Rich Kramer
Analyst · Citi. Please go ahead. Your line is open
Yes. So, John, really good questions and I hope, since it is not my first rodeo you are not telling me I am getting old, but look, I have seen them before, you are absolutely right, and maybe I will start with your last question, but virtue of industry pricing as I said being firm or stable, I think that speaks to the environment out there and I think that is where I will leave it. I think you can see, you can talk to competitors on your own or do your own test in terms of what’s happening in the marketplace, but we are seeing pretty stable pricing in the marketplace. The question of how much it takes over time, I actually think about this back in the context when we saw natural rubber go from, you know let’s say $0.60 a pound, $2.65 a pound. And I don’t have the quarters memorized, although maybe I should, but what you saw is, early on – you can go back to our transcripts. Then we said that we will offset raw material across with price mix over time because it takes a while to get in there, whether it is RMIs that we have, indices that we have with certain customers out there, whether it's certain market conditions, whether it's pricing books that are out there that are already in place before raw material costs start to increase or before raw material cost start to hit your P&L. So, timing is sort of a function of a lot of those elements and then you to underly that by a consistent or a consistency of increase or a consistency of view that raw materials are going higher. We’ve said for a long period of time we believe in this industry raw material price will go up. We are seeing that trend happen right now. So, this is again, akin to what we saw before and I would say it took maybe we can go back and actually map that out. It took quarters before that ultimately got in place to get the price and mix decisions put into the market that offset raw material, but it did take quarters, it did not happen in a quarter. And then what happened as, if you go back historically, as raw material prices continue to rise and rise rapidly, I think there was an ability to get to address those cost increases quicker than it was when they initially started to rise. What I would say now is, probably the market, the industry is seeing raw material cost initially start to rise. So, we’re back toward how do we get those over time as opposed to getting in immediately. That’s probably the analysis that I would give you.