Rich Kramer
Analyst · Goldman Sachs. Please go ahead
Thank you, Christina and good morning everyone. We released our results a little while ago, so I'd like to get right to them and leave plenty of time for your questions. In the third quarter, we continue to experience several of the conditions that affected our second quarter. The factors contributing to the ongoing challenges over the past three months included lower consumer replacement industry volumes, a raw material cost headwind of more than 30% the most of any quarter for the year and production cuts by automakers, reflecting both lower car sales and the need to reduce higher summer inventories. In addition, in the U.S., hurricanes Harvey and Irma posed an incremental headwind in the quarter. These factors drove an increasingly challenging competitive environment and negatively affected our results beyond what we had anticipated. During the quarter, our segment operating income was $357 million and segment operating margin was 9%, which reflect these ongoing challenges in the overall industry environment. Our third quarter volume was down 5%, driven by declines in our consumer replacement business. It's important to note that in total, the decline in our consumer replacement volume in the quarter occurred in the smaller less than 17 inch rim sizes. This is the segment of the market where the competitive dynamics are less favorable and even more so in today's volatile environment. Our 17 inch and larger rim size segment was stable as EMEA outperformed in both the winter and summer tire segments and the U.S. was affected by its relative price positioning in the market. It's clearly the experienced short term obstacles in our markets that we need to work through. That's my responsibility, and I'm committed and confident in the capabilities of our team to overcome these obstacles just as we have in the past. Our track record is a credible one. Equally important is keeping our perspective and commitment to our strategy. The current market conditions of simultaneous raw material headwinds, slow consumer industry growth and significantly reduced new car production, would make it easy to pursue a volume oriented strategy instead of mixing up to the larger rim diameter tires to drive our profitable growth over the long term. I know the commitment to that plan is being tested by some near term headwinds. The value of the strategy is in its constancy of purpose. It is in that context I continue to be confident that we've made the right strategic decisions for our business as we look out over the next quarters and years. I'd like to address each of our business units, starting with the Americas on slide four. The Americas third quarter segment operating income was $189 million and segment operating margin was 9%. Despite improvements in the economy, U.S. consumer replacement industry selling was down 1% in the quarter. You’ll recall that as we ended the second quarter, channel inventory was unusually high given the level of pre-buy ahead of the price increases earlier in the year. Furthermore, U.S. industry sellout, meaning consumers buying at retail, was about flat. Noting some extreme weather during the quarter, we estimate that the hurricanes Harvey and Irma were a combined headwind of about 1% for the industry. With that as a backdrop, the Americas consumer replacement volume was down 7%, driven by declines in the less than 17 inch rim sizes where we continue to feel the impact of our relative price positioning in the U.S. market. As you know, we implemented price increases across our business units earlier in the year in response to higher raw material costs, which reached a peak increase of 32% during the third quarter. You’ll recall that as we exited the second quarter, our average price increase in the U.S. stood significantly higher than our competitors, as shown in relation to the tire manufacturers’ PPI index. During the third quarter, net index increased only marginally. In addition, we continue to see an increased level of promotional activity, including rebase and discounts, just as they were in the second quarter. Because of this relative positioning, we have adjusted our price mix expectations in the second half from about 5% to about 4%. Taking wider look at the volume performance in the U.S., I want to add some perspective supporting my confidence that our business remain solid. This is best demonstrated by the segmentation of sales volume across our different channels in the quarter. Sales volumes in our retail channel was strong. This includes retailers we serve directly, third-party dealers, auto dealers, affiliated dealers and our company-owned stores, including e-commerce. In this channel, we candidly outperformed industry sell-in with our performance in the mid single digit range. The performance is this customer facing channel reflects the strength of our products, market share and the pull of the Goodyear brand in today’s market. The overall strength in retail demonstrates the value of interacting directly with our customers and consumers together with our line partners. These results reinforce that our value proposition remains intact, driven by the power to Goodyear brand and our customer service. In contrast, our consumer replacement volume declined in the U.S. was entirely explained by the wholesale channel. As you know, the wholesaler model is based on a buy-low sell high trading component that creates volatility in the industry, driven by speculation about where pricing may be headed. This practice can be heavily influenced by, among other things, raw material volatility, which historically stabilizes as that volatility subsides. As current conditions can be characterized by higher channel inventories from pre-buy, continued weak sell-out and decreasing raw material prices are relative price position resulted in our volume trailing the market in the wholesale channel. If we had adjusted our price position further, we likely could have sold or pushed more tires into the channel. However, we believe such an action would have only influence the near-term sell-in and would not have affected our long-term sell out market share trends. In the interim and given our current conditions, we believe we have managed our business the right way for the long-term rather than chasing volume for volume sake in that short-term. Turning to slide five. The fourth quarter marks the launch of our latest new product, the Goodyear Assurance WeatherReady, our new premium traction tire for CUVs and passenger vehicles. Designed from the market back, the WeatherReady excels in all weather conditions without sacrificing other premium features, such as ride durability and noise. The total size of the market for Assurance WeatherReady is about 80 million tires. Our line-up features 40 sizes and covers more than 80% of the market, much greater coverage than competitive offerings. More importantly, Assurance WeatherReady is heavy focused on the 17 inch and larger sizes. This new tires position to win in this segment, which is growing much faster than the industry. Looking ahead, we believe the underlying trends supporting the U.S. replacement industry are robust. In July, miles driven increased eight tenth of a percent to a record of 284 billion miles. At the same time, miles driven for the trailing 12 months rose 1.6%. Fuel prices remained low and U.S. unemployment is favorable. We continue to believe that it's not a question of if sell-out trends improve, but when. And with that in mind, we continue to support our sales with distinctive marketing and advertising. For example, we’re in the process of finalizing a new multiyear partnership with NASCAR. In addition to being the excusive tire provider for NASCAR’s top three series, we will continue to use to sport its teams and drivers in creative marketing programs across traditional and digital media. Our long term partnership with NASCAR is one we are proud of and lines up perfectly with our targeted consumer base. With the strength of our products another Goodyear brand, the current environment does not change my perspective on the long term trajectory of our business. Another important market for the Americas is Brazil, and I'm pleased to share its third quarter showed a tremendous growth in volume and mix on all fronts. Brazil's consumer OE business grew 25% and consumer replacement grew in the high single digit range. On the commercial side, we continue to see growth in replacement and OE turned in a very significant improvement in unit volume. These results indicate that country is showing concrete signs of climbing out of its two year recession. While our business in Brazil is far from its historical earnings level, our team is well positioned to capitalize on opportunities as the market recovers. We’re very clearly headed in the right direction. Turning to slide six. I'll cover the industry environment in Europe. EMEA delivered segment operating income of $87 million and segment operating margins of 7%. Our volume declines in EMEA were primarily driven by our consumer OE business. This decline was driven by less than 17 interim sizes, as well as fitment changeovers. Our forward focus in Europe is with selected customers, driving a stronger connection to the replacement profit pool with premium fitments. The European consumer replacement industry, excluding non-members, was down 1% in the quarter. In this weaker environment, our EMEA business grew share in 17 inch and larger rim sizes, and this performance came without significant adjustments to our expectations for price mix during the quarter. As you know, we’ve taken the necessary steps, such as the closure of our plant in Phillipsburg] for Germany in July to shift our resources and reduce our exposure to slow growth less profitable market segments. This is one of the restructuring steps required to execute our strategic plan and is at the core what we believe is needed to recalibrate our EMEA business to the more profitable segments of the market. In support of that strategy, during the quarter, we announced plans for a new production facility in Luxembourg called mercury. The plant will provide the capabilities to increase our agility and flexibility to meet the growing demand for small volumes of high margin premium Goodyear tires, and to deliver them to customers on demand faster than ever. Our industry leading innovative new products continue to be recognized in influential magazine test across Europe. The Goodyear of Vector 4 seasons, our all season tire, was the winner in multiple leading automotive magazine tests. The Goodyear also grew performance and the Dunlop Winter Sport 5 also claimed the top spot in several European magazine tests. We’re very pleased with this independent validation of our winter products. As we’ve demonstrated continually over the past decade, we will reduce costs, while investing in our business to grow. We are confident that our line-up of high value added large rim diameter tires will enable us to meet the increasing demand in the industry's most profitable high growth segments. In our Asia Pacific business unit, segment operating income was $81 million and segment operating margin was 14%. In China, we continued to see double digit volume growth in our consumer replacement segment, which more than offset declines in our consumer OE volume. China’s OE sales rose in September for the fourth consecutive month, underscoring growing momentum in the world's largest auto market after a slower start to the year. China's auto inventories have stabilized as well. These trends leave us feeling very confident about our China OE business heading into the fourth quarter. Our confidence is strengthened by multiple new OE platform wins in the 17 inch and larger rim sizes, and continued expansion opportunities for consumer replacement in tier 3 and tier 4 cities. Turning to slide eight, and looking ahead. We remain focused on the opportunities we see for profitable growth across our regions. Sell-out trends in our key markets, excluding the impacts of the hurricanes in the U.S., have turned positive and are more reflective of our longer term expectations. We also see U.S. and European channel inventories as more balanced heading into the fourth quarter. As I mentioned earlier, however, with the weaker industry environment in the U.S. during the third quarter, we've adjusted our volume and price mix expectations. As a result, we now expect our 2017 segment operating income to be about 1.5 billion. Our pricing strategy this year has left us exposed in weaker markets, especially to the smaller rim size segments. The revisions to our outlook leaves room to adjust our volume or price mix is necessary as we move through the quarter. Raw material headwinds are beginning to subside and these competitive dynamics should normalize over the coming quarters. We continue to expect multiple sources of increased earnings in 2018, driven by improved benefits of volume, price mix, net of raw materials and our cost savings initiatives. Even in the current environment, our strategy hasn't changed. Each of our regions has made choices to focus on segments of profitable volume growth in our markets, and not push volume for volume sakes. Be assured that we are making the right adjustments to deal with the tougher market conditions we've seen in the third quarter as we continue to execute against our long term strategy. Clearly, I'm not pleased with our performance this year or with the circumstances that drove it. But as I said consistently, during periods of earnings growth and during periods of earning contraction, the tire industry does not move in a straight line and we're not managing our business for one quarter or one year, but for the long term. We're confident that our volume will return to growth and remain committed to our strategy of pursuing profitable volume and share in segments where the Goodyear brand is a differentiator. And we remain well positioned for the changes we know are coming as the new mobility ecosystem emerges. I'll now turn the call over to Laura.