John Cywinski
Analyst · Raymond James
Thanks Allison and good morning. Good afternoon, everyone. I'm very proud of what this Applebee's team accomplished in 2020 and remain extremely optimistic about our business prospects here in 2021. In partnership with our franchisees, we fundamentally altered our business model to adapt to this new environment. Applebee's comp sales progressed from minus 49.4% in Q2 to minus 13.3% in Q3 to minus 1.9% in the month of October, when we last spoke. Almost immediately thereafter, the country experienced a rather abrupt resurgence of COVID, directly impacting our Q4 trajectory. As a result in November comp sales were minus 15.0%, while December came in at minus 30.1%. Now the good news is that business is now improving its comp sales for January in the first three weeks of February combined, were minus 18.1%, rolling over a very strong 3.3% increase from the same timeframe last year. Additionally, given COVID related restrictions, we scaled back our media spending in December, January and February. It's also important to note that not all casual dining brands are impacted equally by these restrictions given each brands geographic distribution. Applebee's has a disproportionately heavy penetration of its restaurants in the Northeast and Midwest two geographies, obviously hardest hit by dining restrictions. While reflected in these recent results, this will ultimately and disproportionately benefit us, as restrictions are eased over the coming months. For context at the end of December 412 of our dining rooms were closed due to government-imposed mandates. Thankfully, the landscape has changed dramatically over the past month in virtually all of our 1,600 dining rooms are now open for business. In many respects, our current operating environment feels very similar to late summer of last year. If you recall, when we saw Applebee's sales momentum accelerate as restrictions were eased, including our first positive sales week at the end of September. And barring unforeseen circumstances, I anticipate a similar dynamic to unfold very soon here in 2021. Now for the month of February, Applebee's sales mix consisted of 63% dine in, 22% Carside To-Go and 15% delivery. On the off-premise front, we continue to enhance Carside To-Go with the upcoming introduction of a third-party app called Flyby that notifies restaurant teams through Geo fencing, the moment our guest arrives on a lot. Also, our franchise partner in Arkansas recently opened Applebee's first drive thru window, in addition to being very well received by team members and guests. This dedicated drive through lane eliminates weather challenges, improves throughput, and importantly extends our late night To-Go operating hours. From a delivery perspective or tamper evident packaging is now fully deployed throughout the brand is another visible point of guest reassurance. Without question our off-premise investments over the past year have broaden Applebee's reach and relevance across this important convenience driven occasion. Now, with respect to Applebee's on-premise business, I anticipate our 63% sales mix to naturally elevate this year, as indoor dining gradually returns, and I firmly believe dining room service will be an unmistakable core strength for Applebee's as guests look for that long overdue escape from home where they can once again connect with one another over a good meal, and perhaps a drink. Most importantly, these guests will naturally gravitate to brands that have earned their trust and loyalty throughout the pandemic. On this front, we're confident Applebee's is exceptionally well positioned. This optimism is supported by our very strong brand affinity and visit intent metrics, which have proven to be reliable leading indicators of brand performance. And as the year progresses, we'll continue to deploy guest facing digital technology, such as our pay and go initiative designed to provide easy mobile payment options without the need for a server. Now, I'd like to take a moment to discuss our virtual brand evolution. As you may know, we just launched Cosmic Wings nationally on February 17, introducing a fully differentiated virtual brand, targeting a younger audience around the wings meal occasion. At the moment, Cosmic Wings remains an online delivery only concept available via Uber Eats and fulfill through approximately 1,250 Applebee's kitchens. In addition to craveable wings, tenders waffle fries and onion rings. The team has developed a proprietary menu of Cheetos original wings, Cheetos, flaming hot wings, as well as Cheetos cheese bites. This innovation work is exclusive to Applebee's, and the culmination of our ongoing partnership between our culinary and marketing teams, franchisees, PepsiCo and Frito Lay. While it's far too early to draw any conclusions, Cosmic Wings averaged $510 of incremental sales per restaurant last week, in its first full week of operation, showing a steady build from day to day. We're very pleased with these initial results. And we'll certainly be in a better position to quantify the ultimate financial impact of Cosmic Wings on our next call. We've also been active in piloting our first ghost kitchens in partnership with our franchisees, with two in Philadelphia, one in Los Angeles and another soon to open in Miami. To clarify, these are low capital investment, small footprint kitchens, without a street front presence, designed to satisfy online delivery demand for Applebee's where we currently don't have restaurant penetration. The business model here appears attractive in the right geographies where a brick-and-mortar presence may not be feasible. Now, as I reflect upon this past year, I know our guests genuinely trust Applebee's, perhaps now, more than ever, whether it's in their family rooms or in our dining rooms, there's no more relevant brand positioning for this environment than eating good in the neighborhood as John referenced. And thanks to the resilience and fortitude of our franchise partners, the Applebee's ad fund is in great shape, allowing us to reestablish our national media presence as we engage America with compelling messaging. To this point, last week, we launched our latest national event, five boneless wings for a $1 with the purchase of any burger, which is resonating extraordinarily well. In fact, last week, Applebee's achieved our single highest sales volume week, since the pandemic outbreak in mid-March of last year, that's 50 weeks ago. It's also worth noting that we are strategically and tactically aligned with our franchisees around our full year marketing and innovation plan, along with contingencies given the obvious need for agility in this environment. In closing, I believe Applebee's is near an inflection point and that America's pent-up demand for dining out is indeed very real. We saw this trajectory last year, up until the resurgence of the virus. And I'm confident we'll see it again this year very soon. And when this does occur, our franchise partners are very well positioned to not only return to sustained growth, but to thrive in a post pandemic environment is they unlock the full potential of the Applebee's brand. With that, I'll turn it to Jay.