Jeffrey Kip
Analyst · Wells Fargo.
So just stepping back, if you just go back a few years, 5 years ago, we had market leadership position in Europe. It was put together through the acquisition of 4 different companies, 4 different platforms, where we were losing $10 million, we had 4 different products, 4 different business models and again, the 4 different technologies.
We went through a process where the first thing we did was we pivoted our product to really be focused on homeowner choice and pro online enroll. I think the second thing we did was, we restructured in particular, our performing marketing and our unit economics, both operationally in terms of technology and we executed there.
Thirdly, we looked at the foundation of business. We refactored, rebuilt, migrated the core technology. Today, we just finished migrating the fourth business in the U.K. We've improved each time we've done one of these and we're on a single platform with a single organization that's much more efficient. And we've been able to really put our focus on the core experience, which is really the offline experience, which is when a homeowner who places a job on the platform hires a skilled pro on the platform and gets the job done well.
Effectively, I would say, 1.5 years ago, Joey, probably took a more difficult hand actually in the United States, in some ways. There was more empty calorie revenue that was both low-quality experience and low -- or negative profitability in there and he's had to pull some of that out. But he and the team have done a big part of this lift for me, so I'm lucky to come in now.
Obviously, the market's a little different but it's also a lot bigger and the brand and share is stronger here. So I've got a little more to work with. But in any case, we need to follow the same path, Joey and the team have been on. I think, basically, the key elements, the key ideas or components of what we did in Europe are in play in the right way in the United States and we need to finish the job.
And I would just add a note, which is by 2022, we turned the business north and finally growing profit after a few years of flop -- finally growing revenue after a few years of flatness. We now have the business at close to 20% revenue growth in the first quarter and close to 20% EBITDA margins and God willing and the creek don't rise, we're going to do the same thing in the United States in good time.