Thomas M. Prescott
Analyst · Robert W
Sure. I think, as David was talking about, the broader issue of the timing and mix of spending isn't always in the same cycle with volume expansion given cyclicality, seasonality et cetera. And the example, I believe, was summertime is typically our strongest media, traditional media, digital media, everything else. And it's often a softer quarter, given the seasonality, people out on holiday in Europe, and certainly in North America, where we advertise most. So in general, there is a general consistency to our program spending on consumer and that is light in Q1, heavier exiting Q1, stronger into Q2, setting up for the summer season, heaviest spending exiting Q2 into the summer, and then pretty strong through all the summer, slowing as we exit Q3 into Q4. And you probably shouldn't see us by the time Christmas advertising is on in general just because there's so much noise. That is -- and now there's a whole -- there's a parallel mix of digital PR. Again, this integrated campaign, if you see for every TV commercial that you might see on one of the -- Bravo or one of the channels we work with, there's probably 10x that activity through multiple other platforms, whether it's Pandora for radio, whether it's gaming and other things. So that's the visible part in traditional media on TV. But again, there is generally the same profile for that spending in North America. Does that get at your question?
Jeffrey D. Johnson - Robert W. Baird & Co. Incorporated, Research Division: Yes, that does. And I guess, last year, you had obviously some timing shifts or some fall off probably to that normal cyclicality, just given the Olympics and that, but I would assume, looking forward, nothing on the horizon we need to be thinking about that might shift that timing, at least in the near intermediate term?