Jim Conroy
Analyst · JPMorgan. Please proceed with your question
Thank you, Jim, and good afternoon. Thanks everyone for joining us. On today's call I'll be providing a review of our results, followed by a discussion around the key drivers of our core Boot Barn business. Then I’ll update you on the further progress we've made integrating the Sheplers business that we acquired last June. Following that, Greg will review our financial performance in more detail and provide our revised outlook for the fourth quarter and full year fiscal 2016. Finally, we will open the call up for your questions. In the third quarter, we further solidified our share in the western market archiving almost 50% growth in sales as compared to the same quarter last year. This growth was comprised of the sales contribution of the newly acquired Sheplers business and 22 new Boot Barn stores opened during the last 12 months partially offset by a 2% decline in consolidated same-store sales. During the quarter, we opened five new stores bringing our year-to-date total store openings to 18. We expect to open four new stores in the fourth quarter of this fiscal year. As a group, new stores opened during the past two fiscal years are in line with our three-year payback model. Having said this, some of the more recent stores within this group that have opened in market impacted by oil and other commodities have faced some of the same macro challenges impacting the broader chain of stores. Each stores while still EBITDA will have a longer payback period which has been offset thus far by new store openings in other parts of the country. Accordingly, we have adjusted our development plan to focus on areas that are not being impacted by some of the macro headwinds we're facing. From a same-store sales perspective, we continue to face headwinds in the third quarter associated with the softening of local economy, dependent on oil and other commodities in line with our discussion on our second quarter call. These factors continued to pressure North Dakota, Colorado, Wyoming and Texas. In addition to this challenge, we faced a difficult retail environment brought about by unseasonably warm weather in some of our other markets. We have many core markets without commodity exposure, including Nevada, California and Arizona showed solid growth, we were not able to offset the macro pressures in to other parts of the country. Analyzing the core Boot Barn performance from a merchandising perspective, excluding the Sheplers business, we saw continued growth in Work Boots and men's western apparel, growth in these areas was offset by declines in work apparel, particularly flame-resistant merchandize, outwear and cold weather accessories. In terms of traffic versus ticket, the decline in same-store sales was primarily the result of a decline in average transactions per store. With respect to our efforts to grow our private brand, penetration has now increased to 13% of total core Boot Barn sales year-to-date, up from 10% for fiscal year 2015. In addition to generating improved merchandize margins, our private brands are also a key point of competitive differentiation for us. The final leg of our growth strategy is to expand sales in our ecommerce channel. During the quarter, we achieved solid growth in Boot Barn's ecommerce business benefiting from a well integrated marketing campaign, our 12 days of Christmas assortment and a significant increase in mobile traffic. I'd now like to turn the discussion to the Sheplers business. Overall the integration has gone very well, adding greatly to our scale, showing out some of our core market and importantly building our direct-to-consumer platform. We completed the rebranding of 19 Sheplers stores to Boot Barn prior to ThanksGiving as planned. We've launched our new product assortment including our private brands in these stores and also implemented our B Rewarded marketing program, enrolling over 100,000 customers into the acquisition. The Sheplers stores already have more than 7,000 B Rewarded customers per store which is more than a one-third of an average Boot Barn store. We had expected same-store sales of the rebranded stores to turn negative initially and to turn positive for the month of December once we got through the rebranding. Unfortunately same-store sales comparisons remains negative for the balance of the quarter, depressed impart by the store construction and these 19 stores were up against very aggressive promotions in the comparable prior year period. We're pleased however that quarter to-date these stores are showing positive same-store sales growth and merchandize margins have shown healthy improvement compared to the prior year. We're particularly encouraged that this positive sales trend is being fueled by the opportunities we had identified with the Sheplers business prior to the acquisition. The introduction of Work Boots and work apparel has been extremely successful with both categories making significant progress towards achieving chain-wide penetration. And recently introduced private brands have already achieved approximately 8% penetration for the former Sheplers stores much faster that we experienced in our other acquisitions. Now turning to the Sheplers ecommerce business, Sheplers ecommerce achieved solid growth throughout the third quarter which has continued in to the fourth quarter. On a combined basis the ecommerce businesses of both Boot Barn and Sheplers achieved double-digit sales growth and we believe, we've taken significant share of t the ecommerce market in the western industry. In summary, we are pleased with the Sheplers acquisition, while we do expect some sales volatility on a month-to-month basis as we cycle promotions very intensity, we've accomplished a great deal. Operationally, we've integrated every function across the business and converted all stores, merchandising and financial systems. Strategically, we have further solidified our leading position in the industry and we've added an important growth vehicle to the Company. And finally from a financial perspective, we believe we will achieve the original synergy target with growth in sales, considerable improvement to merchandize margin rates and more expensed synergy than we originally anticipated. As we look at the overall Company on a consolidated basis, we're now five weeks into our fiscal fourth quarter and have achieved positive same-store sales results quarter-to-date. We feel that some of the strategies we have put in place to combat macro headwinds are taking hold. Having said that, the ongoing pressure on the price of oil and other commodities and its impact on local economies make visibility into sales forecasting a bit of a challenge. Now I would like to hand it over to Greg.