Joshua W. Sapan - AMC Networks, Inc.
Management
Sure. Hey, Michael. Yeah. So I think, we – I think we're guided by making the best product, and bringing the best product to market in the most captivating and efficient way, I mean it. So that means that we want to make the best shows, of course we pay a lot of attention to what they cost, and partners can help bring down that net effective cost, tax advantages can help bring that – down that net effective cost. I was just in Atlanta, where I was able to visit, as it turns out, five shows that we had in active production. And we're in Georgia in part because – no small part because the tax-friendly environment for making television, so The Walking Dead, Hap and Leonard, Lodge 49, our new show, Growing Up Hip Hop, and Brockmire, were all in production at the same time. I point that out because we're managing costs and we're getting, I think, better at managing cost through partnerships, through taking advantage of tax opportunities, where they are. And then in the last subject, and it won't be definitive, not a definitive comment and that is the manner in which we market, and it is a bit of a different game today to bring a new show to a screen. There are more options, there are more screens, there are more devices, it is not like it used to be. Now that can argue for, oh, you have to spend more, or it can argue for you have to spend differently, more wisely, and more creatively. We put a lot of weight on the latter. We think that referral is probably the new strongest form of sort of television show introduction, meaning I'll say it enigmatically a friend told you to watch it. And we think that data and analytics can guide us, because they're available like never before to actually target people at the right moment of decision in their sort of life to bring them to the television screen, when we want them or to bring them back, when we want them. So, there's some efficiencies that we can gain, if we pay attention to all this and manage it more effectively. Where that lands on margin is not a specific answer, it's just to say that that as the world gets more competitive, which it is and as some television shows get more expensive and some of them are indeed, although new dramas are not necessarily because no one knows it will succeed, there are some efficiencies that you can find as you navigate and do things differently, and that just allows us to be mindful and embracing of where (36:00).