John R. Ranelli
Analyst · Oppenheimer
Thanks, Steve. Good afternoon. It's a pleasure to meet with you today for my first earnings call as Central's CEO after taking the reins in the middle of the recent quarter. In addition to touching our financial results, on today's call, I'd like to take the opportunity to share with you: First, my initial observations as CEO of Central; second, our operating priorities going forward; and third, the specific actions we have just taken to increase near-term profits by reducing headcount, taking other costs out of the business and implementing price increases. Following my remarks, Steve Lamonte, the Head of our Garden business, will update you on the Garden season and describe for you 2 major innovative product introductions, and then Lori will take you through the specifics of our second quarter financial results. With regard to financial results, although our revenues grew during the quarter, our margins and bottom line results were unsatisfactory. We are taking decisive action to improve our results. Lori will get into the details of the quarter shortly. Let's turn to my initial observations. Since taking over the role as CEO mid quarter, I have evaluated the most critical aspects of our business. During this period, I made it a personal priority to meet with as many of our customers and employees as possible. By my count, I met with over 30 customers and 200 employees, either individually or in small group settings. The common theme in all the meetings was a strong belief in Central. Our customers believe in the strength of our brands, their critical position in the marketplace and their role on retailer shelves. Our employees believe in our plan and are committed to Central's success. What I heard repeatedly in these meetings was that Central had historically been an industry leader in customer service, innovation and quality. As the company turned inward to focus on transformation over the last 18 months, some of our customers and employees believe that we inadvertently shifted away from our successful formula of service, innovation and quality. With respect to the transformation, what I took away from these meetings was 3 principal conclusions. First, the team has accomplished a significant amount during the past 18 months in moving the company toward one integrated organization. We are not the same company we were before. Second, notwithstanding our successes, our performance during the past 18 months has not lived up to our expectations or yours. Our transformation plan and timeline were very aggressive. Some of our transformational actions have not gone as smoothly as planned and in some instances, have taken longer than originally anticipated. These delays and other inefficiencies resulted in delayed benefits and additional costs. Over the last few quarters, the inefficiencies and transformation costs, along with our planned investments and marketing, have offset the savings gains we have achieved, leaving little to no benefit, dropping to the bottom line. Our underperformance is apparent when you look at our bottom line. We need to do better. Third, it is now time for us to move forward by building on what we did right and improving on what is not working, as well as planned. The transformational change initiatives that the company has been working on during the past 18 months remain an important part of our future. However, we will pursue these initiatives in a balanced way, which reflects our commitment to consistently meet the expectations of our customers. This balance between cost reduction and growth is critical to increasing sales and improving profitability. As we move forward, we will be guided by a simple set of priorities. With respect to our investors, our key priorities going forward are to bring profits to our bottom line by driving profitable growth, increasing our margins and reducing our SG&A expenses. With respect to our customers, our key priorities are: To provide customer-first service, deliver customer-first innovation and build on the foundation we have put in place and improve on whatever is not working as planned, all while building our brands. If we execute on these priorities with consistent excellence and the right balance between pleasing our customers and continuous smart expense reductions, I am confident that over the long term, we will deliver superior results to both our investors and our customers. We have already begun making the changes necessary to achieve these goals. While we have taken many steps since mid quarter to move forward on our priorities, there are 2 specific actions which I would like to highlight for you: First, a new expense reduction initiative; and second, implementation of price increases in our Pet segment. These initiatives are intended to begin addressing our gross margin and SG&A issues. We expect them to begin impacting profits in our next 2 quarters and beyond. The first major action I want to discuss is the new expense reduction initiative, which has 2 parts. It is different from our transformation initiatives because it does not require putting in new place -- in place new systems or fiscal consolidations. As a result, we were able to accomplish it more quickly and with significantly less risk. The first part was a salaried headcount reduction, which we implemented at the end of the second quarter. We consider the positions we eliminated to be redundant. Their elimination should not have any adverse effect on any of our service levels or our businesses. The second part, which we also began in my second month and is continuing, is the elimination of certain non-employee expenses. These reductions were made after identifying projects and other areas of spend where the ongoing cost was not justified by the expected payback. Combined, we expect the reduction in headcount and non-employee expenses will result in savings of roughly $9 million in the second half of the year. The benefit of these savings will be partially offset by previously planned increases in marketing spend to support our Garden Products. The company's results will depend upon a number of factors, including our ability to improve our margins and successfully reduce the level of transformational cost and related inefficiencies. Most importantly, we accomplished these expense reductions while, at the same time, focusing on improving our fill rates and our service to customers. This illustrates how we are moving forward in a more balanced way. Our second major initiative was a systemic review of pricing in our Pet segment. After completing this review, we worked with our customers and adjusted the pricing of many of our Pet products. We think these pricing actions will have a positive impact on our gross margins in future quarters. Turning to our customer priorities, I have already talked about customer-first service. I am bringing together leaders from our sales, marketing, supply chain and shared service areas to work as a team to improve our customer service. We are just beginning to see the improvements. As for customer-first innovation, this is vital for driving sales and profitability. Innovation has always been an important part of Central's D&A, and combined with our new, strengthened consumer marketing skills, gives us a strong foundation for future success. An example of these capabilities is the launch of 2 new innovative products for this year's Garden season: The Pennington Smart Feed Sprayer System and our AMDRO PowerFlex Pest & Weed System. We consider these 2 patent-pending products to be among the most significant innovations in the Garden industry in recent years. These innovations are prime examples of how we can leverage the industry knowledge of our seasoned operators with the expertise of the consumer products experts who have recently joined our company. In fact, we received 4 awards in the second quarter, recognizing our product innovation D&A and our enhanced marketing skills. In our Pet segment, Product of the Year USA named us the Pet Care Category Winner for 2013 for our new Adams Smart Shield Applicator. We are especially pleased with this award as it is based on a survey of 50,000-plus everyday shoppers. Also, we won the Promotion Marketing Association's Silver Award in the Best New Product Launch category in the 30th Annual Reggie Awards. In Garden, Walmart named us their Outdoor Living Supplier of the Year and Walmart also gave us the People Award for their entire Home Division, which recognizes excellence in partnership and collaboration. I am very proud of our team's accomplishments. One of my priorities is to drive and accelerate the pace of innovation at Central. The team has already heard my refrain of product, product and product. It is essential to our growth and our customers are demanding it. We need more of it. As we move forward, we will focus unrelentingly on customer-first service and customer-first innovation. Prior to my joining as CEO, the company shared future targets for cost savings. We remain committed to those initiatives that were designed to achieve these savings. However, I believe that our performance should be measured by our overall success in achieving growth and increased profits rather than by reaching specific cost reductions within specific periods of time. Accordingly, going forward, we will be evaluating our progress in actual profit, not against predetermined cost reduction targets. Our challenge is to find the right balance as we provide our customers with the innovation and service they deserve and at the same time, continue to make smart cost reductions that will lead to sustainable, profitable growth for our shareholders. In summary, in the eyes of our management, employees and shareholders, Central has underperformed over the last few years. I know that, that is not news to most of you on the phone today. As Central's new CEO, I am committed to addressing our underperformance and to driving shareholder value. Over the last couple of months, as I've mentioned, I've spent considerable time talking with customers and employees. I think that's vital. But equally vital is an open dialogue with you, the company's owners. In the weeks and months ahead, I intend to make it a personal priority to get to know you and for you to know me. We have the same goal, which is smart capital allocation, intelligent growth, a higher stock price and improved returns overall. We will take deliberate and steady actions to transition to an integrated company at the pace we think will achieve the highest level of earnings possible. We are taking the necessary steps to rebalance our priorities and resources for this next stage of transition. We are very confident that this approach will put Central on the correct path to sustainable, profitable growth for you, our shareholders. With that, I'll turn the phone over to Steve.