Richard Krawmer
Analyst · Deutsche Bank
Thank you, Christina, and good morning, everyone. This morning, I will provide an overview of our first quarter results and discuss the recent announcement of TireHub, our planned distribution joint venture in the U.S. I'll also address current industry conditions and our outlook for the remainder of the year. Laura will follow with the financial review of the quarter and walk-through the detail of our outlook. In the first quarter, segment operating income was $281 million and SOI margin was 7% in a challenging overall industry environment, particularly in our consumer business. These results were highlighted by our performance in the 17-inch and larger segment in consumer replacement, which delivered more than double the industry growth in the U.S. and Europe. As we said in February, we expected relatively flat volume in the first quarter, which was driven by our planned exit of some of the smaller rim size tires in EMEA OE and expectations for reduced OE demand in the U.S. driven by lower auto production. As you saw over the course of the quarter, industry sell-in, in both the U.S. and EMEA consumer replacement markets, was weak and worse than we expected, as we saw some destocking in our own channels during the quarter. On the other hand, our sellout demand strengthened in the quarter, particularly in the U.S., which I'll discuss more in a moment. That improvement gives us confidence as we look ahead to the remainder of the year. Now what we're most excited about going forward is our recent announcement of TireHub, our planned distribution joint venture with Bridgestone Americas in the U.S. This strategic transaction will strengthen our ability to promote our premium brands, our industry-leading e-commerce solution and our strategy of targeting the industry's most profitable large rim size segments. TireHub will deliver best-in-class service for our retail and fleet customers and will be the cornerstone of our aligned distribution network. At its core, TireHub will allow us to get closer to both our dealers and consumers. With enhanced insight into channel inventories and sellout, TireHub's dedicated sales force will be an advocate for the Goodyear brand and all that comes with it. In short, TireHub positions us to better capture the value of our technology, our brand and our suite of related services. We see several specific benefits associated with this joint venture that we -- that will further enhance the value of this transaction. Now first and foremost, our improved national presence when combined with our aligned regional distributors will support our growth through increasing our geographic reach and providing retailers access to a deeper and broader range of our products. TireHub will have same-day access to the vast majority of the country and cover 97% of passenger vehicles on the roads. Second, we'll help our customers better manage growing complexity, driven by SKU proliferation through improved fill rates and delivery speed. Third, as we intend to reposition a portion of our existing third-party wholesale volume in conjunction with this transaction, we expect to benefit from higher margin as we redistribute volume to TireHub. With that, we anticipate lower volatility and better demand planning driven by overall less exposure to the wholesale channel. And finally, we expect the benefit of synergies as we combine with Bridgestone Americas, lowering the overall cost to serve our customers. As we think about our distribution strategy more broadly, we are focused on not just what it takes to win in the market today but also over the long term. An aligned distribution network is the backbone to enable the changes we see coming in how tires are sold and how service will increase in value. As we've discussed in the past, consumer buying behavior is changing. More and more consumers are researching and buying tires online. We expect that trend to continue. A tire purchase is no longer simply a transaction. We want a consumer's experience with the Goodyear brand from shopping to purchase to service to be as seamless as possible. Our goal is to make Goodyear easy to buy, easy to own and easy to recommend from initial research to purchase to installation. We innovate to meet the changing demands of consumers, not only in terms of product performance, but also in the total experience they expect from our brand. And we will continue to take additional steps to not only leverage technology seamlessly into the tire buying process but also to shape that process along the way. Looking even further ahead, we also expect to see a shift in our customer base with the rise of AV and EV fleets in the future. Those changes require that we put in place the strategies, investments and capabilities to thrive in that emerging new mobility ecosystem. An aligned distribution network is the foundation, and when paired with supporting infrastructure and vehicle connectivity, enables us to proactively prepare for an eventual shift from personal car ownership to mobility. TireHub is a natural next step in our aligned distribution strategy which, as you know, is a critical part of our connected business model. This is where Goodyear can add value with our technology, our brand, our aligned retail and distribution network and all the capabilities that we bring to bear for the market. The combination of these elements drives value for our customers and consumers and is where Goodyear will continue to demonstrate its competitive advantage starting today and preparing to shape tomorrow. Turning to Slide 6. I'll cover the U.S. industry environment during the quarter. Overall industry sell-in demand was down 2% in the quarter while USTMA members were significantly weaker. Our U.S. replacement volume outperformed industry members by 200 basis points. We saw industry growth in the 17-inch and larger segment at 4%, and we grew share in this segment, significantly outperforming the market during the quarter. More importantly, sellout of Goodyear products was robust in the quarter driven by our -- driven by the strength of our brand and our products. Our performance in the large rim size segment was driven by outsized growth in our retail channel, which includes our large third-party retail network and our company-owned retail stores. Even when including smaller rim size tires, this channel grew 20% during the quarter. As we've discussed in prior conference calls, the retail channel, including our company-owned stores, has been performing very well, delivering above-market growth over the past several quarters. That's the power of the Goodyear brand and our connected business model working together to create value for our business. Turning to Slide 7. I'd like to build on that thought and walk you through the relative performance of our sell-in channels in the U.S. over the past few years, as these differences have had a very significant impact on our replacement volumes and help support how we are thinking about our distribution going forward with TireHub. First, a brief explanation of the graphs on the page. The green line in each chart shows Goodyear's growth in our U.S. customer-facing channels, which includes both third-party and company-owned retail stores as well as our big-box customers, and it shows it on a trailing 12-month basis. The blue line shows the performance of our third-party wholesale channel on the same basis. Both lines are measured relative to March 2015. On the left-hand side of the chart, in the 17-inch and larger segment, our customer-facing channels have grown at a 13% compounded annual growth rate since 2015. The outstanding performance of these channels reflects the strength of our products, market share and the pull of the Goodyear brand in today's market. This consistent performance demonstrates the value of interacting directly with or being closer to our customers and consumers together with our aligned partners. These results reinforce our industry-leading value proposition driven by the power of the Goodyear brand and our customer service. This performance, however, is in stark contrast to our volume in the wholesale channel in the larger rim size segment over the same period. In addition, we've experienced significantly more volatility in the channel. As you know, the wholesaler model can be executed with the buy low, sell high trading component that creates volatility in the industry driven by speculation about where pricing may be headed. On the right side of the page, we have a similar dynamic playing out in the smaller rim sizes, albeit in the declining segment of the market. Even still, our customer-facing channels outperformed the wholesale channel by an average of 17% per year. On Slide 8, we've taken one step further to include the performance of the overall industry. Our customer-facing channels are clearly outperforming the industry in both the larger and smaller rim size segments. This is what our strategy was designed to deliver: demand pull from the market back, favorable mix-up and above-market growth for our business consistently over time. On the other hand, our third-party wholesale channel has grossly underperformed the industry. The buy low, sell high model also can influence what brands wholesalers put out into the retail market. I'll note that this behavior is not representative of all our wholesale customers, and we're showing our aggregate experience to simply demonstrate the point. As we think about TireHub in context of this data, be assured that we are taking the right strategic action to strengthen our distribution network for the future. The adjustments we are making in our wholesale business in conjunction with the announcement of TireHub will provide us with significant opportunity to further leverage our brand with growth and mix-up in the more profitable large rim size tires. We are sharpening our focus on winning with customers and consumers, who value our brand, our products and our service in the marketplace. Turning now to Slide 9. Our EMEA business delivered solid results against a strong comparable in the first quarter of 2018. The European industry was down 2% in total, and ETRMA members were down more than double that amount. In comparison, our consumer replacement volume was down 1%. EMEA's volume performance in the large rim size segment of the market significantly outpaced the industry. We are executing on our plan to mix up our product portfolio in EMEA. We saw incremental industry weakness during the quarter as well as the winter season lingered. In that environment, dealers continued to sell through winter inventories but did not restock. And given the cold temperatures throughout the quarter, we also experienced the slower start to the summer sell-in than we expected. The first quarter marks the official launch also of our next-generation tires for the luxury segment, the Goodyear Eagle F1 and the Dunlop Sport Maxx Race 2. The successor to the Sport Maxx Race has been developed together with Porsche to meet the demanding requirements for its new 911 GT3. With the first-generation Sport Maxx Race tires fitted on previous -- on the previous models of the GT3, Dunlop continues its commitment to provide specialty tires for Porsche vehicles. As we look ahead, we expect to continue to see robust growth in EMEA consumer replacement in the coming quarters, particularly in the second and third quarters. We also see our OE volume improving significantly over the remainder of the year. We are continuing to work to strengthen and further differentiate our value proposition in EMEA. We see opportunities to grow a richer mix, and with it, our profitability in the region. Asia Pacific delivered another strong quarter in segment operating income driven by growth in consumer volume with outsized performance in the large rim size segment. Asia Pacific saw a first quarter record in volume performance during the quarter driven by its consumer business and winning fitments at OE. We also saw volume growth in consumer replacement in the region in spite of a headwind due to the impact of prebuy in the first quarter of 2017. China had another successful quarter with consumer OE volume increasing 14%, as we've seen the market continue to stabilize. OE continues to benefit from strong car sales while growth in replacement was driven by our team's strong execution of sell-through programs and on our retail store expansion into Tier 3 and Tier 4 cities. We also have continued to see robust consumer growth in India and Japan. As we look ahead to the remainder of the year, we expect increasing momentum with double-digit volume growth driven by our key markets in the region. Looking back at our global businesses in the first quarter. I'm very encouraged by continuing strong demand in the large rim size segments of the market across our regions. We continue to expect 2018 segment operating income to range between $1.8 billion to $1.9 billion, excluding the impact of the TireHub transition. Our investment in the joint venture this year gives us increasing confidence as we think about our 2020 segment operating income target of $2 billion to $2.4 billion. The Goodyear brand and our value proposition continues to be a competitive advantage in the marketplace. A large part of that is in developing industry-leading premium products and making the overall tire buying process easier. I'd also like to take a moment to recognize our business teams for their contributions in executing on our strategy. Last week, Goodyear was recognized as GM's 2017 Tire Supplier of the Year. This global award is a testament to the passion of our employees who work tirelessly to innovate, industrialize and deliver truly best-in-class products and services to our OEMs. Similarly, Goodyear was recently also included in Forbes' America's Most Reputable Companies for 2018 and held the highest spot among tire manufacturers. Our teams have made the commitment to winning with consumers and helping our customers to build their businesses every day. They have done so while also taking the long view of creating sustainable value and embracing the changes that will reshape our industry. Now I'll turn the call over to Laura.