Joey Levin
Analyst · Citigroup. Please go ahead.
Sure. So in terms of the ads and leads integration, it's a really astute question and top of mind for us right now. You focused on the user side, which is where, as it relates to integration, we've actually made the most progress. And we have some big things rolling out shortly, actually, along those lines in terms of - again, I'm talking the homeowner side. So previously, the algorithm for how a homeowner would match to historically ads pros and leads pros was complicated and, I'd say, somewhat illogical. And we now have improved the algorithm to the point which we're getting ready to roll out now, which we've been testing for, I don't know, six or nine months now, to better distribute and better match. And so, a little bit of what we've been doing and seeing on the monetized transactions, for SR is a result of what we've been testing there, so that a homeowner comes in and has the best chance of matching with the right pros, independent of whether they were historically ads pros or leads pros. And that is a very big deal for driving the business. On the pro side, which you didn't ask about, but is also important is. I think there's still work to do on the integration. So we still have multiple apps. We still have multiple back-end systems. We're slowly, but steadily migrating folks onto common systems, which will reduce our OpEx, reduce our - or improve our speed of execution. But we still have a lot of work to do on that side of the integration. And it was work that was never done historically, that was sort of hiding in the background. And that we are now tackling and is really important to get done and, I think, will yield real value in terms of our operating efficiency. In terms of capital allocation and the shift towards experiences, those do go hand-in-hand. That is an area of focus for us for sure. We do - we believe this trend is a long-term trend, has been a long-term trend and will be a trend for a while still to come. And we like the idea of businesses that benefit from that trend. So, we've spent a lot of time recently looking in that area and looking deeply in that area, and we'll continue to do so. Nothing imminent on that, but that is certainly a focus of our capital allocation. And I think if we look at last year, we bought back $165 million of IAC. We bought another $100 million of Turo. We bought $80 million worth of land. And those were, I think, easy transactions in each case given the data at that time. Now with steady cash flow and the businesses, I think, in a more stable place, we're starting to look more opportunistically externally. Again, nothing to -- nothing immediately on the horizon, but I think we have the position to do that now.