Ryals McMullian
Analyst · Sturtevant Company. Please go ahead, Mitch
Thank you, Steve. So look, although there were some issues that affected the quarter. The underlying fundamentals of the business were strong. We've got a solid foundation to build upon. And while there are certainly areas for improvement, I believe the trajectory of the business is quite positive. Our branded retail business is thriving, and we believe this is largely attributable to the order changes put in place a couple of years ago and the resulting focus and higher marketing support for our high potential national brands. Nature's Own, Dave's Killer Bread, Wonder all are significantly driving our top line and all three gained unit dollar share in the quarter as they have each quarter this year. Also in the third quarter DKB became the number two specialty loaf in retail dollars, and Canyon Bakehouse became the number one gluten free bread brand in the country, and it continues to grow in distribution and velocity. Furthermore, our focus on omni channel is starting to pay off. In fact, syndicated data shows us that ecommerce sales of fresh packets, breads, buns and rolls have almost doubled in the last year, and our branded sales have increased by 55%. That's still relatively small base, but establishing a presence for our brands on the digital shelf is critical for growth in the future as more households buy groceries online and home delivery expands. Having said that, we recognize there's room for improvement and we still have work to do to improve our margin performance. Over the past several months I have taken the time to evaluate our current situation and challenge our senior leadership team, working collaboratively, we've honed our focus around the issues we face, we better frame the questions we need to be asking ourselves and focused on the development of a solid plan of action, all within the context of our four strategic pillars. So we've identified the three primary areas that we believe will drive and most meaningful margin improvement. One is portfolio and supply chain optimization; we need to identify the optimal mix of products for Flowers so we can drive out complexity and determine the most efficient bakery logistics footprint. Now, the other two areas I'll talk about in a minute certainly have independent scopes of opportunity, but they too will be informed by the halo of this portfolio and supply chain initiative. Secondly, it's no secret we've been challenged in the cake business. But I believe that with the right level of focus our cake brands plus investments and automation, we can turn this business and bring it to more attractive levels of margin contribution. And third stabilizing and growing our food service business. We're one of the largest suppliers of food service bakery products in the US, and we need to better leverage that scale, rebuild our lost business and focus on our highest margin opportunities. So with regard to portfolio and supply chain optimization, we've told you for a while now that the first stage of Centennial focused primarily on indirect costs, and org structure, and we'd be turning our attention to supply chain in the second stage. We're now at that point. And so we're asking ourselves two fundamental strategic questions. One, what's the optimal portfolio for Flowers that can promote margin accretive growth and two, what's the correct network and resources required to support and grow that portfolio going forward? To answer these questions, we're undertaking a complete portfolio profitability review, along with the development of tools and capabilities that will allow us to make more informed strategic choices around things like assortment, pricing, distribution, innovation. It'll also help us more efficiently read our unprofitable products or unprofitable accounts that contribute nothing, but added cost and complexity. And it will generate opportunities for supply chain and overhead optimization. So the true crux of this effort is to drive out valueless complexity and improve our operational efficiencies. Now, we've certainly taken advantage of the media opportunity to optimize our network. We've added organic capacity in the northeast this year. We announced the closing of our Opelika, Alabama bakery at the end of this year, and we installed a new high speed bun line in Suwanee, Georgia. We also have plans in place to convert another existing Flowers bakery to organic production to support the growth of DKB and that'll happen next year. But I believe that a holistic approach that centers around the optimization of the portfolio would generate more meaningful improvements over time. Before we formally launched this initiative, we did complete an internal review that began when I was COO. I wanted to be sure that we challenge at home the questions we were trying to answer so that when work began in earnest, we had a very tight focus scope of activities with clearly understood desired outcomes. The initial phase of this work has already begun. It will take several weeks to complete. It's being directed by a dedicated internal team and we have support from outside resources. And it's our intention to have an update for you on where we are by our earnings call next February. With regard to the second area of focus, reinvigorating and investing in our cake business, look it's become clear to me that we have under invested in our cake brands and operations for several years now. And the recent production difficulties we experienced with that new product launch, always serve to shot a brighter light on it. We believe in the potential of the iconic Tastykake brand, and we'll be seeking to make smart investments to drive the brand forward. That means a renewed focus on consistent quality, service, distribution and innovation. It also means investing in robotics and other automation tools to drive efficiencies and improve our quality. Work on that initiative is already underway. Food Service is our third area of focus. As you know, our food service business was challenged last year by the by the yeast disruption. We're now cycling that, but more importantly, we need to get our food service business growing, yeah. It's an important and scaled part of our business that I think that working to grow it smartly by winning good margin business, and seeking out attractive M&A candidates that offer margin accretive premium or orders and product lines will be beneficial. So within our four strategic pillars we'll focus on these three years with intensity and I believe that over time, execution against all three will improve our bottom line performance. So moving on, M&A, M&A remains a key strategic priority where we've had some recent success. As we mentioned earlier, since we closed the deal, last September Canyon's grown from number three all the way to number one. On the top line it's performing at the upper end of our expectations, and it’s beating our bottom line targets. But as the Canyon integration winds down, we're continuing to proactively seek strategic opportunities and areas of the store outside of the traditional bread aisle, as well as different product segments where we believe we have the right to win. As you know, we play in a large category. So M&A is expected to be a key driver to grow our business and pivot to higher margin, and faster growing categories within baked foods. And finally, I firmly believe our most important strategic priority is developing our team members, and making sure that our organization possesses the capabilities and tools to successfully execute on all the other priorities we've talked about today. So at all levels of the organization we're increasing communication. We're increasing engagement. We're aligning work schedules to better fit today's modern lifestyles, and we're clarifying career path to attract the best candidates and improve retention. Also, we're increasing accountability, and better aligning incentives to job responsibilities. Today, almost 30% of our employees have incentives that are directly tied to their role. Two years ago that number was zero. So I firmly believe as we continue to link incentives with responsibilities at the functional level, execution against our priorities will improve. So in summary, despite some continuing margin headwinds in a few discrete areas, the fundamentals of the business were strong. The branded business continues to enjoy good growth. Our recent M&A successes continue to bring meaningful returns. Our cash flow and our balance sheet are strong. And we've got a talented, loyal and dedicated team that executes with excellence. It will take some patience and some time for us to realize the full benefits of our initiatives. But if we can deliver against the three areas of focus, I summarize for you today, we believe that we can not only continue to drive the top line, but also deliver the improved margin performance of which we're capable and then our shareholders expect. So now we'll turn to your questions.