Richard Kramer
Analyst · Citi. Please go ahead. Your line is open
Great, thank you, Laura. Turning to Slide 11, we see our next phase of segment operating income growth coming from a balance of growth in unit volume with above market growth in the 17-inch-and-greater segment of the market and in net cost savings. We previously announced our 2018 target for segment operating income of $1.8 billion to $1.9 billion reflecting a continuing recovery and a significant improvement over 2017. By 2020, we expect our segment operating income to range between $2.0 billion and $2.4 billion. That level of earnings will enable us to deliver up to $2 billion in shareholder returns from 2018 through 2020. Let me take a moment to offer some context around our segment operating income range. As we see it today, our operating plan is balanced and fits at the midpoint of the $2.0 billion to $2.4 range. We have a very high degree of confidence in achieving the low-end of the range $2 billion in segment operating income given where we see the market trajectory today. We will work to capitalize on all opportunities to capture upside to our plan. The mid to upper-end of our range reflects supportive external conditions including relatively healthy SAR levels in North America and Europe consistent with current industry forecast, continued market shift to large rim sizes, continued successful execution on key initiatives including utilizing our leading distribution technology innovation and brand capabilities to gain market share in 17-inch-and-larger-rim size tires and sustained cost reductions. Our plan does not include a recovery from the price versus raw material dislocation that we saw in 2017, which equated to a headwind of about $400 million last year. Should markets improve, we will build these more favorable conditions into our range. Our plan also excludes discrete strategic initiatives such as the further footprint action which is consistent with how we presented our long-term objectives in the past. Stepping back and looking at the markets as a whole, industry growth continues to be an attractive story in the premium segment. The consumer replacement industry saw robust growth in larger rim diameter tire sizes in 2017. In the U.S. and EMEA markets, the full year growth in the 17-inch-and-larger segment was 7%. The trend towards larger more complex tires has been driven by OE. We will continue to target more profitable fitments that have high loyalty rates and pull through in the replacement market. Our 2018 fitment launches reflect that strategy. And as you would expect, these platforms depend on the performance characteristics of Goodyear’s premium larger rim diameter tires. With that as a backdrop, I’d like to turn the discussion to address each of our business units, starting with the Americas on Slide 12. We expect moderate industry growth in the U.S. as many of the key economic indicators continued to be positive. Consumer confidence is the highest that’s been in nearly two decades. Employment levels, miles driven and relatively low gasoline prices, all remain favorable and provide a productive platform for growth. We continue to expect strong demand in our replacement businesses, specifically in the larger rim sizes. While OE expectations in the U.S. market have moderated considerably, our OE selectivity strategy has continued to drive pull-through on first and second replacements. The unprecedented strength we have seen in the U.S. SAR over the recent past ensures a healthy first replacement cycle over the coming years. As first replacement cycle is typically around a three to four year mark, - excuse me – for a new vehicle, we expect several years of strong replacement demand. In 2017, our OE mix was about 65% light truck and SUV. Our share in OE over the past several years and share on the right fitments will drive pull-through and mix up opportunities. We are positioned to capitalize on the favorable trends in our industry through new product technology and innovative offerings. The recent launch of the Assurance WeatherReady in late 2017 was a tremendous success, in fact, our most successful premium tire launch ever. In 2018, we are launching many new exciting products including the Goodyear Assurance MaxLife and the Kelly Edge HP. The Assurance MaxLife includes technology to deliver more miles of all season traction and will offer one of the best tread wear warranties in the marketplace. The Kelly Edge HP, a new light truck and SUV offering completes our refreshed Kelly Edge Power Line. Both lines are predominantly made up of 17-inch-or-greater sizes. The power of the Goodyear brand in the marketplace is strong. Our growth and trajectory have not changed and we are energized by the opportunities we see in our markets. In U.S. commercial truck, we are building on the positive momentum that began to take shape in the second half of 2017. We expect double-digit growth in our OE business driven by both recovery and organic growth in the Class 8 markets. In addition, we’ve won multiple new national fleet accounts that will help support our OE and replacement growth in 2018 and beyond. Outside of the U.S., we expect both the consumer OE and replacement industry in Latin America to grow in the low single-digits in 2018. Our team in Brazil continues to focus on expanding its align dealer and distributor network and building capabilities to drive value in these – with these important customers. I am extremely pleased with our progress and we expect our volume in Latin America to outperform the consumer replacement market as the business has continued to build out its capabilities. As we look at our business today and in the future, our competitive advantage lies with our connected business model. This is the integration of multiple facets of our business that when combined, equal more than some of the parts. It includes our number one brand, our position and more importantly the right fitments with original equipment manufacturers, our outstanding industry-leading product portfolio, our unmatched align distribution including our company-owned and third-party retail and wholesale distribution and our leading interactive platform. Together, these elements position us to win with customers and consumers. Now turning to Slide 13, our EMEA business has outperformed the market in growth in the larger rim sizes and achieved year-over-year segment operating income growth in the fourth quarter despite significant raw material headwinds. We are seeing margin improvement in growth in replacement volumes driven by our award-winning product offerings across the region. In 2017, we took strategic actions to shift our resources and reduce our exposure to declining, less profitable market segments in EMEA. This included the closure of our Philippsburg, Germany facility in the third quarter. With this complete, we expect EMEA consumer replacement to drive unit volume growth and mix with above market performance in the larger rim size segments. EMEA is in the middle innings of realigning its go to market model across the region to strengthen its value proposition. This initiative is about creating a sustainable competitive advantage through executing a connected business model to make the tire buying process easier for customers and consumers. Part of these changes included our recent implementation of a PAN European structure for pricing programs and promotions. We are also increasing our focus on sell-out and demand pool within consumers. Looking ahead, we will pilot new programs in key markets to drive even higher brand awareness and build out our ecommerce programs to capitalize on this rapidly growing channel. We will also look to invest in our distribution capabilities where appropriate over the coming years. In OE, we are increasing our presence on ultra high-performance fitments with our most discriminating OEM customers. Our competitive advantage in this market is our ability to design and manufacture outstanding products that are recognized through tire labeling and magazine test scores. That remains a strong foundation of our business. We expect over the long-term, EMEA’s recalibration will strengthen and further differentiate our value proposition through our distribution and service network. We are looking forward to the continued execution of EMEA’s strategic plan with a focus on returning the region to its historical margin performance. Turning to Asia Pacific on Slide 14, we continue to build on our capabilities to capitalize on the long-term growth trends in the region. In 2018, we see consumer replacement industry growth across the region in the mid-single-digit range driven by our key markets in China and India with outsized growth in the larger rim size segment. Asia Pacific continues to be an exciting growth region for Goodyear driven by an emerging middle-class with aspirations for car ownership and an evolving car parts. Both trends set the stage for significant growth potential in our consumer business in the region. We have continued to focus on expanding our retail network in points of distribution to drive growth, particularly in Tier-3 and Tier-4 cities in China and in India. In 2018, our growth in retail distribution in these countries is expected to surpass 300 stores and we expect even more beyond that. We are also seeing the growing importance of ecommerce in China’s auto aftermarket. In December, we announced a strategic partnership that makes Goodyear’s products available on JD.com, one of the largest online retailers in China. Asia Pacific is also launching two important products this year with its introduction of the Assurance TripleMax 2 and the EMAX Comfort targeted towards the mid and premium segments of the market. These will also fuel our growth. Our CapEx in 2018 is weighted towards our growth markets in China and India. In India, we are focusing on increasing our capability to mix up to larger rim sizes and growing in the OE market. In China OE, we are also launching new premium fitments in the fast-growing EV segment where year-over-year sales grew 71% versus 2016. We are energized by our growth plans in Asia Pacific. Our plan is supported by investments in assets and capability for 2018 and beyond. We remain focused on our strategy and execution for each of our key markets to build the foundation for continued growth in the region. Turning to Slides 15 and 16, and looking beyond what we see over the next few years, we’ve been more excited about the opportunities we see in the new mobility ecosystem. As you know, that environment includes everything from the increased comfort list and preference for ride sharing to the advancing EV and AV landscape and all the effects they are having on today’s vehicles. I see these opportunities coming in three primary areas; first and foremost, an increase in miles driven, second, more demanding technical and performance requirements from OEs leading to differentiation and third, opportunities to leverage our existing fleet service business model with shared fleets for the future. First, I’ll just underscore the point that more miles traveled means more tread rubber used. That’s a good thing for tire demand and tire sales. Second, we found our sweet spot if you will with demanding but sophisticated customers who value the technology that we can bring to bear in the marketplace. These include the OEMs, major commercial fleets and even the airlines. The path to mix up in our business has been driven by these customers who increased performance requirements year-after-year and have their own product specialists and test engineers who understand the value that our products and services bring to their businesses. As the fleet market expands, our ability to deliver products that have a technological edge will, I would argue, allow us to increase our share in the marketplace. The third component driving growth with this trend is our commercial fleet solutions business. We are a trusted partner to several major fleets today and we expect to leverage our strength as the consumer fleet market develops. Our business, the tire industry and the entire transportation industry is in the process of being redefined. Those changes, while likely several years away, require that we put in place now the strategies, investments and capabilities to strive in that emerging new mobility ecosystem. That certainly won’t be done at the expense of delivering near-term results. Our strategy is balanced to both deliver today and position us for success tomorrow. Mindful of this, we will make our decisions in that context. Now I’ll turn the call back over to Laura to finish up with the details of our outlook. Laura?