John R. Ranelli
Analyst · Oppenheimer
Thanks, Steve. Good afternoon, everyone. Obviously, none of us are pleased with the financial results. As we announced last quarter, we expected our third quarter earnings would be lower than the third quarter last year. We knew that this quarter would be difficult because our results would be compared against our performance in the third quarter of 2012 when our sales were up over 10% the prior year. Difficult comparisons aside, our actual results for this quarter were lower than we anticipated at the time of our second quarter earnings call. In last year's third quarter, the Pet segment benefited from the shipment of backlogged orders and the initial sell-in of high-margin flea and tick products in a new channel of distribution. We didn't have either of these factors working for us this year, resulting in lower sales and profitability in our Pet segment. Although our Pet business was down, it performed in line to our expectations, but our Garden business results were disappointing. While Garden sales in the quarter were close to the prior year level, we had expected them to grow, even when comparing against a strong 2012 third quarter, which, like Pet, benefited from the shipment of delayed orders. Our margins were negatively impacted by several factors that Steve and Lori will elaborate on later in the call. But, suffice it to say, we are looking carefully at the businesses to address the margin and other issues we are facing. Our key priorities for the future have not changed since I spoke to you in May on my first call as CEO. As a reminder, they are to bring profits to the bottom line through a more balanced approach of increasing sales, improving margins by providing customer-first service, delivering customer-first innovation through our strategy of product, product and more product, while improving on whatever is not working as planned, all while reducing expenses and building our branch. To support these priorities, we have recently completed putting in place experienced leaders in each of our major businesses. They are working with their functional counterparts in a recently introduced matrix organization, and are directly accountable for the results of their business. We are also establishing more collective partnering relationships with our retail customers. We are building the retail environment of the future as we develop products, marketing and point-of-purchase displays, consistent with our retailers' plans. Leaders from our sales, marketing, supply chain and shared service areas are coming together to work as an integrated team. As just one example of how this is benefiting the company and our customers, our fill rates have improved significantly. This improvement is being enthusiastically received by our customers and it is also energizing our sales force. We will not be satisfied until our customers recognize Central as the industry leader in customer service. With regard to innovation, as we improve customer confidence, we are working hand-in-hand with our retailers at developing new products to meet our customers' and consumers' needs. Due to the length of the product innovation cycle from product development to shelf placement, it takes longer to deliver results from innovation than it does to improve fill rates and customer service. We have a lot of work ahead, but developing innovative, new products is a real critical priority. Turning to improving profits in the near term, during May earnings call, I highlighted 2 specific actions, which we took to immediately begin increasing our profitability. These actions demonstrate my commitment to expense reductions and margin improvements. The first action was a new expense reduction initiative, and the second action was the implementation of price increases in our Pet segment, which we undertook in my second month. These initiatives are intended to begin addressing our gross margin and expense issues which prevent earnings from reaching the bottom line. Our expense reduction initiative had 2 parts: The first part was a reduction in employee expenses; and the second part was the elimination of certain nonemployee costs. These reductions were made after identifying both horizontal and vertical layers of management not critical to the business, and projects and other areas of spend where ongoing costs were not justified by the expected payback. Since quarter end, we have implemented a second round of cost reductions, including additional employee-related reductions and nonemployee expense cuts. The impact of all of these reductions resulted in savings of roughly $4 million in the third quarter and we expect that they will result in savings of approximately $5 million in the fourth quarter. The impact of these savings in the third quarter was partially offset by previously committed increases in marketing spend to support our Garden business. Our second major initiative was a systemic review of pricing in our Pet segment. After completing this review, we worked with their customers and adjusted the pricing of many of our Pet Products, which took effect throughout the third quarter. While these specific actions are not yet visible in our financial results in a significant way, they should be more apparent in the upcoming quarters. Now that we have improved our service levels, taking the additional steps to reduce our costs and selectively increased prices in Pet, we are broadening our focus to include reducing Central's inventory levels over time. We are committed to doing so in a way that will meet our customer service objectives in addition to freeing up working capital. Our plan is clear. We will provide industry-leading service to our customers, collaborate with our retailers to give our consumers the most compelling, relevant, solution-driven products in the industry, and while building our brands to stand for the best in the marketplace, all at the lowest possible cost. These actions are designed to deliver on our commitment to provide a superior return to you, our shareholders. Unfortunately, this will not happen overnight. It will take time for the improvements to show up on the income statement and balance sheet. While the road will be bumpy and patience required, I am confident our actions will lead us to greater profitability. We are already starting to see results in the reactions of our customers and employees. As Central's CEO, I am committed to addressing our underperformance and to driving shareholder value. With that, I'll turn it to Steve.