Art Peck
Analyst · JPMorgan. Please go ahead
Good afternoon, everyone, and thank you for joining us today for our Q3 conference call. You’ve obviously seen the press release with our third quarter results which generally fell within our expectations and reflect the continued positive performance of Old Navy, Banana Republic, and Athleta. That said, I suspect you like we are most focused on the results of Gap brand. While the performance of Gap brand this quarter was not entirely surprising, clearly we’re disappointed and we need to do better. We continue to feel the impact of last year’s operational missteps in the business, but we also face more fundamental issues with the brand namely the specialty fleet. I’ll talk first about the current performance, trends, and then I’ll turn to the more significant structural issues. As we said on our last call, once we identified the operational issues we made the decision to make aggressive but necessary cuts to rightsize the assortment including reducing SKU count by 30%. The Q3 assortment was affected most dramatically as we have less flexibility to pullback units without impacting the overall assortment architecture. As such, entering Q3 we had some known imbalances in the assortment. We made these cuts intentionally and these imbalances were known. This mainly affected tops but it also impacted the assortment breadth and depth behind key styles. For perspective, the average tops to bottom ratio is generally about 3:1 and we are at about half that in Q3. This has an impact on conversion which was more severe than we anticipated driving sharper discounts to clear inventory and position ourselves for a healthier Q4. I now have the benefit of hindsight, and with that hindsight I am still quite confident that the decisions that we made were the best financial decisions. I want to share, however, where the assortment is in Q4 compared to Q3. Programs and CCs are down 30% providing a narrower but better architected assortment. Tops to bottom ratios have moved from about 1.7 to 2.8, which is much closer to the norm. Depth behind CCs and our key items which particularly impacts service levels is up 18%. With that, Q4 is better positioned. We expect an improvement from Q3 trends in both comp and margin and the early reads of our Q4 product flows are encouraging. Let me take you back and review a few things about Gap brand over the last several months. In late June, we named a new brand President at Gap, Neil Fiske. Stabilizing the business has been his first priority. As you would expect, he’s assessed the business, the organization, and the underlying processes and is well into developing his plans. Over the last several weeks, we’ve landed additional key leaders with impressive credentials, including, and I’m very excited about this, Pam Wallack from Children's Place to lead North American specialty. This is a role similar to the one that she previously held when she was working directly for me when I was running the brand in 2012. I’m pleased with the progress that Neil is making. Importantly, the actions we’re taking are the foundation for improved margin, expense reduction, and the increased profitability that is required for the brand to be a contributor to shareholder value. Okay. All that said, the biggest challenge with Gap brand is largely a function of certain legacy elements which we understand and recognize of the brand. A big one specifically is the real estate obligations that currently encumber the business. To be clear, the average of Gap doesn’t tell the story and I want to tease the brand apart for a minute and talk about the parts. We think of it as three interrelated pieces on which we can and will make discrete decisions. There is a healthy and growing online business which constitutes about 20% of the total revenue of the brand. There is a profitable business in the outlet space with about 500 stores globally that represents about 30% of the revenue. The remainder is the specialty business, which is currently underperforming. The specialty store channel is also a tale of two businesses. We have 775 Gap brand specialty stores globally. On a cash basis, this part of the fleet returns a very modest contribution. But importantly, the range from the very best to the very worst stores is extremely broad. Addressing the bottom half of the fleet could represent over $100 million of earnings contribution opportunity and it is that portion of the fleet that is dragging down the brand. This is the piece of the business that we are firmly committed to addressing with urgency. It includes some amazing flagship stores around the world that we’re evaluating with an objective eye on which ones provide sufficient value to keep. Collectively, the flags have meaningful negative contribution. Beyond that, there are hundreds of other stores that likely don’t fit our vision for the future of Gap brand specialty store, whether in terms of profitability, customer experience, traffic trends, importantly the ROD structure and/or near and long-term relevance to the brand. These stores are a drag on the health and a drag on the performance of the brand. At the same time, we know that stores are an important part of the customer journey. And importantly, we have a significant number of specialty and outlet stores that are cited where customers lead their lives, that have attractive four-wall economics, that operate at brand standards, that have positive trajectory and long-term relevance. It is this healthy core of the brand that we will focus on to deliver future value. You have my commitment that while this type of strategic action on the fleet is overdue, I am going to take the action to get this one done and get this one behind us. There likely will be a cash cost to exit many of these stores, which we will attempt to minimize with appropriate sequencing. But I plan to exit those that do not fit the future vision quickly. I’m going to move thoughtfully, but aggressively. We will come back to you with more detail on our planned actions by the time we lay out our guidance for the coming fiscal year. It was important to address Gap brand first, and I want you to go back and again look at my words, but I also want to touch briefly on the great majority of our portfolio which is working and working well. Old Navy continued its profitable sales trajectory in Q3, with 11% sales growth and four comp despite warmer-than-anticipated weather for much of the quarter. Even with weather challenges, nearly all divisions inside the brand positive comped in the quarter and product margins continued to expand, which has been true all year, demonstrating the broad-based product acceptance in the box. In women’s, dresses and woven tops, we saw some softness. It was driven by fabrication and some of the choices of print. The team recognized it and the team got on it and has largely corrected this for Q4 and going forward. Building on strong and consistent product acceptance, store traffic at Old Navy continued to outpace industry trends. And online saw a meaningful acceleration in Q3 building momentum as we head into holiday. I and we continue to be pleased with Old Navy’s consistency and consistently positive results, the clear positioning, the connection with customers and the operational discipline. Let me turn to Athleta. It remains a growth engine in the portfolio. During the third quarter, 95% of the Athleta business comped positively demonstrating the underlying health of the business. Last quarter I mentioned that the girl’s business was going to come out and seriously play in the back-to-school space and it did not disappoint with an over 60 comp in that business. The brand continues to see solid growth in its customer file, specifically new customers and is on track to exceed its 2018 customer acquisition goals. While we’re on the subject of active, I also wanted to briefly mention the launch of Hill City brand in October. It is very early days, so I won’t spend a great deal of time on the call about the brand but the $22 billion performance lifestyle space is growing and is a key pillar of our balanced growth strategy. We saw white space opportunities for men’s premium performance active brand and paired that opportunity with our operating platform, our size, our scale and our talent. Early product feedback has been positive. Customer engagement has been very strong and we’re taking advantage of the millions of visitors coming to our e-commerce platform to expose the brand to new eyeballs. We brought Hill City to life in little over a year with a team of less than 20, something that would simply not be possible without the advantage of the underlying Gap, Inc. platform and customer base. To round out the portfolio, Banana Republic just delivered its fourth consecutive quarter of positive comp, all while continuing to expand gross margin. I want to elaborate a little bit because I believe that the Banana Republic story is in fact quite relevant to Gap. There are absolutely parts of Banana Republic revitalization story that we are replicating at the Gap brand. We brought Mark Breitbard back two months ago to lead the brand and similar to Neil, his early priorities was stabilize the business and assess the talent. Early on, he made a series of leadership changes in the brand across design, merchandizing and marketing. He leveraged the best people, processes and tools from across the company as a shortcut to bring the brand back to health. That effort includes everything from the full adoption of Old Navy’s product to market process to integrating Athleta’s fabric technology and innovation into ready-to-wear BR product, as well as instilling operational excellence from other processes that we have built inside the company. The changes required at Banana were not easy but we are now seeing wins in our product and in the customer experience that give us confidence in the ability of BR to deliver improved profitability and contribute meaningful to the Gap, Inc. portfolio. Before Teri takes us through the financials, I want to take a moment to describe two critically important priorities for me as the leader of Gap, Inc. First, within the company we are continuing to build aggressively a culture of accountability. I take this very seriously and I know Teri takes this very seriously as well. A good example is our performance this year. You saw that we continued to be committed to delivering results within our original guidance range. Clearly the year hasn’t come together in quite the form that Teri and I expected it to or wanted it to, but we remain committed to responsibly delivering on the commitments that we have made to you. Second, consistent with this effort we are focused on driving shareholder value. We believe firmly in the size and scale advantage of the Gap, Inc. platform, our strong and loyal customer base and our iconic brands. But as I have said previously many times, each brand must earn its place. This year, our earnings are coming from our healthy brands and our expense discipline. We are focused on margin and profitability improvement not necessarily growth at Gap brand and we will take the necessary actions to bring the brand to a profitable core that unlocks shareholder value and forms the basis on which to evaluate its long-term place in our portfolio. With that, let me turn it over to Teri to walk us through the financials for the quarter.