a place of strength. So I think you're right. For us, it is about the households. It is about penetration of the household. And I look at the significant increase in retirement deposits, and we saw it again this quarter. I see the success in our Life business, and we're selling Life business through the pandemic, and I know that will translate to an increase in the other lines over time. So I feel very optimistic about where we are.