Michael Small
Analyst · William Blair.
Okay. I'll take both of those. So we believe this is a global communications infrastructure play. And we believe we are the only ones that have a sole focus, a pure-play on that issue. We are, at our core, a telecommunications company bringing telecom to in-flight aviation. And that really is driven, like all telecommunication services, by scale. And it's a global scale game because the minimum servicing area that's viable is somewhere between a superpower and a continent. You cannot have a municipal in-flight Wi-Fi company, you need to cover a large serving area. We also concluded that there simply weren't enough commercial planes in the United States to maintain global scale. There's about over 4,000 business -- I mean, sorry, commercial aircraft in the U.S. and 13,000 outside. So the company that has the most planes will be the strongest competitor in this business across most every front. And so that's why it's not product set. That's nice to have all incremental features on the side, but you won't win the game that way. You'll win the game by signing up a lot of airplanes and delivering world-class communications to those planes. On the take rate, answer it 2 ways. One, we've seen very clear growth in our take rates over the last few years. Every year it keeps matching up, even as we've raised prices. Lately, we've explicitly raised prices. And a couple of years ago, we were reducing the number of free sessions we gave to people. But either way, that number has risen, so there's a very strong underlying trend there. That trend will keep going. We've seen nothing that will slow that down. In the long run, it is our vision and, I think, almost an inevitability that every passenger on the plane, as well as the crew, as well as the aircraft, will be using communication services. And so like Text & Talk will be the next one that will engage a lot more of the plane. But ultimately, the airlines will engage with their passengers in lots of ways, to rebook flights, to get connecting gate information, to track bags, to provide information to the crew about passengers and their needs. So ultimately, we're going to engage the whole plane.