Ryals McMullian
Analyst · BMO Capital Markets. Please go ahead
Thank you, Steve. I want to put my comments this morning on the quarter into the context of our four strategic priorities to create shareholder value. So as a reminder, they are very simply focusing on our brands, managing our costs, making smart discipline, acquisitions and developing the capabilities of our team. I believe our results this quarter demonstrate that the focus we're putting on our brands is working. Our dollar share of the fresh-type as Red [ph] category increased by nearly a full sharepoint driven by our key national brands, new product introductions and incremental share from Canyon. Our units share also increased as well about 50 basis points. And in fact, we gained dollar share in every segment except there are [indiscernible] which as many of you know is a small part of our total business. And importantly, we were able to achieve these results despite higher prices and less promotional activity. So I believe that these results are a great testament to our new strategies, our capabilities, our brands, and of course our team. We're hyper-focused on taking what's already a strong brand portfolio and making it even more powerful. Our new org structure has been a key enabler in this regard and our marketing, consumer insights and brand teams are working with our new ad agency to connect more meaningfully with consumers. We're also gaining greater insight into how our consumers perceive our brands and how to keep them relevant not only today but going forward in the future. So as a result, we're thrilled with our marketing and innovation pipeline and we believe we're taking the right steps to build strong national brands. In other parts of the portfolio, the refocus on profitability is well underway. In our cake business, lower sales were the result of a very competitive landscape but also from planned portfolio optimization. And the good news here is that we're beginning to see some margin improvement in parts of the cake business. And while we certainly have more to do to improve profitability, we are encouraged by the progress we've made and we're optimistic about the new product introductions that we have slated for the back half of '19 and beyond to reignite the top line. Our food service business is being pressured by both difficult year-over-year comparisons as certain food service customers discontinue limited time product offerings and, of course, the business loss to last year's yeast issues. But food service remains a vitally important part of our business despite the focus on brands. So we're taking this opportunity to prioritize those customers and product lines that value are high product quality, our broad scale and our unique distribution capabilities. Now, despite the good top line performance, the inflationary pressures we continue to experience do underlie the need for us to aggressively manage costs. And that's why it's one of our four strategic pillars. I don't view managing costs as a tactical exercise designed to manage quarterly results. Rather, I believe it should be embedded into our strategic framework to ensure that we're correctly positioned to achieve our goals and free up resources for growth. The pricing and promotional accents we've taken so far this year have helped to address a portion of these inflationary headwinds without checking the good momentum we're seeing on the top line. So that's the startup process Centennial and we've had our operation under the microscope looking for ways to remove complexity and generate cost savings. Furthermore, enhanced analytical capabilities have given us greater transparency into our business and are informing better strategic decision making. So we've had good success with this effort and we've reduced costs in many areas of our operations and we've been able to reinvest some of those savings into building the new capabilities I mentioned earlier, which are essential for enhancing our growth profile. But make no mistake, we have invested in the business and this does come with a near-term cost. Many of you will remember originally the plan was to reinvest a portion of our Centennial savings back into the business and then let the remainder fall to the bottom line. However, greater than anticipated cost increases have all set some of those remaining savings and so we've not yet been able to fully realize our earnings potential. So in short, one could argue that we're a little heavy on costs due to those investments. Now, the easy course of action would be to cut costs in those areas, but that would amount to cutting capabilities, which in turn would come at the expense of future growth. We believe firmly this is a temporary imbalance and that it will write itself over time as we grow our top performing brands and achieve greater efficiency. But in the meantime we are working the current opportunities we've identified to drive down costs and other areas. Specifically, we're focused on improving workforce productivity and manufacturing efficiencies, which has been impacted by the tight labor market and increased turnover. Now, for this sort of situation, there's no quick fix, but we know the steps that need to be taken to address the root causes and enable our team to reach their full potential. In addition, our team is intensely focused on removing complexities from our supply chain by optimizing the portfolio, shifting production missions, and rationalizing capacity. A recent example of this is the conversion of the conventional bread line in the northeast to produce Dave's Killer Bread products. This not only improves service and availability to the northeast market, but also significantly reduces transportation costs and complexity and we intend to take similar network optimizing accents as we go forward. Now, given the relatively high fixed cost nature of our supply chain and the innate complexity that comes along with the perishability of our DSD products, we are taking a prudent data-driven approach to these initiatives. We believe the impact of this work can be significant, but because we're taking a cautious approach, it will take some time to see the effect of these efforts in our financial results. Acquisitions. Acquisitions have always played a large role in our growth story and the same will be true going forward. As we said for a while now we're looking into areas of the store outside the traditional bread aisle as well as different products segments where we believe we have the right to win and you've seen us do that recently with the acquisition of Dave's and Canyon Bakehouse. We've got an attractive pipeline of potential opportunities and we are being proactive in the M&A market. Importantly, I am pleased to announce that we recently hired a new VP of corporate development who will be taking over from me and continuing to drive our M&A efforts. This gentleman brings more than 18 years of experience in M&A, 13 of which were spent with another large CPG food company. He's set the start in September and I'm really looking forward to the value he can bring to Flowers. Finally, and I think most importantly, it's imperative that we continue to develop the capabilities of our team to bring forth that heightened level of engagement and greater achievement. Our goal is to build a team that can bring a fresh perspective to our business challenges and pursue creative solutions. So we'll do this by investing in the tools and information they need to do their job better, whether that's faster, more efficient or deeper insight. We're also working to monetize our benefits packages to be more competitive. If you think about it, not only has the business landscape radically changed, but so has the workforce both in composition and what they seek in their careers. Today, it's not just the paycheck they receive that's important, but also the quality of life that comes with it. So in short, we're moving ourselves closer to the desires and needs of today's workforce to make Flowers an even better place to build a career. And so with that, we will turn it over to your questions.