Michael Weinstein
Analyst · JJK Consulting. Please proceed
Yes. So, sometimes the results are good. I feel that the business is managing us rather than us managing the business. We are dealing with chaos all the time, it sort of unpredictable in terms of food costs or other services that we buy, which one is going up the most, you know, next week. We've had lots of discussions with King Crab Legs here, you know, we start $1 million worth of King Crab legs for Rustic Inn, I'm repeating myself and we made a purchase that we thought was a same purchase and we were looking at costs that had more than doubled over a year, and it looked like they were going higher, they did go higher. And then all of the sudden they dropped. So not that was stuck with an inventory that we've overpaid for it, but the -- it's just unpredictable, there’s no stability in these markets with prices. So in that regard within -- with chaos. Our cost of goods is definitely up. You know, most of our restaurants, if you get a Mother's Day prices go up right before Mother's Day or Valentine's Day, because there seems to be some elements of [Technical Difficulty]. But my managers and -- are buying apartment are doing the best they can, it's just a little bit unpredictable what you're going to be paying for certain things. So that gives you some idea of what's going on. I'll talk about in a minute, we have over -- I think the major brands in terms of purchasing. Labor is still the problem, we are paying a significant amount of over time in these restaurants, because everybody is working double shifts. We still can open one of our restaurants, seven days a week. The -- I wouldn’t say the situation is desperate, because we seem to be getting good service and customers seem to be happy. The amount we're paying in over time is sort of offset by the fact that we have few people in our kitchens and hourly pay people as opposed to tip pay people, both of which are in shortage. We're operating these kitchens with fewer people. There are fewer people on the floor, there are fewer hostesses in some cases, fewer managers. But everybody is working really, really hard and I've said this in the past the results that we're having has to do with a very loyal labor for us that is going to work and working 14-hour days instead of eight hour days, it's extraordinary the loyalty we have in this company. The -- so how do we offset this? Wild fluctuations on the upside and commodities and over time. Well, obviously we raised menu prices, we think and I've had this discussion with other investors, who invested in places like Cheesecake Factory and other large chains. When I look at the Cheesecake Factories research reports about how they are handling menu prices, they are not going location by location and saying, we can raise prices in Akron, because the demand and the customer is different than La Jolla, California. They are just saying, well, we're trying -- we raise menu prices 3% this year as opposed to 2% last year and that's across the board. What we're dealing with a multitude of different concepts with different customers. At each concept, so there are places we feel very comfortable where we could get 7%, 8%, 9% raise, which we did and there are places where we said, you know, I'm not so sure that's the number may be it should be 3%, 4%, and maybe it should be on everything, because we're really looking at the items that sell the most, it's not going to be worthwhile to raise something that you sell two of the day, you're looking to raise prices on something to sell 100 of the day at restaurant. So we're small enough that we've had the flexibility to look at every single item on every menu in each of our restaurants and say, hey, we think we can get more for this. And we're also looking at what the plate looks like, outstanding kitchen as we're pricing these things and say, hey, I know, the product is good to the chef, but this place doesn't look like it's worth more. How do we make it look like it's worth more? Do we put another vegetable on it or whatever. So we’re finessing these things as best we can to try to get the revenues to where we can support the chaos in food and labor costs. So that's how we're dealing with it.