Marita Zuraitis
Management
Yes, I think it mirrors the world that we live in, right? We're all in a pretty odd time. What do you do? When do you do it? How fast can you get there? Hesitancy. We're humans, And I think we're seeing that clearly in our space as well. It's not only on a state-by-state basis, but it's on a district-by-district basis. And I think it's going to be fast in some places, gradual in other places, and slow in other places, just like we see how the world opens up generally, and how people respond to the work environment, returning to the office, hybrid situations. And our situation is the same. And in many cases, we're using tools and techniques to help agents get back in the game. Whether it is different incentive programs in the supplemental space, whether it is providing unique opportunities for agents to take advantage, to stick their toe back in. I mean think about the world that we're in, and how this reopening will happen. It's happening the same thing here. We're pushing hard, and in some cases it will be gradual, in some cases it's going to be pretty quick, and in other cases, it may take a little bit of time, and that's probably appropriate. I mean we've been following the appropriate guidelines. We have been very careful. And when you have a sales process, that includes physical interaction, you've got to be thoughtful about how you do it, and how you transition back, but make no mistake, it's happening. The trends that we're seeing in March and April are real. We expected them to happen. And in some places I think they're going to be fast, and in other places, I think it's going to be gradual. But we have a, what we call, back to school calendar. We have back to school activities. And this year, although it's going to be a little bit different and our groups will be a little bit smaller, we are doing back to school events. Our agents are ready to get back in the game. We've talked a lot about, will the summer look like a regular summer? Will we see some pent-up demand in the summer that maybe you wouldn't typically see in our trends in a normal summer? So what we know about our data, it's going to move around a little bit over the next few months, and not be a typical year, just like last year wasn't a typical year, but we are encouraged with the momentum that we're seeing. And we said that this year was going to be a little soft, and in total, it probably will, but we feel good about the trajectory that we're seeing and it's clearly in the data.