Michael Weinstein
Analyst · Evaluate Research. Please proceed with your question
I think so too. So, we come into the fourth quarter of our fiscal year with a strong balance sheet. to review and go forward with what we think is going on. The quarter was specifically strong with events in Bryant Park, Sequoia. It was very strong with revenues in Las Vegas, Alabama. Florida starts to dip, sort of in May, so we saw some bad comps in relation to the winter period in the Florida full service properties. The fast food and hard rocks in Tampa and Hollywood held up very well. What we saw is the equation if you want of menu price increases still were not able to keep up with the 2021 period with revenues. That means essentially that even though we increased menu prices, our headcounts were dropping. The worst of that was probably in late June and July of the current quarter. What we have seen now in August is that gap is closing and we are much closer and in some cases revenues are ahead of the similar periods last year. So, we don't think we're seeing the impact of quota recession or the results, headcounts, disruption because of gas prices, especially in Florida because gas prices would have an impact if you buy into the fact that our customers are heavily impacted. One of the anomalies here for us is Blue Moon Fish Company, which is our highest priced restaurant where you have a very well deal customer. Those headcounts were down substantially in late June and July. They, sort of come back and was, sort of revenue even with the comparable period last year. JB’s on the other hand, which has a lower check average, has been running ahead of last year. Now, this is not in headcounts, this is in revenue, but still probably behind a little bit in headcounts and JB’s and a little bit in Blue Moon. Rustic, which has a very high check average because it's weighted toward King Crab Lakes and some high priced items. We were down 20% in revenue. That number is now about 9%, 10% down. So, we're actually seeing our customers come back, despite all this recession fear. And so, we're very pleased. Alabama is way ahead of last year, both in customer counts and in revenue. We had modest price increases in Alabama. By the way, in terms of price increases, the mantra here is, let's keep our customers, let's not worry about profit margins. So, we're raising prices where we have really no choice, King Crab Lakes again, but for the most part, we're not looking at trying to retain profit margins. We're trying to or gross margins. We're trying to retain customers to have a balance, right? And we're looking at all these restaurants separately. Demand is so strong for our products in the Hard Rock’s, the two Hard Rock hotels. There we feel more comfortable raising prices. And we sort of have an umbrella there because with the least expensive of all the food options in the hotels, but when you look at the Rustic, for instance, we used to have a 42%, 43% food cost. That's gone up to 52%, 53%. We just don't feel comfortable getting – trying to retain the same margins that we've retained. So, we've been very cautious about raising prices, very aggressive about retaining customers. It seems to be working. Our customers are there. If there was slippage in late June, mid-July, that slippage has seemed to improve dramatically. So, if I take a look at these things, zip code by zip code, Vegas very strong revenues. Alabama very strong revenues. Florida seasonal adjustment may be down a little bit from 2021 in revenues and in headcounts, but I would say to you in the full service restaurants in Florida we had a bumper year in 2021. The whole pent-up demand idea was certainly, you know winded our back last year.