John Cywinski
Analyst · Truist. Your line is now open
Thanks Tom, and good morning, everyone. Good afternoon, if you are on the East Coast, I've often stated that Applebee's is at its best in times of adversity, and this couldn't be any more evident than it is today. After seven extraordinarily challenging months, we've come full circle from closing our dining rooms in March to achieving our first week of positive comp sales in September. This has been a remarkable story of overcoming adversity and returning Applebee's to its vibrant leadership position in casual dining. After being down 49.4% in Q2, Applebee's comp sales were down 13.3% in Q3. Sequential improvement throughout the quarter was very clear as we moved from minus 18.4% in July to minus 15.2% in August to minus 7.4% in September. And I'm very pleased to report that this strong trajectory has accelerated here in early Q4 with comp sales at minus 1.9% through the first four weeks of October. Now to put this performance in proper context. According to Black Box intelligence, Applebee's has now outperformed the casual dining category over the past 17 consecutive weeks. This terrific momentum coincides with our return to national marketing if you recall back in mid-June after a self-imposed 90-day hiatus at the peak of the pandemic. This is also a strong indicator as to the current health of the brand. Recognizing, we still have several geographies impacted by COVID lockdowns, creating natural variability throughout the system, as you might expect. Additionally, our franchisees have been remarkably consistent in paying the royalty and advertising fees, including our March, April deferrals, which are being paid back over nine months as Tom, referenced beginning in August. Importantly, our 99% collection rate beginning in May has allowed us to quickly reestablish our economic model, very important to us, as well as our ongoing national media presence. While I'm certainly proud of Applebee's performance, what I'm most proud of is our franchise partners and their relentless fixation around restaurant execution, sanitation, guest safety and guest reassurance throughout this pandemic. This is most evident in our very favorable brand affinity and visit intent metrics. From my perspective, the most important currency in the restaurant industry right now is trust. And our franchise partners have earned the trust of their teams and the trust of their guests with each and every restaurant visit, whether that's a dining room experience or a curbside to-go occasion. Simply stated, America trusts Applebee's now more than ever and that's perhaps the single most important point of difference a brand can have in this environment as we look to 2021. At present, we have approximately 1,600 U.S. restaurants open for business, averaging between $44,000 and $45,000 per week with a mix of about 70% dine-in, 20% parkside to-go and 10% delivery. Now regarding government and post capacity constraints, we feel this impact most noticeably with Friday and Saturday dinner, where demand is abundant, but restrictions have limited our ability to fully satisfy this demand. This, of course, varies by geography. It's also worth noting that Applebee's is disproportionately penetrated in the Midwest and Northeast where these restrictions are most prevalent. Now the good news here is that many geographies have been gradually easing these restrictions with 20 states having removed all capacity restrictions as of this call, while our own rigorous safety and sanitation standards remain firmly in place. However, as we've certainly seen, the landscape remains volatile and subject to change. On the off-premise front, we continue to innovate in the form of relevant occasion-based digital marketing. We are also launching tamper-evident delivery packaging throughout the system, coming up here in November is a new brand benefit and yet another form of guest reassurance. On the rapidly evolving beverage front, Applebee's signature, Mucho Cocktail to-go are now available digitally in about 30 states. And as you might expect, have become very popular given the surge in off-premise dining. As an example, our proprietary Spooky Sips are featured here in October in our branded Mucho to-go 20 ounce cups, properly mixed and properly garnished and ready to take home as part of your bumbled meal. Our off-premise innovation will also extend our virtual brand, currently called Neighborhood Wings by Applebee's, which is currently being piloted in about 700 restaurants in partnership with Grubhub. As of Q1 next year, this initiative will be meaningfully repositioned for greater relevance and visibility, and then expanded throughout the entire system. Additionally, I'd like to thank our supply chain organization, which has simply been a tremendous asset in mitigating suppliers for both brands in this turbulent environment, while enabling a pipeline of innovation with truly impressive agility and rock solid expertise. Also after furloughing a portion of our team in early Q2, I'm very thankful this exceptionally talented Applebee's and Dine team is once again, reunited. As we head into our annual franchise meeting next week, of course, that'll be a virtual meeting. Who would have thought that we'd be celebrating Applebee's 40th anniversary in the middle of a global pandemic, but that's precisely where we are today. And I'm proud of our team's response to this ongoing challenge. I'm also excited about next week's franchisee session because of our accelerating business momentum, as well as early alignment around our 2021 strategic plan, albeit with significant built in flexibility given the current environment. Importantly, I should also note that Applebee's franchise business council and franchise marketing committee have unanimously agreed to continuing our 4.25% national ad fund contribution throughout 2021, and I anticipate aligning all of our franchise partners on the subject in early November. This is terrific news for the brand. In summary, we are extraordinarily well-positioned moving forward. While the effects of COVID remain uncertain, I genuinely expect Applebee's to thrive next year, as we fully leverage our sizable brand scale, buzzworthy innovation and restaurant excellence, of course, in partnership with our franchisees who have really exhibited remarkable courage, resilience, most importantly belief in navigating the past seven plus months. And after being knocked down, I believe Applebee's is truly symbolic of America as we get back up, dust ourselves off, and get back on that horse. And on behalf of the entire team, I can tell you it sure feels good to be back in that saddle again. And with that, I'll turn it to Jay.