Joshua W. Sapan - AMC Networks, Inc.
Management
Sure, Vasily. So it is the case that the common wisdom is that every show goes to a commodity auction and gets bid up, and therefore, the winners will be those that spend $8 billion a year. That's incorrect. It's incorrect. There are a certain number of shows that often have a signature cast or signature creative people associated with them, and they are packaged by talent agencies and admittedly a couple of those come to market. And on behalf of their clients, the agencies attempt to create bidding. And in some cases, I would argue there are precipitous purchases from hungry outlets who may not necessarily operate with as much discretion as we like to think that we do. We cultivate relationships with creative people. We curate over long periods of time creative material often from its inception when it's written. We have a long and deliberate and careful process. And it infrequently results in us being in a bidding process. I'll give you a few examples. The show Brockmire, which we mentioned, which is extraordinarily successful and great, Hank Azaria had – the actor Hank Azaria had done this character, this wayward sports dude from the time he was 15 years old in high school and wanted to be – have a movie or a TV series done. So he'd been sort of effectively shopping it for 40 years. It was with Funny or Die and with IFC that we brought it to life. There was no bid, there was no market, there was no commodity bidding, and it's terrifically successful The Terror, which stars Jared Harris who was in Mad Men and Tobias Menzies, is not a superstar marquee names on the screen, and it's a show about a ship that becomes landlocked and frozen finding the Northwest Passage in the mid-19th century. It's a particular type of material. It premiered to over 2 million people on the AMC channel in the U.S. and it was a smash hit overseas. There was no competition for The Terror. We cultivated that activity and that show. We did McMafia recently with our partners at the BBC. There was no competitive bidding. There was no commodity market. That's the case going – winding the clock back, believe it or not, for The Walking Dead because The Walking Dead had been shopped around and there was no bid and nobody wanted it. We wanted it and it's true for many other shows. So, yes, there is a commodity-like market where money matters and there is some precipitous buys, and then there is the approach that we like to think we take, which is much more deliberate, much more creatively, if I may, intensive, and we think it's yielded and continues to yield very good results for us.