Sandy Cochran
Analyst · SunTrust. Please proceed
Good morning, and thank you, Adam. This morning, we announced positive comparable store restaurant sales, and we delivered GAAP earnings per share of $1.79. While we faced headwinds from the softening trend in industries traffic, comparable sales that continued throughout our first quarter, I was pleased that we again solidly outperformed the industry and that we grew operating income by 3%. Jill will review the financial results for the quarter as well as our updated full year expectations. But before she does I want to speak to some of the highlights from the quarter and provide an update on our plans for the remainder of the fiscal year. First quarter menu promotion featured our homestyle chicken. As a reminder, this popular offering was previously only available on Sundays, but we made it available every day as part of our Signature Fried Chicken platform. The menu promotion also featured our new Homestyle Chicken BLT sandwich and it was supported by six weeks of national TV media, with the ad continuing our strategy of more explicitly highlighting our food and value. While traffic in the quarter was softer than expected, I was still pleased with the performance of the menu and marketing promotion. Moving to off-premise, we again saw solid growth in this business and it was a meaningful contributor to top line results for the quarter. During the quarter, we expanded our third-party delivery coverage and this service is now available in nearly 600 stores. We also expanded our fleet of catering vans, bringing our total to 235 and we hired several catering sales managers as we continue to grow our catering business. Turning to retail, our sales in the first quarter were below our expectations and our apparel merchandise was particularly challenged. We continue to rework our women's apparel category as the guest response remained weaker than last year. Additionally, we believe the unseasonably warm weather contributed to the underperformance of this category, particularly our outerwear offerings. As we look to the second quarter, Christmas seasonal merchandise sales, such as decor appear to be strong. But with the holiday gift purchasing season having just begun, we remain cautious regarding the shorter selling season and our teams are working diligently to address our sales concerns and remain committed to offering holiday products with strong price value relationships, which we believe may play some pressure on our second quarter margin rate. Looking ahead, we will continue to execute our fiscal 2020 business priorities. This includes accelerating our off-premise business, driving top line growth through craveable signature food, enhancing the employee and guest experience, leveraging new long-term growth drivers such as Maple Street Biscuit Company and Punch Bowl Social. I'm excited about our current holiday menu promotion, which features the return of our Country Fried Turkey topped with pan gravy, served with green bean casserole and cranberry relish. This offering proved to be very popular last year and we believe the new equipment platform that we installed as part of the Signature Fried Chicken initiative helps to provide improved consistency. The menu promotion is being supported by an integrated marketing campaign that includes national TV. Second quarter is a key period of our off-premise business. We've been pleased with the demand for our Heat n' Serve offerings in recent years and we believe the growth we've seen in this business reflects the trust that guests have in Cracker Barrel to provide a delicious home cooked meal during these special occasions. We continue to believe that these differentiated offerings, which serve up to 10 people are good value and provide the ultimate convenience for guests looking to host family and friends in their homes. This year, we also made several enhancements to support an improved guest experience both for our in-store and our off-premise guests during this high-volume period. We continue to be pleased with the demand for third-party delivery and are evaluating how we can further expand our reach and frequency for this occasion. Lastly, we announced our acquisition of Maple Street Biscuit Company. Several years ago, when we are assessing opportunities in the fast casual space as part of our Extend the Brand Strategy, Maple Street was a concept that stood out and I had the opportunity to meet with Scott Moore the Founder and CEO. Since that time, we've been closely following an admiring Maple Street, which continued to grow. Several months ago, Scott reached out and asked whether Cracker Barrel would be interested in acquiring Maple Street. He had grown Maple Street to 28 company-owned units and five franchised location since opening in 2012. But he recognized that Maple Street would benefit from additional resources and expertise. While he was prepared to go through a full search process for prospective buyers, he preferred a trusted strategic partner with a long-term perspective. Our brands share many values and similarities, such as made-from-scratch cooking and genuine hospitality. Maple Street will be able to leverage Cracker Barrel's resources and expertise. We're committed to preserving the integrity of the Maple Street brand. Our experience with Holler & Dash has reinforced our belief that the breakfast and lunch focused fast casual segment is an attractive category. We believe Maple Street will serve as a growth vehicle, that complements Cracker Barrel by accelerating our penetration in this segment by providing increased exposure to urban and suburban markets and to the millennial and Gen Z cohorts. After closing the deal in October, we immediately moved into the integration phase and our teams are working diligently to execute our plans, which includes the conversion of Holler & Dash into Maple Street. We expect the integration to last until the spring and we look forward to accelerating growth in the months following the completion of the integration. We believe that Maple Street and Punch Bowl Social are two emerging brands that are positioned to become leaders in their respective categories and will serve as complementary growth vehicles for delivering long-term value to Cracker Barrel shareholders. Our main focus remains the long-term success of the core Cracker Barrel brand. We're very excited about the future for both of these brands and the value creation we believe they'll drive. The Maple Street team will be relocating to Nashville and Punch Bowl Social continues to operate from its Denver headquarters led by Robert Thomson. In closing, despite softness in the industry and in our sales performance compared to Q4, I was pleased with the quarter. We continue to outperform the industry and our team started the year off strongly and executing against our priorities for the fiscal year. Additionally, we completed the acquisition of Maple Street Biscuit Company, which is we believe complements our strategic investment in Punch Bowl Social and will drive long-term value creation. Going forward, we will continue to execute our plans to enhance the core, expand the footprint, and extend the brand, as we seek to deliver shareholder returns. Lastly, I'm excited to announce that we will be providing additional detail regarding our long-term strategy at our Analyst Investor Day, which will take place in late June 2020. We'll be sharing more specifics in the coming months. And with that, I'll turn it over to Jill.