Joshua W. Sapan - AMC Networks, Inc.
Management
So, yeah, John, I guess, what I would say, and I hope this is relevant for what your inquiry is, is we do an ROI on each piece of content investment that we have. The nature of that ROI at our hand has changed over time. We look for where the money comes from and what the near, mid, and long-term value of the investment is. As I mentioned, it used to be a simpler equation when our revenue streams were limited and defined some time ago. They've become happily more complicated now. We've made them more complicated and more diverse. So we keep internally shifting content approach both in dollars out and in type of material that we invest in, because the preference and the monetization of all that keeps changing. So that's a nonspecific answer to your question, but I would say a few things guide it. Number one, very simply ROI, money out and money in, where does it come from and what's the value? Number two, there are more places that we're looking to get the money from. Said very simply, as we've diversified that business, at the core of it is content, and then the monetization occurs over multiple streams. And then the third thing I'll say, and it's very important to the genetics of AMC, is the word ownership. When you own, you get to sell, and you get to sell again and you get to sell again, best case circumstance. And on top of that, if you have success, you have something that regenerates and has franchise-like qualities that you can monetize in other areas. So as we do this ROI evaluation, some of the elements of content are more limited, simple, and near-term, some of them are more near-term, and some of them have greater opportunity and horizon. I would say with all that, that as the world moves into scripted and we all read the announcements, I think we can fairly say that we pride ourselves on high performance in terms of audience, high performance in critical acclaim, and frankly, high performance in terms of cost management and return. So we do it with a keen eye on discipline. I think there are others in the industry who have different economic circumstances and are taking a different approach to that. That is not our approach. Our approach is about return with a clear eye on where the money comes from and where longevity comes from in the near, mid, and long-term.