James G. Conroy
Analyst · JPMorgan. Please proceed with your question
Thank you, Jim, and good afternoon. Thanks everyone for joining us. On today’s call I’ll be providing a review of our results, followed by a discussion around the key drivers of our business first for the core Boot Barn business and then for the Sheplers business. Following that, Greg will review our financial performance in more detail and provide our outlook for fiscal year 2017. Finally, we will open the call up for your questions. During the fourth quarter, we further increased our share of the Western Europe market with sales increasing 45% year-over-year. Our top-line growth was driven by the sales contribution of the newly acquired Sheplers business, a 22 new Boot Barn stores opened during fiscal year 2016. Consolidated same-store sales decline 1.2%, e-commerce had positive double-digit growth and strong performance in both brands, which was offset by decline in the stores business with the rebranding Sheplers stores outperforming the Boot Barn stores. While we had a strong start of the quarter, consolidated same-store sales declined in February partially due to warmer weather across parts for the country. Similar to the second and third quarters of fiscal year 2016 in market such as North Dakota, Wyoming, Colorado and Texas we faced headwind associated with the softness of local economies dependent on oil and other commodities. We continue to see solid growth in many core markets without commodity exposure particularly in the West, but not enough to offset the declines in markets facing these headwinds. In terms of category performance at our core Boot Barn business, we saw modest improvement in our [work] (Ph) business. Earlier in the year, we had introduced an expanded line of work boots and a broader line of work apparel both of which seems to gain interaction. Unfortunately, we saw downward pressure in ladies boots and ladies denim both comping negative in the quarter. This composition of sales leads us to believe that disposable income has declined in areas with commodity exposure customers are avoiding discretionary purchases, while focusing their spending on more immediate subsidies such as, work boots and work apparel. I'm pleased with our continued efforts to improve merchandize margin by increasing our private brand penetration in both purchases, which we believe have the potential to increase our merchandize margin rate overtime. During the fiscal year 2015, our higher margin private brands represented 13% of stores sales, excluding Sheplers stores up from 10% for fiscal year 2015. Our private brands continue to round out our assortment and help to differentiate us from our competitors. Our initiative to expand sales in our e-commerce channel is progressing well, during the quarter we achieved solid growth in Bootbarn.com driven by enhancements and search engine optimization, better site merchandizing and improvement made to pay-per-click advertising. We have also continued to make progress with integrating the back office operations at the two e-commerce business driving further expense reduction. Turning now to our Sheplers business. In the quarter we continue to transition the merchandize in the Sheplers stores to the Boot Barn assortment. A major component of that strategy were to increase sales and penetration for western boots, work Boots and work apparel. Each of those businesses experienced growth in the quarter. However, we experience weakness in Western apparel particularly with denim business, as we continue to cycle the Sheplers price promotion activity in the prior year. Our merchandize margin on both prices sales in the converted Sheplers stores increased sequentially. Our overall merchandize margin in these stores declined, this decline is a result of increased freight cost, higher shrink and outside clearance activity as we continue to exit one of the Sheplers’ inventories. Having said that, we still feel confident in our ability to achieve in margin rate synergies we’ve outlined previously and that we began to experience in the third quarter. We’ve added our private brand for the Sheplers stores and achieved a penetration 8% of sales for the fourth quarter, which is passed within our experience in other acquisitions. As we look forward for fiscal year 2017, we expect our private brand penetration including new stores to grow by 200 basis points, which excludes the Sheplers.com. We also expect to see a meaningful increase in full container importing of branded merchandize that should further bolster the merchandize margins rate. Looking now to Sheplers’ e-commerce business, in fiscal 2016 we integrated the management of SEO, SEM and e-mail marketing across the online businesses. We also consolidated the Boot Barn customer service call sender into the Sheplers’ facility Wichita, Kansas providing us with multi language 24/7 customer service for the Boot Barn site. We believe that the acquisition of Sheplers have increased our digital expertise, enabled us to grow our share of the e-commerce market and has positioned us well for future online sales growth. While we intend to operate both brands online, we are continuing to make progress as validation of the operational aspect of the two e-commerce businesses. Overall, while fiscal year 2016 was not without its challenges, we made progress on a number of our growth initiatives that we believe position us well to continue to take share of the western and work industry. During the year, we opened 22 new Boot Barn stores, expanding our presence nationwide. We increased sales by 41% through our private brand penetration and we completed the acquisition and integration of Sheplers. Looking forward to fiscal year 2017, we remain focused on our near-term goals with an eye on achieving our long-term objectives. We plan to open 15 new stores in fiscal year 2017 and expect to expand our merchandize margin through increase private brand penetration and ongoing sourcing efficiency. E-commerce remain a key area of emphasis for us and in fiscal year 2017, we will be upgrading our online platform and continuing to combine components of Bootbarn.com and Sheplers.com into a common backend system. The new platform will enable us to provide our customers with an aim to omni-channel capabilities, which we expect will drive future sales growth. We’ve been also been working to further optimize our online pricing strategy, improve our mobile traffic conversation and enhance our CRM capability. Additionally, we have a number of initiatives design to drive same-stores sales growth, including broadening our assortment of men’s western boots, expanding our work boot business, growing our commercial accounts business and bolstering our shop-and-chop concept, leveraging the success we‘ve had with Carhartt. Turning to current business. We have now more than seven weeks into the first quarter and to-date we have achieved positive same-stores sales growth. These results compares strong same-stores sales performing at Boot Barn in the first quarter of last year as well as highly promotional activity in the Sheplers stores in that same period. While this is encouraging, we remain guarded about extrapolating this growth as this quarter is the smallest of the year and visibility into sales continues to be very challenging. While the current macro-environment makes it difficult to predict when the external pressures to our business will subside, we continue to believe we have appropriately positioned our merchandize offering, marketing strategy and inventory levels to manage through the current cycle. We continue to prudently invest in our business for long-term growth and increase value for our shareholders. Now, I would like to turn the call over to Greg Hackman.