Kendall J. Powell
Analyst · Bank of America Merrill Lynch
Okay. Thanks, Jon, and good morning, everybody. You just heard about the terrific innovation that John and his team have going in our U.S. Snacks business. So I want to going to give you a quick summary of the business trends and the innovation that we're seeing elsewhere at General Mills. Across our U.S. Retail categories, we are seeing pricing moderate and volume improve as we begin to lap last year's significant price increases. As Don mentioned earlier, we still expect inflation in 2013, but at a rate well below the 10% we experienced in 2012. So we do anticipate a more stable food price environment for consumers as we go forward. We're seeing improving trends for our business as well. In the first quarter, General Mills U.S. Retail pound volume declined 2% and demonstrated sequential improvement over last year. Underlying gross margin for General Mills showed sequential improvement as well, and we expect both our volume and gross margin trends to continue to improve in the remaining 9 months of the year. Our confidence reflects the fact that our categories are on trend with consumer demand for great-tasting, healthy and convenient foods, all at a good value. Because they're on trend, our categories are growing. Each of our 10 largest categories generates at least $2 billion in annual retail sales. And with combined sales of over $40 billion, even low single-digit growth on this sales base is significant. We're innovating to drive growth for our brands and our categories. Let me give you a few examples. The gluten-free benefit of our Chex cereals continues to resonate with consumers. Sales of new Apple Cinammon Chex are off to a strong start, and we're reaching consumers with both traditional and digital advertising. In combination, these activities drove a 23% retail sales gain for Chex in the first quarter. Multigrain Cheerios continues to post strong gains, including the new Peanut Butter variety. First quarter retail sales increased 19%. And Cascadian Farm is the #1 granola brand in America, organic or otherwise. We've just added an Ancient Grains variety and increased marketing support, helping to drive an 11% increase in retail sales this quarter. For our cereal business in total, we experienced a rare decline in sales this quarter as merchandising levels were below the year-ago period. But we expect our growth momentum to resume in the second quarter, and we continue to expect sales and earnings growth for Big G in 2013 in total. The first quarter sales decline for our U.S. yogurt business overall masks some good progress made in this period. Our Greek yogurt business turned in a good performance, led by our multipack items. Our Greek retail sales increased 85%, and we picked up nearly a full point in the market share in the Greek segment this quarter. As you know, our 2013 plans for Greek yogurt are just getting started. New Yoplait Greek 100-calorie yogurt is just starting to hit store shelves across the country. And while it's early days, we're very pleased with the initial reaction to this product. We're just now activating our fully integrated marketing campaign and dedicated advertising behind this new line. We've sharpened our merchandise price points on our core cup products. Customer feedback has been very positive, and broad-based execution is planned throughout the coming months. While it's still early, volume trends on this key business are improving. Across our U.S. yogurt business in total, we launched 35 new items in the first quarter. These new items have been well accepted by our customers and shipments are building. In addition to Yoplait Greek 100, this includes expanded distribution of our Mountain High brand and the beginning of a phased U.S. rollout of Liberté. So as we move into the second quarter, we're excited about our innovation and marketing plans in U.S. yogurt. Other first quarter highlights included good growth from Progresso. We've launched new flavors of Progresso Light and continue to focus our advertising on the great taste of our ready-to-serve soups, and our new Recipe Starters sauces have enjoyed good customer orders to date. In total, first quarter retail sales for Progresso increased 14%, and we added 3 points of market share in the ready-to-serve segment. On our Totino's hot snacks business, a significant increase in media investment and distribution gains drove growth across our product line. A combination of strong in-store merchandising support, digital media and contributions from new products drove market share gains on our Pillsbury refrigerated dough items. And Green Giant Seasoned Steamers are the latest addition to our frozen vegetable portfolio. We'll begin to activate the support for this seasonal business in the second quarter of the year. In total, we launched over 70 U.S. Retail new products in the first quarter alone. Account acceptance of these new items is, in total, above our expectations, and we've got more innovation to come later in the year. As we told you in July, our plans call for points of distribution to decline through the first quarter of 2013, largely reflecting the timing of our new product launches. We expect improved distribution trends over the remaining 9 months of the year and look to achieve distribution growth for the year in total. As our new items reach good store-level distribution, we'll be activating our media and marketing campaigns against these businesses. We're ramping up activity behind our seasonal items such as soup, baking products and frozen vegetables, and we continue to improve the efficiency and impact of our advertising dollars with targeted investments in digital and multicultural media. We also have a variety of second quarter merchandising events planned to drive customer and consumer excitement. We're expanding our Save Lids to Save Lives program, which benefits breast cancer research. Starting this month, more than 20 General Mills brands will carry pink lids on over 400 million packages. This program extends to our Bakeries & Foodservice businesses too. We're partnering with sororities across the country to increase breast cancer awareness on-campus. In total, General Mills will donate $0.10 for every lid redeemed up to a maximum total donation of $2.5 million. We also continued to expand our successful Box Tops for Education program. Since the inception of this program, we've raised over $475 million for schools across the country. These are just a few of the merchandising programs we have planned in the months ahead, and with continued strong levels of marketing support and product innovation, we're excited about our prospects for growth in U.S. Retail over the balance of 2013. Let me turn to our International segment. In the first quarter, we delivered good performance in Europe. Yogurt is our largest business there. Fueled by sales of new varieties of Calin, a functional yogurt high in calcium, and higher levels of advertising across our yogurt portfolio, retail sales increased at a mid-single-digit rate in the quarter, and we added roughly 0.5 point of market share. Our Europe yogurt results now include Ireland, where we reacquired the Yoplait license in May. Häagen-Dazs had a good quarter in Europe too. Retail sales increased at a double-digit rate. Our Secret Sensations product was a huge hit in 2012, so we've introduced it into new markets with a new flavor and a new package size in 2013. We've also launched new varieties of pints in mini cups and integrated our marketing efforts across Häagen-Dazs shops and retail outlets. For our Europe business in total, we're pleased with our performance. Our growth in this region continues to outpace results for many of our multinational food peers. We now have a great branded position in the important European yogurt market and our other key categories of superpremium ice cream, Mexican meals and grain snacks are all in relatively early stages of development in Europe. So we have great opportunities ahead to increase household penetration of our brands to drive future top line growth. In Canada, yogurt is a $1.4 billion category. And over the last 5 years, sales have been growing at a 7% rate. In our Canadian yogurt business, we're increasing household penetration on our Liberté brand, with distribution gains, new products and television advertising for the first time in Liberté's history. And earlier this month, General Mills assumed the Canada Yoplait business from the previous licensee. We're planning significant levels of investment behind the Yoplait brand in Canada, including new product innovation, improvements on established products and increased advertising. Together, our Liberté and Yoplait brands hold a 35% share of category sales in Canada. With Yoplait added to our business, we're projecting well over $1 billion of retail sales in Canada this fiscal year, making us the fourth largest food manufacturer in the country. As you know, we're also working to expand our business in emerging markets. We have a large business today in Greater China, and we continue to see robust growth there. First quarter sales in constant currency grew at a strong double-digit rate. This performance is being led by Häagen-Dazs and our line of Wanchai Ferry frozen dim sum items. And while the overall Chinese economy may be slowing a bit, the demand for branded consumer food products continues to expand. Increasing numbers of Chinese consumers want foods that offer quality, convenience, nutrition and taste, all at a good value. And for our business in China, we're seeing robust growth in both existing and new cities. So we expect demand for our products to remain strong in this important market. Our growth in India is being driven by our new whole wheat and premium varieties of Pillsbury Atta flour, Häagen-Dazs Secret Sensations and contributions from our recent acquisition of Parampara foods branded meal starters. In Brazil, the acquisition of Yoki makes us very excited about our growth prospects. Yoki products are quite popular with Brazilian consumers and hold leading market share positions in growing categories. And our integration efforts are off to a great start. Given Yoki's terrific breadth and scale, we're integrating General Mills' Brazilian employees, products and systems into the Yoki business. We're just one month in and we're already invoicing our customers as a combined company. And the combination of Yoki and General Mills makes us the 15th largest food company in Brazil, significantly expanding our scale in this important market. We'll look forward to reporting back to you on the growth of this business starting in the second quarter. So with that, let me summarize today's General Mills update. Our first quarter performance was broadly in line with our expectations. Volume and gross margin trends are improving, and we launched over 100 new products. In the second quarter, we'll support both our established and new items with strong levels of media and merchandising. In both Yoplait Canada and Yoki, we'll begin to contribute to our net sales and operating profit. For the full year, we're on track to deliver our sales and profit targets. And more broadly, we see our business portfolio better positioned than ever to deliver balanced global growth for shareholders in the years ahead. So thank you for your time this morning and for your interest in General Mills. With this, I'm going to open the call for questions. Operator, would you please get us started?