John Cywinski
Analyst · Mr. Jake Bartlett from SunTrust. Your line is open, sir
Thanks, Tom and good morning, good afternoon, everyone. I've been looking forward to sharing these results. Given all that's unfolded since we last spoke about 90 days ago. I plan to provide detail on Q2 as well as a review of what's transpired here in the month of July. Let's start with a bit of context. Pre-COVID, the Applebee's brand had tremendous momentum. We posted a 3.2% comp sales increase through March 8, meaningfully outperforming the casual dining category and delivering 10 consecutive weeks of positive sales to start the year. Once the pandemic emerged in March, we temporarily closed about 250 restaurants and quickly moved to an off-premise business model. As a result, April comp sales declined 70.4%, May sales declined 54.1%, as we began to reopen our dining rooms and June sales were down 29.3%, as we began to see a real shift in momentum. Four primary factors impacted our Q2 results. The most obvious was the closing of dining rooms, which represented approximately 85% of our business pre-COVID. Once dining rooms began to reopen, the government-imposed capacity constraints represented another meaningful variable with most geographies in posting a 25% to 50% capacity restriction. Another factor limiting our revenue recovery is the understandably cautious nature of the American consumer in this environment, which of course, varies depending upon the geography. And finally, we chose to discontinue all national marketing back on March 18 and we've been on a self-imposed media hiatus through almost all of Q2. In hindsight, this was absolutely the right strategy as we allowed our ad fund to replenish, while waiting for the right time to reintroduce Applebee's to America. Now let's talk about where we are today. I'm very pleased to announce that 1,600 Applebee's restaurants are currently open for business in the U.S., representing 97% of our portfolio. The remaining 56 restaurants are a combination of temporary and permanent closures that will evolve slightly as we progress through the balance of the year. Of the 1,600 open restaurants about 1,450 are fully operational with open dining rooms. And given the recent dining room shutdowns in New Jersey, New York, California, New Mexico, South Florida and Philly to name most of them we now have about 150 restaurants operating in an off-premise only mode with some outdoor dining. And we certainly expect these numbers to evolve as local governments modify their guidelines in this very fluid environment. I want to take a moment to talk about our franchise partners, the restaurant teams and our cross-functional leadership team. Throughout this pandemic, our top priority has always been the safety of our team members and guests and our partners have simply been exceptional in delivering upon our elevated brand standards. Remember there was no playbook for this back in March. The pandemic took us all by surprise. Yet this adversity has unlocked a -- from my perspective a remarkable entrepreneurial spirit of creativity, agility and resilience. Virtually everything we do in this environment is new and different and in many cases better than it was four months ago. And I couldn't be more proud to be associated with this talented team than I am today. I've often stated that Applebee's is at best in tough times and that's certainly proving to be the case once again. And the good news is we're now beginning to see genuine momentum return to the business. Thanks to our franchise partners and our Chief Operations Officer, Kevin Carroll, our restaurants were prepared and ready with respect to safety, sanitation, parking lots staging, social distancing, contact free dining, outdoor dining as well as all of our food and beverage standards. After an approximate 90-day media hiatus, we returned to national marketing in mid-June with a terrific digital media plan crafted by our Chief Marketing Officer, Joel Yashinsky. That plan was broadened in early July to welcome guests back to our dining rooms, while continuing our off-premise messaging. In particular, we received positive feedback around the tonality and authenticity of our current advertising to the music from Welcome Back, Kotter, for those of you, I have to call old enough to remember that show. I hope you've had a chance to see that ad because it's the perfect message for Applebee's as those lyrics were written specifically for us at this precise point in time and it appears to have really resonated with our guests. In addition, the current product we're featuring, Applebee's Irresist-A-Bowls is a great example of abundant value and broadly appealing innovation developed by our Chief Culinary Officer, Stephen Bulgarelli. And this also illustrates importantly the power of our supply chain team and their ability to move fast and supply the brand with very little notice as was certainly the case here. Our restaurant P&Ls have also benefited in this environment from a substantial reduction in our core menu, resulting in the simplification of our operation, better execution and a reduction in food and labor costs. Of course, some of this benefit is offset by a heavier reliance upon off-premise and its packaging cost as well as our investments related to safety and sanitation. So let's talk about our business momentum and provide the complete picture as to where we stand today. After steady and sequential progress throughout Q2, we saw a noteworthy change in our comp sales trajectory from minus 37% in early June to an average of minus 18% over the past six weeks. While posting a minus 15.6% result this past week ending July 26, representing our best comp sales performance since the crisis began. Additionally and importantly, according to the most recent four weeks of Black Box reporting Applebee's is once again outperforming the casual dining category. At present of our 1,450 restaurants with open dining rooms, average weekly sales are about $39,000 with 64% of this volume being dine-in and 36% off-premise. Now of this off-premise volume approximately 68% is Applebee's Carside To-Go and 32% would be delivery. From my perspective, this convenience oriented and digitally-led business has really thrived under the leadership of Scott Gladstone. And for obvious reasons it's more important to us and our guests than ever before. We remain very well-positioned in this off-soft premise segment and execution has really become a core competency of the Applebee's brand. Interestingly, as we reopen dining rooms, we appear to be holding most of our off-premise business with only about a 15% to 20% cannibalization rate suggesting the relevance and staying power of Applebee's To-Go and delivery. On another positive note after the deferral of March-April royalty and advertising payments, I'd like to highlight that Applebee's ad fund is now in a cash flow positive position as we're also beginning to restore our royalty income stream. While we navigate the uncertainties of this environment, we remain 100% aligned with our franchise partners to return our business to its full revenue potential as quickly as market conditions allow. In closing, I believe Americans will choose brands they trust in this environment and we've been working hard to nurture that long-standing trust in Applebee's over the past several months. Looking forward, I'm confident Applebee is well positioned to continue its trajectory particularly given our momentum in the likely contraction of CDR restaurant supply over time. With that I'll turn it to Jay.