Sandra Cochran
Analyst · Bank of America
Good morning, and thank you, Adam.
I'm pleased with the results we announced this morning, which included positive comparable store restaurant sales that outperformed the industry, GAAP earnings per share of $2.55 and operating income growth of 3.2%. Jill will review the financial results for the quarter as well as our updated full year expectations but before she does, I want to speak to some highlights from the quarter and provide an update on our plans for the remainder of the fiscal year.
Holidays are an important time for Cracker Barrel, and we believe this year we further strengthened our reputation as a destination for both in-store and off-premise holiday dining occasions. Our second quarter menu promotion featured the return of our popular Country Fried Turkey offering and it was supported by 7 weeks of national TV.
Additionally, we built awareness of the brand throughout the holidays season by featuring our vintage red truck and a Cracker Barrel tiny store in events throughout the country that earned media attention and built excitement for the debut of our float at the Macy's Thanksgiving Day Parade.
During the quarter, we also completed updating the creative on our billboards, which continues to be a key channel for communicating with our guests. The new billboard messaging is balanced to highlight 2 of our differentiators, our everyday value and our heritage of serving breakfast all day. I was pleased with the menu promotion and marketing campaign which drove top line growth that was in line with our expectations. The second quarter is a key period for our off-premise business, and we again saw strong growth across all 3 channels of this business which meaningfully contributed to our top line results.
There continues to be strong demand for our Thanksgiving and Christmas Heat n' Serve offerings. In fact, this quarter, we sold a record number of Heat n' Serve units even with an average price increase of nearly 15%. We believe the continued growth of this business underscores the trust that guests have in Cracker Barrel to provide a convenient and delicious home-cooked meal at a good value. The employee and guest experience remains a focus. We implemented several enhancements to drive an improved guest experience during this high-volume quarter, and while we still have room to improve, I believe we made progress and was encouraged by the results. Additionally, I was pleased with how strongly our operators managed the labor line, while also having a heightened focus on the guest experience during this high-volume quarter.
Turning to retail. While we improved our comparable store retail sales trend over the previous 2 quarters, our top line retail performance fell short of our expectations. This year's seasonal assortments, particularly our Christmas to core merchandise, delivered strong sales growth over the prior year. However, continued weakness in women's apparel and softness in our gifting assortments contributed to results that were below expectations. We're working to drive improvements in our retail sales performance by continuing to review and refine our assortments and continuing to optimize the price-value relationship of our offerings. But this will take some time, and we've lowered our full year comparable store retail sales guidance given the underperformance in the first 2 quarters.
Looking to the remainder of our fiscal 2020, we will continue to execute our business priorities, which include driving top line growth through craveable signature food, accelerating our off-premise business, enhancing the employee experience and guest experience and leveraging long-term growth drivers, such as Maple Street Biscuit Company and Punch Bowl Social.
I'm excited about our current menu promotion, which is centered around Cracker Barrel homestyle favorites such as our Chicken n' Dumplins, Country Fried Steak and Grandma's Sampler. In addition to reminding our guests of offerings that they know and love, featuring these core menu offerings will benefit our stores by reducing complexity, while we implement our menu evolution initiative. As a reminder, this initiative is targeted at strengthening the dinner daypart by introducing new signature craveable items, while also simplifying our menu to increase consistency and execution and providing a more optimized menu.
Earlier this month, we began implementing specification and process changes that improves the quality of several targeted offerings. In the coming months, we'll be introducing offerings, such as a new and improved Chicken Pot Pie and Country Fried Pork Chop as well as a new menu design that reorganizes the menu into some new categories and better highlights our signature menu items and our abundance, value and variety.
For off-premise, we continue to be pleased with the demand for third-party delivery which, as a reminder, is available in approximately 600 stores. And we'll be testing several initiatives such as increased marketing support to help us further expand our reach and frequency. We're also looking forward to Easter as we look to further grow this Heat n' Serve occasion. While this occasion is smaller than the Thanksgiving and Christmas occasions, we're optimistic about its sales growth over the prior year.
Regarding our investment in Punch Bowl Social, we continue to partner with them to leverage our expertise and experience. Joe will speak to the financial impact of this investment in Q2, but we were pleased with their holiday sales and are looking forward to the upcoming opening in Miami this weekend and in Phoenix in April.
Lastly, we continue to make progress on the Maple Street Biscuit Company integration, which includes the conversion of Holler & Dash into Maple Street. Our teams have been working diligently to execute our plans. Scott and his leadership team have done an excellent job leading through this transition. During the second quarter, we rolled out an initiative to open all Maple Street locations on Sunday. We've been encouraged by the early results, and we believe this will help Maple Street improve its business model, increase AUVs to over $1 million and deliver solid store-level EBITDA of over 17%. We remain very excited about this acquisition, and are looking forward to growing the brand after we complete the integration and build a strong foundation for its long-term success.
With that, I'll turn it over to Jill.