Art Peck
Analyst · Telsey Advisory Group
Hi everybody, and thanks for joining us today. I'm going to start by discussing the announcement we made this afternoon to separate Gap Inc. into two independent publicly traded companies, cleverly named NewCo and Old Navy. I'll then get into specifics around the quarterly results. Our announcement today is an acceleration of our balanced growth strategy and an indication of my commitment to position all of our brands for success. With this plan we will stand up two independent companies creating a unique and differentiated portfolio of specialty brands in NewCo and standalone Old Navy. Both well-positioned to lead in the evolving retail landscape. NewCo will bring Gap brand Athleta, Banana Republic, Intermix and Hill City into one operating model. I feel strongly that this combination of brands will be powerful. By bringing them together, we can better leverage capabilities and investments across the brands, share best practices and drive efficiencies to create value for all stakeholders. NewCo will have approximately $9 billion in annual revenue, a strong balance sheet and a significant opportunity to innovate, explore new ways to serve the customer and quite frankly what's on my mind is to write the next chapter for specialty retail. I also believe NewCo will be positioned to take a global leadership role in sustainability. It's the ethos of this company and the ethos of these brands. In Old Navy, we have one of the fastest-growing apparel retailers in the United States with a winning business model and an impressive runway for future growth, including capitalizing on opportunities like opening new stores and expanding its new product categories. The standalone company will have approximately $8 billion in annual revenue and we'll be able to capitalize in a scale, broad consumer awareness and unique positioning to drive growth. So why are we doing this? And why now? Our customers' preferences and shopping habits continue to evolve, which is challenging the traditional retail model. We have responded to this with our balanced growth strategy, which has positioned us well with investments in our global supply chain, our digital capabilities and an enhanced and evolving omni-channel customer experience, while at the same time improving operational efficiencies across the company. But over time, Old Navy's value creation levers, business model and customers have increasingly diverged from our specialty brands. That divergence to me is now clear. And we think the best way for each company to grow and meet the evolving needs of our customers is to allow them to pursue tailored strategies separately. The separation presents us with a unique and catalyzing moment to simplify what we are doing and how we're doing it. With more focused companies, decision-making can be accelerated. And I'm confident that we will be able to move quickly and with agility to serve our customers. Let me describe what each of these companies is going to look like in a bit more detail starting with NewCo. Following the separation, I will become the CEO of NewCo. I'm excited to lead and continue to lead these great brands under a different structure that will create clearer focus on what is necessary to deliver improved profitability in our mature brands: Gap Banana and Intermix. We are capitalizing on the momentum and the newly launched Hill City. With approximately $9 billion in revenue, NewCo will continue to have scale, but will be better positioned to drive sustainable growth, improved profitability by levering a scale of operating platform to deliver distinctive products and experiences to an attractive and loyal customer that significantly overlaps. In NewCo, we have the advantage of iconic brands. But we also have a business that needs to evolve and change. With our concurrent announcements on restructuring the Gap brand specialty fleet, we have a smaller, healthier base of stores that provide a critical component of the omni experience that our customers demand. In addition, we will continue to grow with the value trends in the industry in our outlet and factory business across the portfolio. And thoughtfully evolve specialty access through locations and formats that serve our customers shifting shopping patterns. The NewCo challenge and the NewCo opportunity is to provide truly frictionless access across stores and digital, to continue to harness the power of data from cross brand shoppers and to become what I call radically more responsive to our customers. As I mentioned earlier, NewCo will be uniquely positioned to grow its leadership also in sustainability and social responsibility. It can build off the B Corp Certification recently earned by Athleta to potentially become the largest publicly traded B Corp, positively impacting the environment, our employees, our vendors and our customers. Responsibility has been a foundational element of Gap's history and we have the opportunity and obligation to lead the industry going forward. Turning to Old Navy which I am quite honestly equally excited about. As the number two apparel brand in the U.S. with approximately $8 billion in annual revenue, Old Navy will be able to capitalize on its scale, broad customer awareness and unique positioning to extend its category leadership, maximize revenue growth and deliver the profitable growth as an independent company. Sonia Syngal who has led Old Navy since 2016 will continue as the CEO of the standalone company. She has a proven track record of results leading Old Navy's most recent transformation and driving product-to-market innovations that serve all of our brands. She also has deep experience managing and optimizing the supply chain and manufacturing both at Gap Inc. and at other industries. With its U.S. store footprint underpenetrated versus the value peers, Old Navy will have improved focus and operating discipline that will enable it to increase customer access through new stores, including in-fill locations and smaller markets where our tests indicate substantial opportunity. Old Navy will continue to evolve its omni-channel model and we'll have the opportunity to expand its product categories and market presence to continue to successfully resonate with value, focused consumers. I look forward to seeing where Sonia and the team take Old Navy. I and all Gap Inc. shareholders have vested interest in that success. Teri will discuss some specifics of the transaction in more detail. But before I hand it over to her, let me switch gears and hit some highlights of our Q4 and fiscal year results. Overall, the quarter did not live up to what I know our brands can deliver. And we did not finish the year as strongly as expected. As others have pointed out in the industry, the macro environment played a role. But we know we could do better and we are committed to doing better in the areas of the business that we control. That said, as we look back on the year, there's many things to be pleased with. We made good progress on our productivity goals and disciplined choices to deliver our guidance. We saw the continued renewal of Banana Republic with positive trends and a stronger foundation. We continue to see market share gains at Athleta and Old Navy, and we made meaningful investments in technology to drive future growth and efficiency. Before I dig into our fourth quarter performance of Old Navy, I think it's important to put into context the health of the brand, which remains strong and a market leader in the value space. And I just really want to start this conversation by saying; I have a 100% confidence in the Old Navy business and the Old Navy business model. 2018 was a record year for the brand delivering comp growth of 3% or 9% on a two-year stack. And the brand continues to operate at very healthy margin rates leading The Gap Inc. portfolio. Underlying this success was a large and healthy active file of high-value multi-channel customers that grew double-digits in 2018. The brand also nicely grew its high-value multi-channel shopper base. Old Navy has successfully introduced new product to the assortment that have quickly become must-have staples, such as fleece, puffers and fashion outerwear. These add to the continued strength in tees and jeans for the entire family. Old Navy continues to play and win across a wide range of merchandise categories, with continued room to grow. Looking after the quarter, and after -- looking – sorry, looking at the quarter, after a strong start in November and through the Black Friday weekend, Old Navy, like other concepts experienced deceleration in traffic in the middle of December. And we quickly began hind-sighting the trend. While there may have been some macro issues at work, we also recognized we could've done more to engage with our customers to drive traffic during this typical low in the season. We also acknowledge that our assortment did not provide enough newness or excitement and that our investments and products were more heavily skewed to repeated winners leaving less room to flex into better performing items. While we are generally not satisfied with our execution for the holiday and should've been able to drive a better Q4 result, we know and I know the pants momentum remains solidly positive. Old Navy is still an incredibly exciting growth story and I remain very confident in the brand health and the leadership team's continued focus on delivering exceptional product, fresh marketing, superior customer experiences and continuously pursuing operational excellence to drive growth. Turning to Banana, overall 2018 was a year of progress that strengthens our confidence in the relevance and potential for Banana Republic. With the brand achieving a positive comp, coupled with 120 basis points of product margin expansion in 2018. On the products side, Banana Republic grew market share across pillar categories including; sweaters, suiting and dresses and skirts. On the customer side, our connection with the customers at VR is getting even stronger and our customer base continues to grow as product acceptance ticks up. Acquisition and reactivation rates improved over the last year reflecting marketing that now has a more consistent and brand-appropriate aesthetic. On the operations front, the team is now working more productively and efficiently from their single headquarters location in San Francisco. In Q4 BR delivered margin expansion which was a continuation of their trend, underscoring the team's commitment to reducing the intensity of promotions used in the commercial plan. In line with this strategy the brand pulled back on promotional levels during the quarter which was a detriment to traffic and ultimately competitors, during the highly competitive holiday season. The team is continuing to assess the effectiveness of utilizing varying degrees of promotional messaging, particularly during event-driven periods such as holidays as they continue to focus on providing value and experience our customers expect, while continuing to drive margin expansion. Overall the BR team is determined to capitalize on the momentum seen throughout this year and will incorporate key learnings from holiday as they continue to focus on building strength through customer reengagement and acquisition all the time, while reducing promotional intensity to drive further margin expansion. Athleta. Zooming out for the year there's a lot for us to be proud about their performance. Another market share gaining year, we opened 13 stores ending the year with 161 stores. The Girls business remained spectacular, delivering an over 60 comp for the year. The entire company received B Corp certification which is really resonating with customers and employees. The active customer file grew 20% exceeding their goals. And we launched our men's performance lifestyle business, Hill City. In Q4 Athleta experienced similar traffic softness in December that we've spoken about. Although sales less traffic, a key indicator of product acceptance remained positive and held to year-to-date trends. We continue to see tremendous market share opportunity and runway for growth in 2019 and beyond by leveraging the brand's differentiated positioning and purpose-driven mission our unique range of product offering and growing our capabilities in performance, fabric, innovation. Moving on to Gap, as I committed last quarter we have taken thoughtful and decisive action to radically restructure our fleet to address stores that are underperforming or do not represent the best of Gap brand. Teri will get into more detail. But looking ahead, we intend to close approximately 50% of our specialty stores. The majority of the closures will be concentrated in North America leaving us with a smaller, but healthier specialty fleet. While there's work to do on the remaining fleet including continuing to reduce square footage and bringing stores to brand standards we are confident these closures will play an important role in revitalizing the brand. After the closures, we expect to see significant improvement in channel mix with our profitable online and outlet businesses representing approximately two-thirds of the business and specialty the other one-third down from about half today. As I mentioned last quarter, our market research strongly supports the view that Gap remains a relevant brand with strong emotional equities. As challenging as 2018 was logo sales which to me are an indication of the equity the brand were up 11% globally. To me this is a clear sign that the relevance of the brand and even more importantly the strong emotional connection with and pride in the brand like Gap. It's clear the potential for future growth and penetration is there. We just need to give our customers the quality, fit and style they want. And to address those issues, we've been focusing on improving the product engine of the business on three fronts: Process improvement as you know we are adopting best practices from across the company, while driving a culture of continuous improvement; talent and structure, super important and critical to me. Neil has been in the building now for about six months and he's been investing in the right talent and structure for Gap brand; clear lines of accountability for our channels and regions; dedicated teams to get North America specialty and outlet; we recently announced the appointment of Alegra O'Hare as Chief Marketing Officer formerly with adidas. Alegra is a marketing innovator with extensive experience leading a major brand through a creative turnaround and frankly a major brand through a revitalization and we are thrilled to have her skills and her perspective on board; and lastly category strategy. Denim is the core of Gap brand and we are and we will be leading with denim. We recognize the competition in the market for denim, but the market is large and the market is attractive and is the essence of Gap brand. The world we live in is divisive. This really gets to the core of Gap brand's equities and the heart of the brand. We believe and our customers tell us there's something really special about what Gap brand can do to bridge the Gap. By leveraging the strengths of our iconic brand to offer products and an experience that celebrates individuality, drives inclusion and brings us together. We have our work cut out for us this we acknowledge. But we know what we need to do to win. And we are committed to restructuring the fleet and revitalizing Gap brand to unlock shareholder value and drive profitable growth. As we've already outlined in this call there are many opportunities to drive profitable growth in our amazing brands. I intend to continue to pursue those tirelessly and aggressively both strengthen the results of Gap Inc. to 2019 and to set both NewCo and Old Navy up for success as independent companies. This is somewhat of a historic moment for the company one where we begin to chart the course in our 50th year for the next 50 years. We are creating two compelling companies that will have the ability to drive growth and value for customers, employees, shareholders for many years to come. We have a lot of work to do before the separation. We are just beginning the detailed planning to support the execution and I will not allow this to distract us from delivering on the current business so that our brands enter their next phase healthy, strong and poised for growth. With that Teri, I'll turn it over to you.